Company acquisitions in the Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 45 acquisitions that took place in the Marketing industry.
Adestra acquired by Upland BlueVenn
Details about the transaction:
Acquisition amount: $60,200,000
Announcement: 14 December 2018
Details about the company:
For large and expanding companies, Adestra is a dependable source of first-person marketing solutions.
Headquarter:
Where to find them: Website
Industry: Advertising Platforms, Big Data, Data Integration, Email, Email Marketing, Enterprise Software, Marketing Automation, Messaging, SaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Adcock Ingram Healthcare acquired by Samara Capital
Details about the transaction:
Acquisition amount: $22,000,000
Announcement: 7 April 2016
Details about the company:
Regulatory services are provided by Adcock Ingram Healthcare as a transactional back office support service.
Headquarter:
Where to find them: Website
Industry: Health Care, Marketing, Pharmaceutical
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Appush acquired by Magic Software Enterprises
Details about the transaction:
Acquisition amount: $25,000,000
Announcement: 4 August 2022
Details about the company:
Appush is a platform that links publishers of mobile games with marketers.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, Video Games
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Audiens acquired by Bango
Details about the transaction:
Acquisition amount: $1,834,123
Announcement: 24 January 2018
Details about the company:
Platform for Customer Data as a Service
Headquarter:
Where to find them: Website
Industry: Big Data, Data Integration, Digital Marketing, Machine Learning, Marketing Automation, PaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Avocarrot acquired by Glispa
Details about the transaction:
Acquisition amount: $20,000,000
Announcement: 13 September 2016
Details about the company:
The top programmatic native ad exchange for mobile publishers is called Avocarrot.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Marketing, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Best Response Media acquired by Brave Bison
Details about the transaction:
Acquisition amount: $1,246,494
Announcement: 28 April 2022
Details about the company:
For millions of customers, Best Response Media's eCommerce agency offers distinctive shopping experiences.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, E-Commerce, Internet
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Banzai acquired by High Attendance
Details about the transaction:
Acquisition amount: $1,200,000
Announcement: 17 May 2020
Details about the company:
The modern marketer's tool for boosting attendance and streamlining online, hybrid, and physical event experiences is Banzai.
Headquarter:
Where to find them: Website
Industry: Event Promotion, Events, Marketing, Marketing Automation, SaaS, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Battle Bridge Labs acquired by Logiq
Details about the transaction:
Acquisition amount: $3,250,000
Announcement: 17 February 2022
Details about the company:
A group of professionals in internet marketing known as Battle Bridge Labs are adept at strategy, planning, and execution.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
BHCosmetics acquired by REVOLUTION BEAUTY
Details about the transaction:
Acquisition amount: $3,900,000
Announcement: 25 February 2022
Details about the company:
BHCosmetics is a manufacturer and retailer of affordable cosmetics and beauty supplies.
Headquarter:
Where to find them: Website
Industry: Beauty, Cosmetics, Fashion, Marketing, Retail, Tutoring, Wholesale
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
BigHand acquired by Bridgepoint
Details about the transaction:
Acquisition amount: $77,283,531
Announcement: 22 May 2012
Details about the company:
BigHand creates speech productivity software for businesses in the legal, medical, real estate, and finance industries.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, Digital Media, Information Technology, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
BonusFinder acquired by Gambling.com Group
Details about the transaction:
Acquisition amount: $68,727,499
Announcement: 6 February 2022
Details about the company:
a company that offers marketing services to regulated sectors and drives high-value traffic to its own websites
Headquarter:
Where to find them: Website
Industry: Advertising, Casino, Digital Marketing, Gambling, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Brand Embassy acquired by NICE Systems
Details about the transaction:
Acquisition amount: $33,519,591
Announcement: 16 May 2019
Details about the company:
The Omnichannel Era of Digital Transformation. Agile. Customer service that is scalable
Headquarter:
Where to find them: Website
Industry: Analytics, Brand Marketing, Customer Service, SaaS, Social Media, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Contactlab acquired by MailUp
Details about the transaction:
Acquisition amount: $5,522,982
Announcement: 3 April 2022
Details about the company:
Brands that can personalize messaging and strengthen their engagement with customers thanks to technology and services
Headquarter:
Where to find them: Website
Industry: Analytics, Big Data, Digital Marketing, Email Marketing, Fashion, Retail Technology, SaaS, Software, Travel
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
CONVERGENT acquired by Sagenet
Details about the transaction:
Acquisition amount: $23,200,000
Announcement: 2 February 2021
Details about the company:
Business television media distribution networks are designed, installed, run, and maintained by Convergent Media Systems Corporation.
Headquarter:
Where to find them: Website
Industry: Advertising, Content, Digital Signage, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Datawrkz acquired by Nazara Technologies
Details about the transaction:
Acquisition amount: $30,152,798
Announcement: 18 January 2022
Details about the company:
Since 2013, Independent Agencies and Mid-Market businesses have been collaborating with Datawrkz, a performance-driven digital advertising agency.
