Featured Listing: little-flair.com

Tell us a little about yourself. What’s your background? How did you start the business?

I have a financial market engineer degree, was working on a trading floor when I realised that the employees were rich but had no time to spend with their kids and family. I started to learn more and more about dropshipping and marketing online for like 3 months. My company in Geneva wanted to offer me a promotion as a Junior Flow Derivatives Sales when I knew I would not be truly happy working for someone else. I launched Little Flair 2 days after when back to Paris at my mother’s house, with the excitement of doing something new with my girlfriend at this time. Needed to learn everything from scratch. Working 12hrs per day at least.

As an e-Commerce business, where are your products made?

Mainly in China, some jewels are made in the USA.

How have you marketed the product and where are your customers originating from?

We mainly market our products with Facebook & Instagram Ads, targeting the US, Canada, Australia, UK, South Africa. Even targeting sometimes Worldwide, as the website is in English. We sold in almost every country in the world.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

We are 2 partners working on it. Plus 2 accountants, 2-3 suppliers (mainly one Chinese agent). We had 2 employees for our customer service, 1 graphic designer, 1 video maker.

Basically, I was in charge of Facebook Ads, Pinterest Ads, Google Ads, Bing Ads, Criteo, Snapchat Ads. And my partner was in charge of customer service, email marketing, writing the product pages and making some ad videos. We then automated the customer service and shipping/logistics with 2 employees and 1 Chinese agent. Email marketing is automated also sending 20+ emails without doing anything. The main work is in marketing.

What does someone need to do to continue operating the business in its current form?

An SEO expert could rewrite all the product pages, create blog posts and optimize the referencing part at the same time some google shopping campaigns to make A LOT of sales passively for the years.

A Media Buyer could remarket existing winning products, with new video ads for Facebook, Taboola, Snapchat, Tik Tok or Pinterest.

Can you list a few opportunities for a potential new owner to continue growing the business?

Google Shopping, SEO, 240+ products already on the website, this is a huge gain of time and energy. Plus the website is not brand new, 3+ years so Google knows it. Our PayPal and Stripe are solid, no issue for 3 years and we generated 100K+ per day at our best times.

What has been the evolution of this asset since its launch?

Slowly learning digital marketing, and basically all the ecom from scratch. More than 1 year without making any money and then we found a winning ad giving money to a charity to Notre-Dame de Paris reconstruction for each sale of the jewels we designed. We scaled it for 3 months making more than 350K US Dollars. We also gave WWF Australia and Red Cross Australia part of our sales when selling Koalas jewels. And the best winner we had was the 3D Breath Support with covid related products by crosses, upsells. 3M+ generated mainly via Facebook Ads, some retargeting on google search and Pinterest and Bing and Snapchat and criteo.

How does this business make money? What are the current revenue streams?

This business makes money by selling profitably trending products on social media by paying ads. Currently, we don’t make significant sales because we don’t focus anymore on making new ads. We are working on new projects each one on its own, as we broke up with my ex-GF.

What marketing channels are most profitable for the business?

All I would say is Google Shopping but also Facebook Ads.

How does the business currently acquire customers and what is your breakdown for marketing costs?

Facebook Ads, depending on the product and the virality of the video ads.

How big is your current team? How many people does it take to run this business?

2 for now +1 in the customer service.

What’s the reason for selling your business on Flippa?

Broke up with my ex, new beginnings, new projects.