45 Acquisitions in the Marketing industry

Company acquisitions in the Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 45 acquisitions that took place in the Marketing industry.

Adestra acquired by Upland BlueVenn

Details about the transaction:

Acquisition amount: $60,200,000

Announcement: 14 December 2018

Details about the company:

For large and expanding companies, Adestra is a dependable source of first-person marketing solutions.

Headquarter:

Where to find them: Website

Industry: Advertising Platforms, Big Data, Data Integration, Email, Email Marketing, Enterprise Software, Marketing Automation, Messaging, SaaS

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Adcock Ingram Healthcare acquired by Samara Capital

Details about the transaction:

Acquisition amount: $22,000,000

Announcement: 7 April 2016

Details about the company:

Regulatory services are provided by Adcock Ingram Healthcare as a transactional back office support service.

Headquarter:

Where to find them: Website

Industry: Health Care, Marketing, Pharmaceutical

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Appush acquired by Magic Software Enterprises

Details about the transaction:

Acquisition amount: $25,000,000

Announcement: 4 August 2022

Details about the company:

Appush is a platform that links publishers of mobile games with marketers.

Headquarter:

Where to find them: Website

Industry: Advertising, Marketing, Video Games

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Audiens acquired by Bango

Details about the transaction:

Acquisition amount: $1,834,123

Announcement: 24 January 2018

Details about the company:

Platform for Customer Data as a Service

Headquarter:

Where to find them: Website

Industry: Big Data, Data Integration, Digital Marketing, Machine Learning, Marketing Automation, PaaS

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Avocarrot acquired by Glispa

Details about the transaction:

Acquisition amount: $20,000,000

Announcement: 13 September 2016

Details about the company:

The top programmatic native ad exchange for mobile publishers is called Avocarrot.

Headquarter:

Where to find them: Website

Industry: Advertising, Advertising Platforms, Marketing, Mobile

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Best Response Media acquired by Brave Bison

Details about the transaction:

Acquisition amount: $1,246,494

Announcement: 28 April 2022

Details about the company:

For millions of customers, Best Response Media's eCommerce agency offers distinctive shopping experiences.

Headquarter:

Where to find them: Website

Industry: Digital Marketing, E-Commerce, Internet

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Banzai acquired by High Attendance

Details about the transaction:

Acquisition amount: $1,200,000

Announcement: 17 May 2020

Details about the company:

The modern marketer's tool for boosting attendance and streamlining online, hybrid, and physical event experiences is Banzai.

Headquarter:

Where to find them: Website

Industry: Event Promotion, Events, Marketing, Marketing Automation, SaaS, Software

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Battle Bridge Labs acquired by Logiq

Details about the transaction:

Acquisition amount: $3,250,000

Announcement: 17 February 2022

Details about the company:

A group of professionals in internet marketing known as Battle Bridge Labs are adept at strategy, planning, and execution.

Headquarter:

Where to find them: Website

Industry: Advertising, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

BHCosmetics acquired by REVOLUTION BEAUTY

Details about the transaction:

Acquisition amount: $3,900,000

Announcement: 25 February 2022

Details about the company:

BHCosmetics is a manufacturer and retailer of affordable cosmetics and beauty supplies.

Headquarter:

Where to find them: Website

Industry: Beauty, Cosmetics, Fashion, Marketing, Retail, Tutoring, Wholesale

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

BigHand acquired by Bridgepoint

Details about the transaction:

Acquisition amount: $77,283,531

Announcement: 22 May 2012

Details about the company:

BigHand creates speech productivity software for businesses in the legal, medical, real estate, and finance industries.