Headquarter:
Where to find them: Website
Industry: Advertising, Digital Marketing, Digital Media, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
e-bot7 acquired by LivePerson
Details about the transaction:
Acquisition amount: $53,100,000
Announcement: 20 July 2021
Details about the company:
A low-code Conversational AI platform from e-bot7 enables businesses to increase the effectiveness of customer care.
Headquarter:
Where to find them: Website
Industry: Artificial Intelligence, CRM, Machine Learning, Marketing Automation, SaaS, Sales Automation, Software, Virtual Assistant
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
firma acquired by MIOGROUP
Details about the transaction:
Acquisition amount: $11,583,886
Announcement: 21 June 2022
Details about the company:
A full-service agency for branding and innovation is firma.
Headquarter:
Where to find them: Website
Industry: Advertising, Communities, Marketing, Social Media
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Fredericks Dairies acquired by R&R Ice Cream
Details about the transaction:
Acquisition amount: $75,098,893
Announcement: 10 April 2013
Details about the company:
In the UK, Fredericks Dairies is the top independent ice cream producer.
Headquarter:
Where to find them: Website
Industry: Food and Beverage, Manufacturing, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Futbol Sites acquired by Playmaker Capital
Details about the transaction:
Acquisition amount: $35,000,000
Announcement: 5 April 2021
Details about the company:
leading digital sports media company in the US and Latin America. owns and runs more than 20 brands and digital businesses.
Headquarter:
Where to find them: Website
Industry: Advertising, Content Marketing, Digital Media, Internet, Media and Entertainment, Soccer, Sports
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
GMS Digital acquired by WhiteSmoke
Details about the transaction:
Acquisition amount: $1,200,000
Announcement: 5 June 2016
Details about the company:
Digital video advertising solutions are offered by GMS Digital.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Granny GmbH acquired by Great-Granny Holding
Details about the transaction:
Acquisition amount: $1,394,290
Announcement: 1 August 2021
Details about the company:
A social media company called Granny is established in Berlin and focuses on influencer marketing and social media advertising campaigns.
Headquarter:
Where to find them: Website
Industry: Advertising, Social Media, Social Media Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Grow Mobile acquired by Perion
Details about the transaction:
Acquisition amount: $42,000,000
Announcement: 30 June 2014
Details about the company:
Grow Mobile offers advertisers a centralized platform for purchasing, tracking, and optimizing mobile app advertising.
Headquarter:
Where to find them: Website
Industry: Ad Network, App Marketing, Apps, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Hachiko acquired by Gratifii
Details about the transaction:
Acquisition amount: $3,590,000
Announcement: 10 August 2022
Details about the company:
Hachiko is a marketing and advertising firm that offers brand marketing, channel engagement, sales incentives, and rewards programs.
Headquarter:
Where to find them: Website
Industry: Advertising, Brand Marketing, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Helix House acquired by Business Warrior
Details about the transaction:
Acquisition amount: $2,250,000
Announcement: 23 March 2022
Details about the company:
A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.
Headquarter:
Where to find them: Website
Industry: Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
HomeVisit acquired by Urbanimmersive
Details about the transaction:
Acquisition amount: $6,525,219
Announcement: 11 October 2022
Details about the company:
For brokers and agents in the real estate industry, HomeVisit offers integrated marketing solutions.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, Real Estate
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
HyperPointe acquired by XpresSpa Group
Details about the transaction:
Acquisition amount: $5,500,000
Announcement: 10 January 2022
Details about the company:
A customer experience management software called HyperPointe fosters relationships, builds better businesses, and brings campaigns to life.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, Professional Services
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Income Access acquired by Paysafe
Details about the transaction:
Acquisition amount: $30,539,433
Announcement: 1 September 2016
Details about the company:
For the iGaming, lottery, and financial trading businesses, Income Access offers marketing technologies and digital marketing services.
Headquarter:
Where to find them: Website
Industry: Advertising, Digital Marketing, Information Technology, Internet
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Inside Comunicazione acquired by DIGITAL360
Details about the transaction:
Acquisition amount: $1,302,267
Announcement: 7 November 2022
Details about the company:
Inside is a communication firm that offers graphic design, SEO, website development, and both online and offline advertising services.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, SEO
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
InsideOut acquired by Harte Hanks
Details about the transaction:
Acquisition amount: $7,500,000
Announcement: 1 December 2022
Details about the company:
A sales innovation lab called InsideOut was created to help fast-growing businesses with sales optimization.
Headquarter:
Where to find them: Website
Industry: Consulting, Information Technology, Marketing, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
JE Consulting acquired by K3 Capital Group plc
Details about the transaction:
Acquisition amount: $6,134,045
Announcement: 1 March 2022
Details about the company:
An independent marketing firm with a focus on small- and medium-sized company services is called JE Consulting.
