13 Acquisitions in the Digital Marketing industry
Company acquisitions in the Digital Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 13 acquisitions that took place in the Digital Marketing industry.
Audiens acquired by Bango
Details about the transaction:
Acquisition amount: $1,834,123
Announcement: 24 January 2018
Details about the company:
Platform for Customer Data as a Service
Headquarter:
Where to find them: Website
Industry: Big Data, Data Integration, Digital Marketing, Machine Learning, Marketing Automation, PaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Best Response Media acquired by Brave Bison
Details about the transaction:
Acquisition amount: $1,246,494
Announcement: 28 April 2022
Details about the company:
For millions of customers, Best Response Media's eCommerce agency offers distinctive shopping experiences.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, E-Commerce, Internet
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
BigHand acquired by Bridgepoint
Details about the transaction:
Acquisition amount: $77,283,531
Announcement: 22 May 2012
Details about the company:
BigHand creates speech productivity software for businesses in the legal, medical, real estate, and finance industries.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, Digital Media, Information Technology, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
BonusFinder acquired by Gambling.com Group
Details about the transaction:
Acquisition amount: $68,727,499
Announcement: 6 February 2022
Details about the company:
a company that offers marketing services to regulated sectors and drives high-value traffic to its own websites
Headquarter:
Where to find them: Website
Industry: Advertising, Casino, Digital Marketing, Gambling, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Contactlab acquired by MailUp
Details about the transaction:
Acquisition amount: $5,522,982
Announcement: 3 April 2022
Details about the company:
Brands that can personalize messaging and strengthen their engagement with customers thanks to technology and services
Headquarter:
Where to find them: Website
Industry: Analytics, Big Data, Digital Marketing, Email Marketing, Fashion, Retail Technology, SaaS, Software, Travel
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Datawrkz acquired by Nazara Technologies
Details about the transaction:
Acquisition amount: $30,152,798
Announcement: 18 January 2022
Details about the company:
Since 2013, Independent Agencies and Mid-Market businesses have been collaborating with Datawrkz, a performance-driven digital advertising agency.
Headquarter:
Where to find them: Website
Industry: Advertising, Digital Marketing, Digital Media, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Helix House acquired by Business Warrior
Details about the transaction:
Acquisition amount: $2,250,000
Announcement: 23 March 2022
Details about the company:
A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.
Headquarter:
Where to find them: Website
Industry: Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Income Access acquired by Paysafe
Details about the transaction:
Acquisition amount: $30,539,433
Announcement: 1 September 2016
Details about the company:
For the iGaming, lottery, and financial trading businesses, Income Access offers marketing technologies and digital marketing services.
Headquarter:
Where to find them: Website
Industry: Advertising, Digital Marketing, Information Technology, Internet
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
JagTag acquired by Augme
Details about the transaction:
Acquisition amount: $5,500,000
Announcement: 21 July 2011
Details about the company:
JagTag is a mobile marketing business that focuses on sending rich digital material to portable devices.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, Marketing, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
MailerLite acquired by Vercom S.A
Details about the transaction:
Acquisition amount: $90,000,000
Announcement: 28 April 2022
Details about the company:
Digital marketing solutions help expand your audience more quickly and increase sales more effectively. 24/7 award-winning support is provided.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, Email Marketing, Enterprise Software, Marketing Automation, SaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Newoldstamp acquired by Black Pearl
Details about the transaction:
Acquisition amount: $3,035,223
Announcement: 25 November 2022
Details about the company:
An email signature marketing platform called Newoldstamp converts users' emails into effective marketing tools.
Headquarter:
Where to find them: Website
Industry: Digital Marketing, Email, Email Marketing, Professional Services
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Shape Games acquired by Kambi
Details about the transaction:
Acquisition amount: $78,000,000
Announcement: 8 September 2022
Details about the company:
Digital B-to-B platform and service provider for the iGaming sector, Shape Games.
Headquarter:
Where to find them: Website
Industry: Consulting, Digital Marketing, Gaming, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
VerticalNet acquired by BravoSolution
Details about the transaction:
Acquisition amount: $15,200,000
Announcement: 26 October 2007
Details about the company:
Supply management solutions are offered by VerticalNet, which assists businesses in determining ongoing value throughout the supply management process.
Headquarter:
Where to find them: Website
Industry: Advertising, Digital Marketing, E-Commerce, Internet, Internet of Things, Online Portals, Social Media
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.
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