Headquarter:

Where to find them: Website

Industry: Digital Marketing, Digital Media, Information Technology, Software

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

BonusFinder acquired by Gambling.com Group

Details about the transaction:

Acquisition amount: $68,727,499

Announcement: 6 February 2022

Details about the company:

a company that offers marketing services to regulated sectors and drives high-value traffic to its own websites

Headquarter:

Where to find them: Website

Industry: Advertising, Casino, Digital Marketing, Gambling, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Brand Embassy acquired by NICE Systems

Details about the transaction:

Acquisition amount: $33,519,591

Announcement: 16 May 2019

Details about the company:

The Omnichannel Era of Digital Transformation. Agile. Customer service that is scalable

Headquarter:

Where to find them: Website

Industry: Analytics, Brand Marketing, Customer Service, SaaS, Social Media, Software

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Contactlab acquired by MailUp

Details about the transaction:

Acquisition amount: $5,522,982

Announcement: 3 April 2022

Details about the company:

Brands that can personalize messaging and strengthen their engagement with customers thanks to technology and services

Headquarter:

Where to find them: Website

Industry: Analytics, Big Data, Digital Marketing, Email Marketing, Fashion, Retail Technology, SaaS, Software, Travel

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

CONVERGENT acquired by Sagenet

Details about the transaction:

Acquisition amount: $23,200,000

Announcement: 2 February 2021

Details about the company:

Business television media distribution networks are designed, installed, run, and maintained by Convergent Media Systems Corporation.

Headquarter:

Where to find them: Website

Industry: Advertising, Content, Digital Signage, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Datawrkz acquired by Nazara Technologies

Details about the transaction:

Acquisition amount: $30,152,798

Announcement: 18 January 2022

Details about the company:

Since 2013, Independent Agencies and Mid-Market businesses have been collaborating with Datawrkz, a performance-driven digital advertising agency.

Headquarter:

Where to find them: Website

Industry: Advertising, Digital Marketing, Digital Media, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

e-bot7 acquired by LivePerson

Details about the transaction:

Acquisition amount: $53,100,000

Announcement: 20 July 2021

Details about the company:

A low-code Conversational AI platform from e-bot7 enables businesses to increase the effectiveness of customer care.

Headquarter:

Where to find them: Website

Industry: Artificial Intelligence, CRM, Machine Learning, Marketing Automation, SaaS, Sales Automation, Software, Virtual Assistant

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

firma acquired by MIOGROUP

Details about the transaction:

Acquisition amount: $11,583,886

Announcement: 21 June 2022

Details about the company:

A full-service agency for branding and innovation is firma.

Headquarter:

Where to find them: Website

Industry: Advertising, Communities, Marketing, Social Media

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Fredericks Dairies acquired by R&R Ice Cream

Details about the transaction:

Acquisition amount: $75,098,893

Announcement: 10 April 2013

Details about the company:

In the UK, Fredericks Dairies is the top independent ice cream producer.

Headquarter:

Where to find them: Website

Industry: Food and Beverage, Manufacturing, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Futbol Sites acquired by Playmaker Capital

Details about the transaction:

Acquisition amount: $35,000,000

Announcement: 5 April 2021

Details about the company:

leading digital sports media company in the US and Latin America. owns and runs more than 20 brands and digital businesses.

Headquarter:

Where to find them: Website

Industry: Advertising, Content Marketing, Digital Media, Internet, Media and Entertainment, Soccer, Sports

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

GMS Digital acquired by WhiteSmoke

Details about the transaction:

Acquisition amount: $1,200,000

Announcement: 5 June 2016

Details about the company:

Digital video advertising solutions are offered by GMS Digital.

Headquarter:

Where to find them: Website

Industry: Advertising, Marketing, Video

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Granny GmbH acquired by Great-Granny Holding

Details about the transaction:

Acquisition amount: $1,394,290

Announcement: 1 August 2021

Details about the company:

A social media company called Granny is established in Berlin and focuses on influencer marketing and social media advertising campaigns.

Headquarter:

Where to find them: Website

Industry: Advertising, Social Media, Social Media Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Grow Mobile acquired by Perion

Details about the transaction:

Acquisition amount: $42,000,000

Announcement: 30 June 2014

Details about the company:

Grow Mobile offers advertisers a centralized platform for purchasing, tracking, and optimizing mobile app advertising.

