Winner of the NatWest Women In Digital Enterprise Award, Emma is one of the few who have actually been there and done it… as a qualified accountant AND having scaled up and sold her own ecommerce business, taking it from kitchen table to retailing to 170 countries worldwide. Since then, Emma has developed a reputation for advising others how to scale up one step at a time. She leads the Navigate the Noise agency team and works as a top e-commerce mentor and board level advisor. From high-profile brands to hungry start-ups, Emma is known for combining commercial clarity with practical action. Emma has even advised No. 10 Downing Street on International Trade and eCommerce. eCommerce founders increasingly turn to Emma for strategic support, coaching and growth guidance as AI reshapes the complexity and pace of modern eCommerce.