9 Acquisitions in the Advertising Platforms industry
Company acquisitions in the Advertising Platforms industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 9 acquisitions that took place in the Advertising Platforms industry.
AdColony acquired by Opera Mediaworks
Details about the transaction:
Acquisition amount: $75,000,000
Announcement: 24 June 2014
Details about the company:
AdColony is a mobile video advertising network that provides businesses and apps with full-screen, high-quality video ads via Instant Play.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Android, Apps, iOS, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Adestra acquired by Upland BlueVenn
Details about the transaction:
Acquisition amount: $60,200,000
Announcement: 14 December 2018
Details about the company:
For large and expanding companies, Adestra is a dependable source of first-person marketing solutions.
Headquarter:
Where to find them: Website
Industry: Advertising Platforms, Big Data, Data Integration, Email, Email Marketing, Enterprise Software, Marketing Automation, Messaging, SaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
ADYOULIKE acquired by OpenWeb
Details about the transaction:
Acquisition amount: $100,000,000
Announcement: 11 April 2022
Details about the company:
ADYOULIKE is an international ad network.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Mobile Advertising, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Avocarrot acquired by Glispa
Details about the transaction:
Acquisition amount: $20,000,000
Announcement: 13 September 2016
Details about the company:
The top programmatic native ad exchange for mobile publishers is called Avocarrot.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Marketing, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
NOBOT acquired by mediba
Details about the transaction:
Acquisition amount: $19,287,028
Announcement: 28 July 2011
Details about the company:
AdMaker, a platform for mobile application advertising, is a solution that NOBOT offers for mobile advertising.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Android, Consumer Electronics, iOS, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
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Phly acquired by dropp group | droppLabs
Details about the transaction:
Acquisition amount: $25,000,000
Announcement: 8 September 2022
Details about the company:
Flyy was developed by the Real-World Social Metaverse.
Headquarter:
Where to find them: Website
Industry: Advertising Platforms, Social Network
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Podchaser acquired by Acast
Details about the transaction:
Acquisition amount: $34,000,000
Announcement: 17 July 2022
Details about the company:
The largest podcast database in the world, Podchaser powers podcaster, brand, and listener discovery.
Headquarter:
Where to find them: Website
Industry: Advertising Platforms, Analytics, Audio, Big Data, Data Visualization, Database, Internet Radio, Podcast, Search Engine, Social Network
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
SHIFT acquired by Brand Networks
Details about the transaction:
Acquisition amount: $50,000,000
Announcement: 14 May 2015
Details about the company:
For companies and agencies, SHIFT is a top cross-network social advertising platform.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Analytics, Apps, Real Time, Social Media
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
SundaySky acquired by Clearhaven Partners
Details about the transaction:
Acquisition amount: $100,000,000
Announcement: 11 July 2022
Details about the company:
The SmartVideo Platform from SundaySky blends the scalability of customized storytelling with the power of video.
Headquarter:
Where to find them: Website
Industry: Advertising Platforms, Digital Media, Personalization, Software, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.
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