In the evolving landscape of ecommerce, Fabricio Miranda brings a unique perspective as the CEO of Flieber, an ecommerce inventory management SaaS platform.
Coming from diverse business backgrounds including water treatment and hedge fund management, Fabricio’s journey into ecommerce began in 2015 when he discovered the potential of Amazon stores, leading to a $12 million first-year venture.
He worked with many Amazon FBA acquirers and aggregators during the Amazon FBA craze in 2020-2023, and has seen some brands rise and some fall.
Here is his perspective on the current state of “modern commerce” and which companies are doing the right things to succeed.
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The Three Pillars of Retail Success
Through his experience building multiple successful companies and observing others succeeding in the space, Fabricio identifies three critical components:
- Capital Management:
- Understanding long capital cycles
- Managing cash flow effectively
- Proper financing structure
- Advertising:
- Essential for online visibility
- Direct correlation to sales
- Strategic campaign management
- Inventory Management:
- Critical for profitability
- Six “rights”: right product, time, quantity, place, cost, quality
- Balance between stock levels and sales
Modern Inventory Management
Fabricio reveals a crucial insight: “Money is made at the purchase of the product, not at the sale.”
He emphasizes two key levers for success:
- Inventory Lever:
- Strategic purchasing decisions
- Supply chain optimization
- Warehouse management
- Sales Lever:
- Price adjustments
- Marketing campaign management
- Channel optimization
The Future of Brands
Despite earlier predictions about “brandless” commerce, Fabricio acknowledges the growing importance of brand building:
- Control over narrative
- Direct customer relationships
- Differentiation from commoditized products
Looking Ahead
For those entering the e-commerce space in 2025, Fabricio recommends:
- Focus on multi-channel presence
- Build sustainable operational systems
- Invest in proper inventory management
- Develop strong brand identity
Connect with Fabricio
Connect with Fabricio at his LinkedIn or email:
LinkedIn: https://www.linkedin.com/in/fabriciomiranda
Email: [email protected]
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
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