What is Technical SEO

Technical SEO or search engine optimization refers to the practice of optimizing a website’s technical aspects to improve its visibility and ranking in search engine results pages (SERPs). The focus of technical SEO is on the website’s infrastructure.  While traditional SEO focuses on elements like keywords and content, technical SEO deals with the underlying structure and functionality of a website, including meeting the technical requirements of major search engines, backend improvements that help improve site speed, and other aspects designed to make the site easier to navigate and more understandable for search engines. 

Key Points About Technical SEO

Technical SEO relies on several technical considerations: 

• Site Speed: A primary consideration for technical SEO is site speed and performance. Ensuring a site has fast loading times to improve user experience will greatly improve its search engine rankings. 
• Mobile-Friendliness: Optimizing the website to be fully responsive and functional on mobile devices is a key consideration that should always be considered for technical SEO. 
• Crawlability: Makes sure search engines can easily crawl and index the site by optimizing the site’s architecture and using sitemaps.
• Security: Implementing HTTPS to secure the website and protect user data.
• Structured Data: Using schema markup to help search engines understand the content and context of web pages.
• Canonicalization: Avoiding duplicate content issues by using canonical tags to indicate the preferred version of a webpage.
• URL Structure: Creating clean, descriptive, and SEO-friendly URLs to enhance user experience and search engine indexing.