12 Acquisitions in the CRM industry

Company acquisitions in the CRM industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 12 acquisitions that took place in the CRM industry.

CloudCME acquired by HealthStream

Details about the transaction:

Acquisition amount: $4,080,000

Announcement: 18 May 2022

Details about the company:

A mobile app called CloudCME offers continuing education while also serving as a CMS, ERP, and CRM platform.

Headquarter:

Where to find them: Website

Industry: Apps, CMS, CRM, E-Learning, Enterprise Resource Planning (ERP)

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Craftware acquired by BlueSoft

Details about the transaction:

Acquisition amount: $30,274,591

Announcement: 7 December 2020

Details about the company:

CRM is used by Craftware, a software development firm, to support commercial services.

Headquarter:

Where to find them: Website

Industry: CRM, Information Technology, Software

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

e-bot7 acquired by LivePerson

Details about the transaction:

Acquisition amount: $53,100,000

Announcement: 20 July 2021

Details about the company:

A low-code Conversational AI platform from e-bot7 enables businesses to increase the effectiveness of customer care.

Headquarter:

Where to find them: Website

Industry: Artificial Intelligence, CRM, Machine Learning, Marketing Automation, SaaS, Sales Automation, Software, Virtual Assistant

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Esavvy acquired by Empired

Details about the transaction:

Acquisition amount: $2,051,946

Announcement: 19 May 2014

Details about the company:

Enterprise resource planning, customer relationship management, and content management are the main areas that Esavvy provides solutions and services for.

Headquarter:

Where to find them: Website

Industry: Financial Services, Information Technology, Small and Medium Businesses, Social CRM

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Helpshift acquired by Keywords Studios

Details about the transaction:

Acquisition amount: $75,000,000

Announcement: 5 December 2022

Details about the company:

A conversational customer care platform called Helpshift uses messaging-based communication, AI, and bots.

Headquarter:

Where to find them: Website

Industry: Artificial Intelligence, CRM, Customer Service, Internet, Mobile, SaaS

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Lorex Technology acquired by FLIR Systems

Details about the transaction:

Acquisition amount: $60,000,000

Announcement: 20 December 2012

Details about the company:

For households and companies, Lorex Technology provides video monitoring and surveillance systems.

Headquarter:

Where to find them: Website

Industry: CRM, Information Technology, Security, Software, Video

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Neura acquired by Otonomo

Details about the transaction:

Acquisition amount: $50,000,000

Announcement: 5 October 2021

Details about the company:

generating useful insights from anonymised data and activity signals to enable enterprises to make strategic decisions.

Headquarter:

Where to find them: Website

Industry: Artificial Intelligence, CRM, Internet of Things, Machine Learning, Marketing Automation, Mobile, Mobile Apps, Software

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

NexJ Systems acquired by Harris Computer Systems

Details about the transaction:

Acquisition amount: $12,000,000

Announcement: 29 August 2022

Details about the company:

To provide CRM solutions for the financial services, insurance, and healthcare sectors, NexJ Systems creates cloud-based software.

Headquarter:

Where to find them: Website

Industry: CRM, Enterprise Software, Software, Wealth Management

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

oddity acquired by WONGDOODY

Details about the transaction:

Acquisition amount: $55,146,856

Announcement: 22 March 2022

Details about the company:

Oddity is a digital communication and commerce firm with a focus on offering solutions for the digital ecosystem.

Headquarter:

Where to find them: Website

Industry: Content Marketing, CRM, E-Commerce, Internet, Social Media

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

PhoenixATS acquired by ReadyTech

Details about the transaction:

Acquisition amount: $2,435,726

Announcement: 17 March 2022

Details about the company:

PhoenixHRIS is a provider of online software for HR administration and recruiting.

Headquarter:

Where to find them: Website

Industry: CRM, Human Resources, Recruiting, Software

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Praemium acquired by Morningstar

Details about the transaction:

Acquisition amount: $46,440,286

Announcement: 21 December 2021

Details about the company:

Praemium offers investing platforms, tools for managing and executing portfolios, CRM, and financial planning.

Headquarter:

Where to find them: Website

Industry: CRM, Financial Services

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

SalesVoodoo acquired by xRM Global

Details about the transaction:

Acquisition amount: $13,000,000

Announcement: 2 October 2009

Details about the company:

Enterprise customer relationship management platform as a service provided by EM Technologies.

Headquarter:

Where to find them: Website

Industry: CRM, Information Technology, SaaS, Sales

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.

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