Ecommerce After Aggregators and the Age of Modern Commerce

In the evolving landscape of ecommerce, Fabricio Miranda brings a unique perspective as the CEO of Flieber, an ecommerce inventory management SaaS platform.

Coming from diverse business backgrounds including water treatment and hedge fund management, Fabricio’s journey into ecommerce began in 2015 when he discovered the potential of Amazon stores, leading to a $12 million first-year venture.

He worked with many Amazon FBA acquirers and aggregators during the Amazon FBA craze in 2020-2023, and has seen some brands rise and some fall.

Here is his perspective on the current state of “modern commerce” and which companies are doing the right things to succeed.

The Three Pillars of Retail Success

Through his experience building multiple successful companies and observing others succeeding in the space, Fabricio identifies three critical components:

  1. Capital Management:
  • Understanding long capital cycles
  • Managing cash flow effectively
  • Proper financing structure
  1. Advertising:
  • Essential for online visibility
  • Direct correlation to sales
  • Strategic campaign management
  1. Inventory Management:
  • Critical for profitability
  • Six “rights”: right product, time, quantity, place, cost, quality
  • Balance between stock levels and sales

Modern Inventory Management

Fabricio reveals a crucial insight: “Money is made at the purchase of the product, not at the sale.”

He emphasizes two key levers for success:

  1. Inventory Lever:
  • Strategic purchasing decisions
  • Supply chain optimization
  • Warehouse management
  1. Sales Lever:
  • Price adjustments
  • Marketing campaign management
  • Channel optimization

The Future of Brands

Despite earlier predictions about “brandless” commerce, Fabricio acknowledges the growing importance of brand building:

  • Control over narrative
  • Direct customer relationships
  • Differentiation from commoditized products

Looking Ahead

For those entering the e-commerce space in 2025, Fabricio recommends:

  • Focus on multi-channel presence
  • Build sustainable operational systems
  • Invest in proper inventory management
  • Develop strong brand identity

Connect with Fabricio

Connect with Fabricio at his LinkedIn or email:

LinkedIn: https://www.linkedin.com/in/fabriciomiranda

Email: [email protected]

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