Featured Listing: 2-Year-Old Content Business in the Sports & Outdoor Industry

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I have hunted my whole life and have always wanted to make money online. I combined the two. I write about hunting topics, help people find deals and in turn, I’ve been able to make $20k+ in the last year from it.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

I’ve spent no money on customer acquisition. I’ve focused on organic growth.

How have you marketed the product and where are your customers originating from?

organically via Facebook and WordPress

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Yes, it is owner-operated. I usually spend 4-6 hours per week doing research, updating posts, and writing new articles.

What does someone need to do to continue operating the business in its current form?

keep affiliate links up to date. engage with email contacts. add content regarding deer hunting b/c people who are involved in this niche have disposable income.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

-Adding additional content with low competition keywords
-Hiring writers to create content in specific sub-niches
-Build a Youtube channel to review products and drive site traffic

What has been the evolution of this asset since its launch?

it was a ghost town at first and then one day I wrote an article about a product that I knew was launching and BAM! I added affiliate links for the products in the article and the commissions started rolling in. I was able to build a good list of email contacts as well.

How does this business make money? What are the current revenue streams?

affiliate via Amazon, Impact, Avantlink, Shareasale, Rakuten, Flexoffers, and eBay affiliates.
display ads via Ezoic

What marketing channels are most profitable for the business?

organic and email

How does the business currently acquire customers and what is your breakdown for marketing costs?

The only marketing cost I would say exists is the email autoresponder. and that is minimal compared to the income per month

How big is your current team? How many people does it take to run this business?

1

What’s the reason for selling your business on Flippa?

I have several other sites I want to focus on.