How to Win in The Age of Modern Commerce

In this comprehensive discussion with Fabricio Miranda, CEO of Flieber, viewers will learn about the evolution of e-commerce into “modern commerce,” understand critical success factors in inventory management, and gain insights into building sustainable online businesses in 2025.

Whether you’re a current business owner or considering entering the e-commerce space, this conversation offers valuable perspectives on navigating the complexities of multi-channel retail.

Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell

Fabricio’s Deep Background in Ecommerce

Coming from diverse business backgrounds including water treatment and hedge fund management, Fabricio’s journey into ecommerce began in 2015 when he discovered the potential of Amazon stores, leading to a $12 million first-year venture.

He worked with many Amazon FBA acquirers and aggregators during the Amazon FBA craze in 2020-2023, and has seen some brands rise and some fall.

He shares several crucial elements of what he feels companies are currently doing right to succeed in the new age of “modern commerce”.

The Three Pillars of Retail Success

Through his experience building multiple successful companies, Fabricio identifies three fundamental components of retail success.

First, capital management requires understanding long cycles and maintaining proper financing structures.

Second, advertising has become essential for online visibility, with direct correlation to sales success.

Third, and perhaps most critically, inventory management determines profitability through what Fabricio calls the “six rights”: right product, time, quantity, place, cost, and quality.

Modern Inventory Management

One of Fabricio’s most compelling insights challenges traditional retail wisdom: “Money is made at the purchase of the product, not at the sale.”

This perspective emphasizes the importance of strategic purchasing decisions and supply chain optimization.

He advocates for a two-lever approach to business management: the inventory lever (focusing on strategic purchasing and warehouse management) and the sales lever (involving price adjustments and marketing campaign management).

The Future of Brands

Despite earlier predictions about the rise of “brandless” commerce, Fabricio acknowledges the growing importance of brand building in today’s market.

Strong brands maintain control over their narrative, build direct customer relationships, and achieve significant differentiation from commoditized products. This represents a significant shift from the early days of e-commerce when price was often the primary differentiator.

Looking Ahead

For those entering or operating in the e-commerce space in 2025, Fabricio recommends focusing on building a multi-channel presence, developing sustainable operational systems, investing in proper inventory management, and maintaining a strong brand identity.

Success in modern commerce requires a holistic approach that balances these elements while remaining adaptable to changing market conditions.

Connect with Fabricio

Connect with Fabricio at his LinkedIn or email:

LinkedIn: https://www.linkedin.com/in/fabriciomiranda

Email: [email protected]

Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell