6 Acquisitions in the Marketing Automation industry - Flippa
Company acquisitions in the Marketing Automation industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 6 acquisitions that took place in the Marketing Automation industry.
Adestra acquired by Upland BlueVenn
Details about the transaction:
Acquisition amount: $60,200,000
Announcement: 14 December 2018
Details about the company:
For large and expanding companies, Adestra is a dependable source of first-person marketing solutions.
Headquarter:
Where to find them: Website
Industry: Advertising Platforms, Big Data, Data Integration, Email, Email Marketing, Enterprise Software, Marketing Automation, Messaging, SaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Audiens acquired by Bango
Details about the transaction:
Acquisition amount: $1,834,123
Announcement: 24 January 2018
Details about the company:
Platform for Customer Data as a Service
Headquarter:
Where to find them: Website
Industry: Big Data, Data Integration, Digital Marketing, Machine Learning, Marketing Automation, PaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Banzai acquired by High Attendance
Details about the transaction:
Acquisition amount: $1,200,000
Announcement: 17 May 2020
Details about the company:
The modern marketer's tool for boosting attendance and streamlining online, hybrid, and physical event experiences is Banzai.
Headquarter:
Where to find them: Website
Industry: Event Promotion, Events, Marketing, Marketing Automation, SaaS, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
e-bot7 acquired by LivePerson
Details about the transaction:
Acquisition amount: $53,100,000
Announcement: 20 July 2021
Details about the company:
A low-code Conversational AI platform from e-bot7 enables businesses to increase the effectiveness of customer care.
Headquarter:
Where to find them: Website
Industry: Artificial Intelligence, CRM, Machine Learning, Marketing Automation, SaaS, Sales Automation, Software, Virtual Assistant
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
MailerLite acquired by Vercom S.A
Details about the transaction:
Acquisition amount: $90,000,000
Announcement: 28 April 2022
Details about the company:
Digital marketing solutions help expand your audience more quickly and increase sales more effectively. 24/7 award-winning support is provided.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, Email Marketing, Enterprise Software, Marketing Automation, SaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Neura acquired by Otonomo
Details about the transaction:
Acquisition amount: $50,000,000
Announcement: 5 October 2021
Details about the company:
generating useful insights from anonymised data and activity signals to enable enterprises to make strategic decisions.
Headquarter:
Where to find them: Website
Industry: Artificial Intelligence, CRM, Internet of Things, Machine Learning, Marketing Automation, Mobile, Mobile Apps, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.
