45 Acquisitions in the Advertising industry
Company acquisitions in the Advertising industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 45 acquisitions that took place in the Advertising industry.
12snap acquired by NeoMedia Technologies
Details about the transaction:
Acquisition amount: $22,000,000
Announcement: 14 February 2006
Details about the company:
Leading mobile marketing company 12snap has developed and executed some of the biggest mobile marketing campaigns in the history of the industry.
Headquarter:
Where to find them: Website
Industry: Advertising, Mobile, Mobile Advertising
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
AdColony acquired by Opera Mediaworks
Details about the transaction:
Acquisition amount: $75,000,000
Announcement: 24 June 2014
Details about the company:
AdColony is a mobile video advertising network that provides businesses and apps with full-screen, high-quality video ads via Instant Play.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Android, Apps, iOS, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Adestra acquired by Upland BlueVenn
Details about the transaction:
Acquisition amount: $60,200,000
Announcement: 14 December 2018
Details about the company:
For large and expanding companies, Adestra is a dependable source of first-person marketing solutions.
Headquarter:
Where to find them: Website
Industry: Advertising Platforms, Big Data, Data Integration, Email, Email Marketing, Enterprise Software, Marketing Automation, Messaging, SaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
ADYOULIKE acquired by OpenWeb
Details about the transaction:
Acquisition amount: $100,000,000
Announcement: 11 April 2022
Details about the company:
ADYOULIKE is an international ad network.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Mobile Advertising, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
ADARA acquired by RateGain
Details about the transaction:
Acquisition amount: $16,000,000
Announcement: 3 January 2023
Details about the company:
Adara provides predictive analytics to help companies succeed in the ever evolving digital economy.
Headquarter:
Where to find them: Website
Industry: Advertising, Internet, Travel
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Appush acquired by Magic Software Enterprises
Details about the transaction:
Acquisition amount: $25,000,000
Announcement: 4 August 2022
Details about the company:
Appush is a platform that links publishers of mobile games with marketers.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, Video Games
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Avocarrot acquired by Glispa
Details about the transaction:
Acquisition amount: $20,000,000
Announcement: 13 September 2016
Details about the company:
The top programmatic native ad exchange for mobile publishers is called Avocarrot.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Marketing, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Battle Bridge Labs acquired by Logiq
Details about the transaction:
Acquisition amount: $3,250,000
Announcement: 17 February 2022
Details about the company:
A group of professionals in internet marketing known as Battle Bridge Labs are adept at strategy, planning, and execution.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
BonusFinder acquired by Gambling.com Group
Details about the transaction:
Acquisition amount: $68,727,499
Announcement: 6 February 2022
Details about the company:
a company that offers marketing services to regulated sectors and drives high-value traffic to its own websites
Headquarter:
Where to find them: Website
Industry: Advertising, Casino, Digital Marketing, Gambling, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
blinkbox acquired by TalkTalk
Details about the transaction:
Acquisition amount: $7,541,717
Announcement: 8 January 2015
Details about the company:
Users of the online video service blinkbox may view and download both movies and TV shows.
Headquarter:
Where to find them: Website
Industry: Advertising, Content, Publishing, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
CONVERGENT acquired by Sagenet
Details about the transaction:
Acquisition amount: $23,200,000
Announcement: 2 February 2021
Details about the company:
Business television media distribution networks are designed, installed, run, and maintained by Convergent Media Systems Corporation.
Headquarter:
Where to find them: Website
Industry: Advertising, Content, Digital Signage, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Datawrkz acquired by Nazara Technologies
Details about the transaction:
Acquisition amount: $30,152,798
Announcement: 18 January 2022
Details about the company:
Since 2013, Independent Agencies and Mid-Market businesses have been collaborating with Datawrkz, a performance-driven digital advertising agency.
Headquarter:
Where to find them: Website
Industry: Advertising, Digital Marketing, Digital Media, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
EveryMundo acquired by PROS Holdings
Details about the transaction:
Acquisition amount: $90,000,000
Announcement: 30 November 2021
Details about the company:
EveryMundo is a provider of technological tools for airlines and a digital marketing and advertising firm.
Headquarter:
Where to find them: Website
Industry: Advertising
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
firma acquired by MIOGROUP
Details about the transaction:
Acquisition amount: $11,583,886
Announcement: 21 June 2022
Details about the company:
A full-service agency for branding and innovation is firma.
Headquarter:
Where to find them: Website
Industry: Advertising, Communities, Marketing, Social Media
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Futbol Sites acquired by Playmaker Capital
Details about the transaction:
Acquisition amount: $35,000,000
Announcement: 5 April 2021
Details about the company:
leading digital sports media company in the US and Latin America. owns and runs more than 20 brands and digital businesses.
Headquarter:
Where to find them: Website
Industry: Advertising, Content Marketing, Digital Media, Internet, Media and Entertainment, Soccer, Sports
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
GMS Digital acquired by WhiteSmoke
Details about the transaction:
Acquisition amount: $1,200,000
Announcement: 5 June 2016
Details about the company:
Digital video advertising solutions are offered by GMS Digital.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Granny GmbH acquired by Great-Granny Holding
Details about the transaction:
Acquisition amount: $1,394,290
Announcement: 1 August 2021
Details about the company:
A social media company called Granny is established in Berlin and focuses on influencer marketing and social media advertising campaigns.
Headquarter:
Where to find them: Website
Industry: Advertising, Social Media, Social Media Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Hachiko acquired by Gratifii
Details about the transaction:
Acquisition amount: $3,590,000
Announcement: 10 August 2022
Details about the company:
Hachiko is a marketing and advertising firm that offers brand marketing, channel engagement, sales incentives, and rewards programs.
Headquarter:
Where to find them: Website
Industry: Advertising, Brand Marketing, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Helix House acquired by Business Warrior
Details about the transaction:
Acquisition amount: $2,250,000
Announcement: 23 March 2022
Details about the company:
A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.
Headquarter:
Where to find them: Website
Industry: Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Heyzap acquired by Fyber - A Digital Turbine Company
Details about the transaction:
Acquisition amount: $45,000,000
Announcement: 23 December 2015
Details about the company:
Heyzap is a renowned mobile advertising network that aids in the discovery of favorite applications by millions of users.
Headquarter:
Where to find them: Website
Industry: Ad Network, Advertising, Mobile, Mobile Advertising
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Hipcricket acquired by NeoMedia Technologies
Details about the transaction:
Acquisition amount: $4,500,000
Announcement: 31 August 2006
Details about the company:
Hipcricket is a single mobile engagement platform that increases brand recognition, sales, and customer loyalty.
Headquarter:
Where to find them: Website
Industry: Ad Network, Advertising, Business Intelligence, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
HomeVisit acquired by Urbanimmersive
Details about the transaction:
Acquisition amount: $6,525,219
Announcement: 11 October 2022
Details about the company:
For brokers and agents in the real estate industry, HomeVisit offers integrated marketing solutions.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, Real Estate
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
HyperPointe acquired by XpresSpa Group
Details about the transaction:
Acquisition amount: $5,500,000
Announcement: 10 January 2022
Details about the company:
A customer experience management software called HyperPointe fosters relationships, builds better businesses, and brings campaigns to life.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, Professional Services
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Income Access acquired by Paysafe
Details about the transaction:
Acquisition amount: $30,539,433
Announcement: 1 September 2016
Details about the company:
For the iGaming, lottery, and financial trading businesses, Income Access offers marketing technologies and digital marketing services.
Headquarter:
Where to find them: Website
Industry: Advertising, Digital Marketing, Information Technology, Internet
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Inside Comunicazione acquired by DIGITAL360
Details about the transaction:
Acquisition amount: $1,302,267
Announcement: 7 November 2022
Details about the company:
Inside is a communication firm that offers graphic design, SEO, website development, and both online and offline advertising services.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, SEO
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Keywordmarketing acquired by Vector
Details about the transaction:
Acquisition amount: $7,985,365
Announcement: 15 December 2022
Details about the company:
Through effective advertising, keyword marketing aims to create delightful interactions with products and services.
Headquarter:
Where to find them: Website
Industry: Advertising, Education, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Locu acquired by GoDaddy
Details about the transaction:
Acquisition amount: $70,000,000
Announcement: 19 August 2013
Details about the company:
Local company growth is key to Locus' goal.
Headquarter:
Where to find them: Website
Industry: Advertising, Content, Developer APIs, Local, Personalization, Restaurants, Search Engine, Social Media
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
NOBOT acquired by mediba
Details about the transaction:
Acquisition amount: $19,287,028
Announcement: 28 July 2011
Details about the company:
AdMaker, a platform for mobile application advertising, is a solution that NOBOT offers for mobile advertising.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Android, Consumer Electronics, iOS, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Oneflare acquired by Airtasker
Details about the transaction:
Acquisition amount: $9,800,000
Announcement: 4 May 2022
Details about the company:
Oneflare is a brand-new web business that links clients with suppliers of home services.
Headquarter:
Where to find them: Website
Industry: Advertising, Consumer, Home Services, Local, Small and Medium Businesses
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Phly acquired by dropp group | droppLabs
Details about the transaction:
Acquisition amount: $25,000,000
Announcement: 8 September 2022
Details about the company:
Flyy was developed by the Real-World Social Metaverse.
Headquarter:
Where to find them: Website
Industry: Advertising Platforms, Social Network
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
plista acquired by GroupM
Details about the transaction:
Acquisition amount: $40,844,946
Announcement: 7 January 2014
Details about the company:
Plista is a data-driven platform that offers options for distributing tailored digital content and advertising.
Headquarter:
Where to find them: Website
Industry: Ad Targeting, Advertising, Content, Mobile, Personalization
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Podchaser acquired by Acast
Details about the transaction:
Acquisition amount: $34,000,000
Announcement: 17 July 2022
Details about the company:
The largest podcast database in the world, Podchaser powers podcaster, brand, and listener discovery.
