Featured Listing: An eCommerce Brand in the Beauty Industry

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I have always been business-minded and came up with the idea of building a professional hairdressing scissors & shears brand after discovering the market was either full of cheap quality scissors or very expensive high-end brands there was nothing in the middle that offered excellent quality but affordable prices for stylists.

As an eCommerce business, where are your products made?

The products are made in factories that we selected carefully after visiting several factories and checking their quality.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

This depends on the channel and really varies from £8-£40.

How have you marketed the product and where are your customers originating from?

Organic social media marketing as well as Facebook & Google ads.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Business can be managed by a few hours a day (managing ads, customer service & order dispatch) but all 3 of these can be outsourced easily.

What does someone need to do to continue operating the business in its current form?

There is nothing special needed apart from the willingness to run and grow the business.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

Potential to explode the marketing with influencers, diversifying product range & selling to wholesalers.

How does this business make money? What are the current revenue streams?

From the Sales of professional haircutting tools.

What marketing channels are most profitable for the business?

Paid ads.

How does the business currently acquire customers and what is your breakdown for marketing costs?

Through online advertising.

How big is your current team? How many people does it take to run this business?

Two people are enough to run this business, 1 x social media manager & 1 x Paid ads but if you want to take this to the next level it would be ideal to have 1 more person focusing purely on organic marketing and influencers or possibly outsource the Ads management.

What’s the reason for selling your business on Flippa?

Personal reasons.