4 Acquisitions in the Email industry

Company acquisitions in the Email industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 4 acquisitions that took place in the Email industry.

Adestra acquired by Upland BlueVenn

Details about the transaction:

Acquisition amount: $60,200,000

Announcement: 14 December 2018

Details about the company:

For large and expanding companies, Adestra is a dependable source of first-person marketing solutions.

Headquarter:

Where to find them: Website

Industry: Advertising Platforms, Big Data, Data Integration, Email, Email Marketing, Enterprise Software, Marketing Automation, Messaging, SaaS

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Contactlab acquired by MailUp

Details about the transaction:

Acquisition amount: $5,522,982

Announcement: 3 April 2022

Details about the company:

Brands that can personalize messaging and strengthen their engagement with customers thanks to technology and services

Headquarter:

Where to find them: Website

Industry: Analytics, Big Data, Digital Marketing, Email Marketing, Fashion, Retail Technology, SaaS, Software, Travel

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

MailerLite acquired by Vercom S.A

Details about the transaction:

Acquisition amount: $90,000,000

Announcement: 28 April 2022

Details about the company:

Digital marketing solutions help expand your audience more quickly and increase sales more effectively. 24/7 award-winning support is provided.

Headquarter:

Where to find them: Website

Industry: Digital Marketing, Email Marketing, Enterprise Software, Marketing Automation, SaaS

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Newoldstamp acquired by Black Pearl

Details about the transaction:

Acquisition amount: $3,035,223

Announcement: 25 November 2022

Details about the company:

An email signature marketing platform called Newoldstamp converts users' emails into effective marketing tools.

Headquarter:

Where to find them: Website

Industry: Digital Marketing, Email, Email Marketing, Professional Services

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.

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