Headquarter:
Where to find them: Website
Industry: Graphic Design, Marketing, Web Design
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
JagTag acquired by Augme
Details about the transaction:
Acquisition amount: $5,500,000
Announcement: 21 July 2011
Details about the company:
JagTag is a mobile marketing business that focuses on sending rich digital material to portable devices.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, Marketing, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Keywordmarketing acquired by Vector
Details about the transaction:
Acquisition amount: $7,985,365
Announcement: 15 December 2022
Details about the company:
Through effective advertising, keyword marketing aims to create delightful interactions with products and services.
Headquarter:
Where to find them: Website
Industry: Advertising, Education, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
MailerLite acquired by Vercom S.A
Details about the transaction:
Acquisition amount: $90,000,000
Announcement: 28 April 2022
Details about the company:
Digital marketing solutions help expand your audience more quickly and increase sales more effectively. 24/7 award-winning support is provided.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, Email Marketing, Enterprise Software, Marketing Automation, SaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Neura acquired by Otonomo
Details about the transaction:
Acquisition amount: $50,000,000
Announcement: 5 October 2021
Details about the company:
generating useful insights from anonymised data and activity signals to enable enterprises to make strategic decisions.
Headquarter:
Where to find them: Website
Industry: Artificial Intelligence, CRM, Internet of Things, Machine Learning, Marketing Automation, Mobile, Mobile Apps, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Newoldstamp acquired by Black Pearl
Details about the transaction:
Acquisition amount: $3,035,223
Announcement: 25 November 2022
Details about the company:
An email signature marketing platform called Newoldstamp converts users' emails into effective marketing tools.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, Email, Email Marketing, Professional Services
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
oddity acquired by WONGDOODY
Details about the transaction:
Acquisition amount: $55,146,856
Announcement: 22 March 2022
Details about the company:
Oddity is a digital communication and commerce firm with a focus on offering solutions for the digital ecosystem.
Headquarter:
Where to find them: Website
Industry: Content Marketing, CRM, E-Commerce, Internet, Social Media
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Promotion Activators acquired by Votigo
Details about the transaction:
Acquisition amount: $1,650,000
Announcement: 1 April 2022
Details about the company:
Promotion Activators offers specialized services such idea assessment, establishment of official norms, surety bonds, and legal services.
Headquarter:
Where to find them: Website
Industry: Marketing, Professional Services, Web Development
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Rebel Penguin ApS acquired by Gaming Innovation Group
Details about the transaction:
Acquisition amount: $15,545,405
Announcement: 11 September 2017
Details about the company:
A Danish media firm called Rebel Penguin ApS specializes in affiliate marketing for the gaming industry.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Shape Games acquired by Kambi
Details about the transaction:
Acquisition amount: $78,000,000
Announcement: 8 September 2022
Details about the company:
Digital B-to-B platform and service provider for the iGaming sector, Shape Games.
Headquarter:
Where to find them: Website
Industry: Consulting, Digital Marketing, Gaming, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
TABS Analytics acquired by Blacksmith Applications
Details about the transaction:
Acquisition amount: $70,000,000
Announcement: 1 December 2020
Details about the company:
A technology-enabled analytics company is TABS Analytics.
Headquarter:
Where to find them: Website
Industry: Analytics, Consumer Goods, Marketing, Retail Technology
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
The Edge Picture Company Qatar acquired by Zinc Media
Details about the transaction:
Acquisition amount: $2,548,995
Announcement: 3 August 2022
Details about the company:
A global film production and marketing company for corporate, educational, and commercial audiences is The Edge Picture Company Qatar.
Headquarter:
Where to find them: Website
Industry: Advertising, Film Production, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
VerticalNet acquired by BravoSolution
Details about the transaction:
Acquisition amount: $15,200,000
Announcement: 26 October 2007
Details about the company:
Supply management solutions are offered by VerticalNet, which assists businesses in determining ongoing value throughout the supply management process.
Headquarter:
Where to find them: Website
Industry: Advertising, Digital Marketing, E-Commerce, Internet, Internet of Things, Online Portals, Social Media
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Vidillion acquired by Sabio
Details about the transaction:
Acquisition amount: $3,000,000
Announcement: 22 February 2022
Details about the company:
TV viewers and advertisers may communicate with one another thanks to Vidillion.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Wando Internet Solutions acquired by CentralNic
Details about the transaction:
Acquisition amount: $6,568,664
Announcement: 22 February 2021
Details about the company:
Wando Internet Solutions GmbH is a provider of advertising technology for social media marketing, display advertising, and search engine marketing (SEM).
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Zamurai acquired by LastPass
Details about the transaction:
Acquisition amount: $6,000,000
Announcement: 4 June 2015
Details about the company:
a San Francisco-based firm that produced the well-known iPad whiteboard app.
Headquarter:
Where to find them: Website
Industry: Marketing, Mobile, SaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
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