Featured Listing: CONFIDENTIAL

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Tell us a little about yourself. What’s your background? How did you start the business?

We are actually an e-commerce creative agency focusing on Shopify sites. We create some of the best in-class Shopify sites for clients all around the country.

Two years ago our team started to test our own stores and we created our first brand. We have deep roots in supply-chain and product development, so we decided to fill a market that we thought was far overpriced and limited. The urban market has always been of interest to us as many of us are fans of the streetwear market.

We started slow with a few styles of jeans and quickly grew our product offering. Sourcing was key and finding a great channel for product development was taken care of early on in our journey. We were then able to build a brand that spoke to our consumers and we were off to the races.

As an e-Commerce business, where are your products made?

All of our products are made in China.

How have you marketed the product and where are your customers originating from?

Yes, we started with Facebook ads then eventually moved into Instagram. We’ve seen great success there. As of late, we have started to see some really promising results from Tiktok and we are actively scaling into that platform as well.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Yes, it is currently owner-operated and just has 3 people who work on it including a VA. Currently, it takes about 20 – 25 hours a week to run and manage.

What does someone need to do to continue operating the business in its current form?

The site and it’s supply-chain is pretty well set up. The buyer would need to have a keen sense of understanding Facebook, Instagram, Snapchat, and Tiktok ad platforms and will be able to continue to scale the brand pretty effortlessly.

Can you list a few opportunities for a potential new owner to continue growing the business?

We have done little to no brand marketing through the use of influencers, collaborations, and giveaways. The urban market is filled with these and with the right marketing team, this brand will be able to explode and continue to scale.

New product offerings such as footwear, eyewear, and urban jewelry have been tested and have shown great early results. These are potential expansions that show some promise as well.

What has been the evolution of this asset since its launch?

We started off with just jeans/pants. When the styles started to take off and sell out, we knew we needed to quickly expand the offering. We were able to secure a great sourcing partner in China as well as expand the breadth of our product offering to tops and jackets which are also doing really well for the brand.

How does this business make money? What are the current revenue streams?

The brand generates revenue from product sales via its Shopify website.

The brand specializes in having the ability to deliver trending styles with rapid speed. Having synced with a great supply-chain partner, the brand has been able to be on the front end of trending streetwear styles. Utilizing an agile development team and real-time manufacturing, the brand can release new styles every 10 – 20 days.

The brand’s customer base is heavily comprised of streetwear enthusiasts located in densely populated urban areas such as:
New York

Texas

California

Georgia

What marketing channels are most profitable for the business?

Instagram, Snapchat & Tiktok (as of recent).

How does the business currently acquire customers and what is your breakdown for marketing costs?

We acquire customers through online ads such as:
Facebook
Instagram
Snapchat
Tiktok

We spend on average $23,000 a month on ad spend.

How big is your current team? How many people does it take to run this business?

3 people. We suggest a minimum of 3 people to run the operation and a maximum of 5 for its current revenue run rate.

What’s the reason for selling your business on Flippa?

Our core business is in web development and sourcing. Although we love the business and product-market fit, our core competency in e-commerce beyond this revenue level is limited. We have clients who are needing our help, and we just don’t have the time needed to continue this stellar growth.

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