What is Meta Description

A meta description is an HTML attribute that provides a short summary of a specific webpage’s content. Meta descriptions are usually limited to around 155-160 characters, which means meta descriptions have to be concise, to the point, and informative. A meta description is not visible on the webpage itself, however, it is important for getting users to click on your page as it gives users a brief overview of what they can expect from the page. The content on meta descriptions appear in the search engine results pages (SERPs), below the page title

Key Points About Meta Descriptions

• Purpose: Meta descriptions are designed to provide a brief summary of a webpage’s content in search results. 
• Importance for SEO: While not a direct ranking factor, a good meta description can improve click-through rates (CTR).
• Best Practices: Meta descriptions should include relevant keywords and provide a compelling reason for users to click. Use active voice, keep it concise and within the recommended character limit.
• Visibility: A meta description appears below the page title in search engine results and can influence user behavior.