Headquarter:

Where to find them: Website

Industry: Ad Network, App Marketing, Apps, Mobile

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Hachiko acquired by Gratifii

Details about the transaction:

Acquisition amount: $3,590,000

Announcement: 10 August 2022

Details about the company:

Hachiko is a marketing and advertising firm that offers brand marketing, channel engagement, sales incentives, and rewards programs.

Headquarter:

Where to find them: Website

Industry: Advertising, Brand Marketing, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Helix House acquired by Business Warrior

Details about the transaction:

Acquisition amount: $2,250,000

Announcement: 23 March 2022

Details about the company:

A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.

Headquarter:

Where to find them: Website

Industry: Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

HomeVisit acquired by Urbanimmersive

Details about the transaction:

Acquisition amount: $6,525,219

Announcement: 11 October 2022

Details about the company:

For brokers and agents in the real estate industry, HomeVisit offers integrated marketing solutions.

Headquarter:

Where to find them: Website

Industry: Advertising, Marketing, Real Estate

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

HyperPointe acquired by XpresSpa Group

Details about the transaction:

Acquisition amount: $5,500,000

Announcement: 10 January 2022

Details about the company:

A customer experience management software called HyperPointe fosters relationships, builds better businesses, and brings campaigns to life.

Headquarter:

Where to find them: Website

Industry: Advertising, Marketing, Professional Services

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Income Access acquired by Paysafe

Details about the transaction:

Acquisition amount: $30,539,433

Announcement: 1 September 2016

Details about the company:

For the iGaming, lottery, and financial trading businesses, Income Access offers marketing technologies and digital marketing services.

Headquarter:

Where to find them: Website

Industry: Advertising, Digital Marketing, Information Technology, Internet

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Inside Comunicazione acquired by DIGITAL360

Details about the transaction:

Acquisition amount: $1,302,267

Announcement: 7 November 2022

Details about the company:

Inside is a communication firm that offers graphic design, SEO, website development, and both online and offline advertising services.

Headquarter:

Where to find them: Website

Industry: Advertising, Marketing, SEO

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

InsideOut acquired by Harte Hanks

Details about the transaction:

Acquisition amount: $7,500,000

Announcement: 1 December 2022

Details about the company:

A sales innovation lab called InsideOut was created to help fast-growing businesses with sales optimization.

Headquarter:

Where to find them: Website

Industry: Consulting, Information Technology, Marketing, Software

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

JE Consulting acquired by K3 Capital Group plc

Details about the transaction:

Acquisition amount: $6,134,045

Announcement: 1 March 2022

Details about the company:

An independent marketing firm with a focus on small- and medium-sized company services is called JE Consulting.

Headquarter:

Where to find them: Website

Industry: Graphic Design, Marketing, Web Design

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

JagTag acquired by Augme

Details about the transaction:

Acquisition amount: $5,500,000

Announcement: 21 July 2011

Details about the company:

JagTag is a mobile marketing business that focuses on sending rich digital material to portable devices.

Headquarter:

Where to find them: Website

Industry: Digital Marketing, Marketing, Mobile

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Keywordmarketing acquired by Vector

Details about the transaction:

Acquisition amount: $7,985,365

Announcement: 15 December 2022

Details about the company:

Through effective advertising, keyword marketing aims to create delightful interactions with products and services.

Headquarter:

Where to find them: Website

Industry: Advertising, Education, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

MailerLite acquired by Vercom S.A

Details about the transaction:

Acquisition amount: $90,000,000

Announcement: 28 April 2022

Details about the company:

Digital marketing solutions help expand your audience more quickly and increase sales more effectively. 24/7 award-winning support is provided.

Headquarter:

Where to find them: Website

Industry: Digital Marketing, Email Marketing, Enterprise Software, Marketing Automation, SaaS

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Neura acquired by Otonomo

Details about the transaction:

Acquisition amount: $50,000,000

Announcement: 5 October 2021

Details about the company:

generating useful insights from anonymised data and activity signals to enable enterprises to make strategic decisions.

