Every business goes through ups and downs, earns profits, and bears losses. Similarly, it’s completely normal if you want to switch between businesses, buy a new one, or sell your online business.

If you have decided about selling your online business, you need to make sure you’re doing it for the right reasons. 

So what are the convincing reasons to sell your online business? I will explore a few in detail in the next section.

To start with, there are a lot of questions to answer when it comes to selling a business. Take websites, for instance. 

On occasion, you’re perplexed between:

  • When you should sell your website, or
  • When you should not sell your website

If you’re facing the same issue right now, this post is just for you. 

Why Should I Sell My Website?

You may decide to sell your website at any point in time. But before you do it, ask yourself why you want to sell it in the first place. 

See if you’ve considered these points while making a decision:

  • Is this the best time to sell your website?
  • Are you selling it at the maximum value?

Reasons to Sell Your Online Business

Let’s dig deeper and find out when is the right time to sell your online business.

reasons to sell my online business

A New Opportunity

If you find yourself drawn to a new business opportunity, you have to forgo the amount of time invested in the existing one. This diversion in concentration will impact your site’s performance in the long run. 

The lack of interest is one of the primary reasons businesses start going downhill. The irony is that many entrepreneurs are late or reluctant to respond, losing the opportunity to sell when it mattered the most.  

Yahoo is one such example. 

Selling your current online business and using that money to capitalize on the new developing project can be one of the good reasons to sell your website.

Cash-In All In One Go

Many people create websites for passive income. They tend to build them sparingly over time before they start to generate income. However, some entrepreneurs do sell their websites even at the growth stage. 

Simply put, if your online business is generating steady, reliable profit, you can sell it for a favorable price. It is your choice, do you want small regular monthly profits or a lot of money in one go. One such example is Whatsapp that was bought by Facebook.

That said, the demand/price would be low for your online business if it’s hardly generating traffic, leads, or customers.

But if your website or blog has room to improve with a limited investment, buyers might give it a thought.

Change Your Lifestyle

Running an online business is not easy and requires you to follow tight schedules. Online businesses may appear to be more comfortable than offline ones, but they need more time and effort. 

Consequently, you’re left with little to no time to spend with your family and friends. When this happens, it might be time to make a bold decision. 

By selling it out, you can unplug yourself from your busy lifestyle and finally take that long-promised vacation with your family. 

When you don’t have to worry about your business, you can do whatever you want. Take up a new hobby to make extra money or travel the world – you’re finally free to do so.  

Creative Block

To make your online business a success, you need specific skills like web development, designing, marketing, copywriting, and programming. Even if you don’t, you need specific resources to keep your website running.

However, sometimes you tend to run out of ideas. In this situation, website owners often tend to decide they should get rid of the responsibility. Or perhaps, they should try a new venture that can bring them back into their comfort zones.

Although outsourcing is one way to deal with it, website owners don’t always find the perfect partner who can run their business like they do. Besides that, no one wants to give a stranger too much access to his own business. 

Outsourcing also takes some time, which, if you’re not prepared for, may end up draining your sales.  

Future Threats

Are you making a reasonable profit out of your business? Then you should probably put it on the market right away. But why let it go when all is good? 

sell when you're trending up

A profitable business is captivating in the eyes of a potential buyer than a collapsing one. Also, strong revenues make buyers make the purchase without any bargaining!

Since no one knows what the future holds, your business might not be trendy over time. For example, selling landline telephone sets might be a great idea in the ‘90s, but nowadays, only the latest smartphone models are what everyone is looking for. 

When You Should Not Sell Your Online Business

Putting your online business on sale can benefit you in a number of ways. But selling it for the wrong reasons can make you regret your decision later.

Don’t sell your business if you think the competition is too intense (buyers don’t really want businesses that are difficult to survive). 

Instead, do a SWOT analysis, find your business’s strengths, and consider making some changes to compete.

Selling your business when its tanking is also not a good idea. You should try to reverse the declining revenues or at least stabilize it before putting it on the market.

One of the cons of selling your online business is that you don’t have a guarantee of establishing a money-making business again. So if you don’t have any alternative income source, don’t sell your business just yet. 


Selling your online business not only gives you free time to explore new business opportunities but also gives you some closure. So before you make your move, take all the points into consideration to make the most of your transaction.

Best step after that? Find out what your business is actually worth!

Kyle Kroeger

Kyle Kroeger

Kyle Kroeger is the owner of FinancialWolves.com. Financial Wolves is a blog focused on helping you make more money to achieve financial freedom. After repaying student loans, I’ve shifted my focus to make more money from side hustles, real estate, freelancing, and the online economy. Follow us on Pinterest, YouTube, Twitter, and Facebook.