Company acquisitions in the Content Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 3 acquisitions that took place in the Content Marketing industry.
Futbol Sites acquired by Playmaker Capital
Details about the transaction:
Acquisition amount: $35,000,000
Announcement: 5 April 2021
Details about the company:
leading digital sports media company in the US and Latin America. owns and runs more than 20 brands and digital businesses.
Headquarter:
Where to find them: Website
Industry: Advertising, Content Marketing, Digital Media, Internet, Media and Entertainment, Soccer, Sports
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Helix House acquired by Business Warrior
Details about the transaction:
Acquisition amount: $2,250,000
Announcement: 23 March 2022
Details about the company:
A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.
Headquarter:
Where to find them: Website
Industry: Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
oddity acquired by WONGDOODY
Details about the transaction:
Acquisition amount: $55,146,856
Announcement: 22 March 2022
Details about the company:
Oddity is a digital communication and commerce firm with a focus on offering solutions for the digital ecosystem.
Headquarter:
Where to find them: Website
Industry: Content Marketing, CRM, E-Commerce, Internet, Social Media
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
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