Headquarter:
Where to find them: Website
Industry: Advertising Platforms, Analytics, Audio, Big Data, Data Visualization, Database, Internet Radio, Podcast, Search Engine, Social Network
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Rebel Penguin ApS acquired by Gaming Innovation Group
Details about the transaction:
Acquisition amount: $15,545,405
Announcement: 11 September 2017
Details about the company:
A Danish media firm called Rebel Penguin ApS specializes in affiliate marketing for the gaming industry.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Shahiya acquired by Cookpad Japan
Details about the transaction:
Acquisition amount: $13,500,000
Announcement: 20 November 2014
Details about the company:
Shahiya is a list-based website that offers cooking instructions and the essential ingredients.
Headquarter:
Where to find them: Website
Industry: Advertising, Cooking, E-Commerce, Food and Beverage, Internet, News
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
SHIFT acquired by Brand Networks
Details about the transaction:
Acquisition amount: $50,000,000
Announcement: 14 May 2015
Details about the company:
For companies and agencies, SHIFT is a top cross-network social advertising platform.
Headquarter:
Where to find them: Website
Industry: Advertising, Advertising Platforms, Analytics, Apps, Real Time, Social Media
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Socialyte acquired by Dolphin Entertainment
Details about the transaction:
Acquisition amount: $18,000,000
Announcement: 14 November 2022
Details about the company:
A company called SOCIALYTE represents branded media on more than 60% of the world's most popular websites, connecting businesses to 500 carefully chosen tastemakers.
Headquarter:
Where to find them: Website
Industry: Advertising, Blogging Platforms, Fashion, Publishing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
SundaySky acquired by Clearhaven Partners
Details about the transaction:
Acquisition amount: $100,000,000
Announcement: 11 July 2022
Details about the company:
The SmartVideo Platform from SundaySky blends the scalability of customized storytelling with the power of video.
Headquarter:
Where to find them: Website
Industry: Advertising Platforms, Digital Media, Personalization, Software, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
The Edge Picture Company Qatar acquired by Zinc Media
Details about the transaction:
Acquisition amount: $2,548,995
Announcement: 3 August 2022
Details about the company:
A global film production and marketing company for corporate, educational, and commercial audiences is The Edge Picture Company Qatar.
Headquarter:
Where to find them: Website
Industry: Advertising, Film Production, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Tiendeo acquired by ShopFully
Details about the transaction:
Acquisition amount: $38,069,589
Announcement: 11 April 2022
Details about the company:
The weekly adverts and digitalized catalogues of the biggest merchants are collected on the website Tiendeo.
Headquarter:
Where to find them: Website
Industry: Advertising, E-Commerce, Internet, Machine Learning
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
VerticalNet acquired by BravoSolution
Details about the transaction:
Acquisition amount: $15,200,000
Announcement: 26 October 2007
Details about the company:
Supply management solutions are offered by VerticalNet, which assists businesses in determining ongoing value throughout the supply management process.
Headquarter:
Where to find them: Website
Industry: Advertising, Digital Marketing, E-Commerce, Internet, Internet of Things, Online Portals, Social Media
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Vidillion acquired by Sabio
Details about the transaction:
Acquisition amount: $3,000,000
Announcement: 22 February 2022
Details about the company:
TV viewers and advertisers may communicate with one another thanks to Vidillion.
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing, Video
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
VoiceStar acquired by Marchex
Details about the transaction:
Acquisition amount: $28,000,000
Announcement: 9 August 2007
Details about the company:
VoiceStar provides call monitoring and pay-per-call technology that deliver in-the-moment information on the success of advertising.
Headquarter:
Where to find them: Website
Industry: Advertising, Analytics, Software
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Wando Internet Solutions acquired by CentralNic
Details about the transaction:
Acquisition amount: $6,568,664
Announcement: 22 February 2021
Details about the company:
Wando Internet Solutions GmbH is a provider of advertising technology for social media marketing, display advertising, and search engine marketing (SEM).
Headquarter:
Where to find them: Website
Industry: Advertising, Marketing
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Yitong Jiayue acquired by Waluer
Details about the transaction:
Acquisition amount: $22,193,533
Announcement: 3 January 2023
Details about the company:
An OTT smart TV advertising and marketing firm is Yitong Jiayue.
Headquarter:
Where to find them: Website
Industry: Advertising, Media and Entertainment, TV
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Zephr acquired by Zuora
Details about the transaction:
Acquisition amount: $44,000,000
Announcement: 24 August 2022
Details about the company:
A technological platform called Zephr helps media firms increase their subscription income.
Headquarter:
Where to find them: Website
Industry: Advertising, Content Delivery Network, Digital Media, Publishing, SaaS
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell.
400,000+ Weekly Active Buyers
15 In-house Brokers and 120 Broker Partners
Negotiate and Receive Offers Fast
Integrated Legal, Insurance and Payments
Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.
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