6 Acquisitions in the Personalization industry

Company acquisitions in the Personalization industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 6 acquisitions that took place in the Personalization industry.

Chalk acquired by PowerSchool

Details about the transaction:

Acquisition amount: $7,795,356

Announcement: 5 May 2022

Details about the company:

Using real-time academic insights from curriculum and instruction, Chalk enables K–12 institutions to take action.

Headquarter:

Where to find them: Website

Industry: Analytics, Big Data, Education, Personalization

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Individual acquired by The MEDIACUBED Group

Details about the transaction:

Acquisition amount: $1,200,000

Announcement: 10 October 2020

Details about the company:

Publisher of news services with specific customization for big businesses.

Headquarter:

Where to find them: Website

Industry: News, Personalization, Publishing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Locu acquired by GoDaddy

Details about the transaction:

Acquisition amount: $70,000,000

Announcement: 19 August 2013

Details about the company:

Local company growth is key to Locus' goal.

Headquarter:

Where to find them: Website

Industry: Advertising, Content, Developer APIs, Local, Personalization, Restaurants, Search Engine, Social Media

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

plista acquired by GroupM

Details about the transaction:

Acquisition amount: $40,844,946

Announcement: 7 January 2014

Details about the company:

Plista is a data-driven platform that offers options for distributing tailored digital content and advertising.

Headquarter:

Where to find them: Website

Industry: Ad Targeting, Advertising, Content, Mobile, Personalization

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Retra Holdings acquired by Warpaint London PLC

Details about the transaction:

Acquisition amount: $23,879,312

Announcement: 13 November 2017

Details about the company:

Retra Holdings Limited is a tertiary manufacturer of branded cosmetics.

Headquarter:

Where to find them: Website

Industry: Cosmetics, Personalization, Supply Chain Management

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

SundaySky acquired by Clearhaven Partners

Details about the transaction:

Acquisition amount: $100,000,000

Announcement: 11 July 2022

Details about the company:

The SmartVideo Platform from SundaySky blends the scalability of customized storytelling with the power of video.

Headquarter:

Where to find them: Website

Industry: Advertising Platforms, Digital Media, Personalization, Software, Video

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.

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