3 Acquisitions in the Content Marketing industry - Flippa

Company acquisitions in the Content Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 3 acquisitions that took place in the Content Marketing industry.

Futbol Sites acquired by Playmaker Capital

Details about the transaction:

Acquisition amount: $35,000,000

Announcement: 5 April 2021

Details about the company:

leading digital sports media company in the US and Latin America. owns and runs more than 20 brands and digital businesses.

Headquarter:

Where to find them: Website

Industry: Advertising, Content Marketing, Digital Media, Internet, Media and Entertainment, Soccer, Sports

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Helix House acquired by Business Warrior

Details about the transaction:

Acquisition amount: $2,250,000

Announcement: 23 March 2022

Details about the company:

A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.

Headquarter:

Where to find them: Website

Industry: Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

oddity acquired by WONGDOODY

Details about the transaction:

Acquisition amount: $55,146,856

Announcement: 22 March 2022

Details about the company:

Oddity is a digital communication and commerce firm with a focus on offering solutions for the digital ecosystem.

Headquarter:

Where to find them: Website

Industry: Content Marketing, CRM, E-Commerce, Internet, Social Media

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.

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