2 Acquisitions in the Brand Marketing industry

Company acquisitions in the Brand Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 2 acquisitions that took place in the Brand Marketing industry.

Brand Embassy acquired by NICE Systems

Details about the transaction:

Acquisition amount: $33,519,591

Announcement: 16 May 2019

Details about the company:

The Omnichannel Era of Digital Transformation. Agile. Customer service that is scalable

Headquarter:

Where to find them: Website

Industry: Analytics, Brand Marketing, Customer Service, SaaS, Social Media, Software

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Hachiko acquired by Gratifii

Details about the transaction:

Acquisition amount: $3,590,000

Announcement: 10 August 2022

Details about the company:

Hachiko is a marketing and advertising firm that offers brand marketing, channel engagement, sales incentives, and rewards programs.

Headquarter:

Where to find them: Website

Industry: Advertising, Brand Marketing, Marketing

Details about the buyer:

Visma offers services and company software for administration and accountancy.

Headquarter:

Where to find them: Website

Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.

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