Digital-Auto-Gauges.com sells for $16,100 on Flippa, and we’ve got an exclusive interview with the seller!

Over the past several months we’ve posted a bunch of case studies and interviews with website buyers, detailing some of the top entrepreneurs on Flippa and the high-end web businesses they have purchased. Today, we’re going to change gears for a bit and talk to someone on the other side of a transaction, a seller. Don’t miss this interview with Joel Gross, the seller of Digital-Auto-Gauges.com, an eCommerce site sold at auction on Flippa for $16,100!

Tell us about your background as web entrepreneur

I graduated from the University of Washington in 2006 with a B.A. in business and finance. I also have an extensive background in SEO and website design. In 2009, I founded CoalitionTechnologies.com, a digital marketing agency that has slowly grown from four people working in my 400 square foot apartment to 50 employees in a 5,000 square foot office space.

You recently sold Digital-Auto-Gauges.com for $16,100 on Flippa, can you tell us a little bit about the site and how you started it?

I built Digital Auto Gauges in 2008. It was the first eCommerce website that I had ever created. The site itself sells car gauges, mostly for commercial trucks, but also for mass production market trucks as well. I started the company with an idea from a buddy of mine who was interested in auto gauges and cars. After some research I discovered that this niche market didn’t have any strong competitors. Using the SEO skills I have learned over the years, I created an optimized site with unique content, and the business took off.

Why did you ultimately decide to put Digital Auto Gauges up for sale on Flippa?

Since DAG was a side-project I worked on in my free time, I slowly started paying less attention to it as my main business (Coalition Technologies) began to grow. For the last two years, I have not touched the site all. Because of this, it just made sense to sell, and I decided to auction the site on Flippa because the platform is easy to use and has an established userbase of high-net-worth buyers ready to scoop up quality web businesses.

Are you continuing to work with the new owner of the site?

I have worked with the buyer to transition the company, which he now has total control over. I have made myself available to him for the next couple months for questions in case anything arises, but for all intents and purposes the transition has been finalized. I am happy with the price I received from the auction, and I am very much looking forward to seeing the changes the new owner will implement.

Now that you’ve sold Digital Auto Gauges, do you have any tips for other web entrepreneurs looking to sell websites on Flippa?

I would say the best tip for anyone looking to sell websites, is to make sure that the website is well managed and organized. If you have a high-quality site and are able to effectively convey that to buyers and provide proof of financials and traffic, the process will go smoothly.