Company acquisitions in the Ad Network industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 3 acquisitions that took place in the Ad Network industry.
Grow Mobile acquired by Perion
Details about the transaction:
Acquisition amount: $42,000,000
Announcement: 30 June 2014
Details about the company:
Grow Mobile offers advertisers a centralized platform for purchasing, tracking, and optimizing mobile app advertising.
Headquarter:
Where to find them: Website
Industry: Ad Network, App Marketing, Apps, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Heyzap acquired by Fyber - A Digital Turbine Company
Details about the transaction:
Acquisition amount: $45,000,000
Announcement: 23 December 2015
Details about the company:
Heyzap is a renowned mobile advertising network that aids in the discovery of favorite applications by millions of users.
Headquarter:
Where to find them: Website
Industry: Ad Network, Advertising, Mobile, Mobile Advertising
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
Hipcricket acquired by NeoMedia Technologies
Details about the transaction:
Acquisition amount: $4,500,000
Announcement: 31 August 2006
Details about the company:
Hipcricket is a single mobile engagement platform that increases brand recognition, sales, and customer loyalty.
Headquarter:
Where to find them: Website
Industry: Ad Network, Advertising, Business Intelligence, Mobile
Details about the buyer:
Visma offers services and company software for administration and accountancy.
Headquarter:
Where to find them: Website
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