Headquarter:

Where to find them: Website

Industry: Artificial Intelligence, CRM, Internet of Things, Machine Learning, Marketing Automation, Mobile, Mobile Apps, Software

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Newoldstamp acquired by Black Pearl

Details about the transaction:

Acquisition amount: $3,035,223

Announcement: 25 November 2022

Details about the company:

An email signature marketing platform called Newoldstamp converts users' emails into effective marketing tools.

Headquarter:

Where to find them: Website

Industry: Digital Marketing, Email, Email Marketing, Professional Services

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

oddity acquired by WONGDOODY

Details about the transaction:

Acquisition amount: $55,146,856

Announcement: 22 March 2022

Details about the company:

Oddity is a digital communication and commerce firm with a focus on offering solutions for the digital ecosystem.

Headquarter:

Where to find them: Website

Industry: Content Marketing, CRM, E-Commerce, Internet, Social Media

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Promotion Activators acquired by Votigo

Details about the transaction:

Acquisition amount: $1,650,000

Announcement: 1 April 2022

Details about the company:

Promotion Activators offers specialized services such idea assessment, establishment of official norms, surety bonds, and legal services.

Headquarter:

Where to find them: Website

Industry: Marketing, Professional Services, Web Development

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Rebel Penguin ApS acquired by Gaming Innovation Group

Details about the transaction:

Acquisition amount: $15,545,405

Announcement: 11 September 2017

Details about the company:

A Danish media firm called Rebel Penguin ApS specializes in affiliate marketing for the gaming industry.

Headquarter:

Where to find them: Website

Industry: Advertising, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Shape Games acquired by Kambi

Details about the transaction:

Acquisition amount: $78,000,000

Announcement: 8 September 2022

Details about the company:

Digital B-to-B platform and service provider for the iGaming sector, Shape Games.

Headquarter:

Where to find them: Website

Industry: Consulting, Digital Marketing, Gaming, Software

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

TABS Analytics acquired by Blacksmith Applications

Details about the transaction:

Acquisition amount: $70,000,000

Announcement: 1 December 2020

Details about the company:

A technology-enabled analytics company is TABS Analytics.

Headquarter:

Where to find them: Website

Industry: Analytics, Consumer Goods, Marketing, Retail Technology

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

The Edge Picture Company Qatar acquired by Zinc Media

Details about the transaction:

Acquisition amount: $2,548,995

Announcement: 3 August 2022

Details about the company:

A global film production and marketing company for corporate, educational, and commercial audiences is The Edge Picture Company Qatar.

Headquarter:

Where to find them: Website

Industry: Advertising, Film Production, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

VerticalNet acquired by BravoSolution

Details about the transaction:

Acquisition amount: $15,200,000

Announcement: 26 October 2007

Details about the company:

Supply management solutions are offered by VerticalNet, which assists businesses in determining ongoing value throughout the supply management process.

Headquarter:

Where to find them: Website

Industry: Advertising, Digital Marketing, E-Commerce, Internet, Internet of Things, Online Portals, Social Media

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Vidillion acquired by Sabio

Details about the transaction:

Acquisition amount: $3,000,000

Announcement: 22 February 2022

Details about the company:

TV viewers and advertisers may communicate with one another thanks to Vidillion.

Headquarter:

Where to find them: Website

Industry: Advertising, Marketing, Video

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Wando Internet Solutions acquired by CentralNic

Details about the transaction:

Acquisition amount: $6,568,664

Announcement: 22 February 2021

Details about the company:

Wando Internet Solutions GmbH is a provider of advertising technology for social media marketing, display advertising, and search engine marketing (SEM).

Headquarter:

Where to find them: Website

Industry: Advertising, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Zamurai acquired by LastPass

Details about the transaction:

Acquisition amount: $6,000,000

Announcement: 4 June 2015

Details about the company:

a San Francisco-based firm that produced the well-known iPad whiteboard app.

Headquarter:

Where to find them: Website

Industry: Marketing, Mobile, SaaS

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.

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