Featured Listing: An Ecommerce That Provides Luxury Picnic Setups All Over Southern California

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I’m a Surgical tech at a local hospital in Southern California but I have done event planning for over 10 years on the side. I started my business just before the pandemic and quickly started getting bookings. I had baby #2 and now It’s time I slow down business and focus on my kids.

As an eCommerce business, where are your products made?

We have a 20X10 Storage unit full of items we use for our setups. We are constantly buying and selling our items to keep our look fresh.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

We usually spend about $200- $500 on ads per month and can generate 2-3 bookings per month at an average of $1300. So I would say it’s about $100 CAC and that usually gets us referrals too.

How have you marketed the product and where are your customers originating from?

We market our service thru Facebook, Instagram, local vendors, and word of mouth

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

I say it takes 1-2 hrs per day to do the clerical work and prep time is about 4hr per event plus the actual event. You can easily hire VA for clerical stuff and a sales rep to close bookings. It’s possible to make this business run with 2 people plus paid services like movers, delivery, drivers, etc. Automation is very little since we deal in people and sales, but there is always room to improve.

What does someone need to do to continue operating the business in its current form?

Customer service skills, sales skills, design skills, reliable truck, and time management system

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

Weddings, Corporate events, Build a team and do more events per day, offer new services like DJ or Food

What has been the evolution of this asset since its launch?

our inventory is consistently changing so our event setups look good.

How does this business make money? What are the current revenue streams?

We currently make money from the following: Private picnic setups, group picnic setups, bridal showers, baby showers, birthdays, proposal setups, and some Micro Wedding setups

What marketing channels are most profitable for the business?

Instagram

How does the business currently acquire customers and what is your breakdown for marketing costs?

Facebook and Instagram ads about $200- $500 per month. I feel that if you invest more time in ads and website SEO you can generate more bookings but you need more staff.

How big is your current team? How many people does it take to run this business?

currently, there is 1 person (me) during the day-to-day items and 1 helper on event days

What’s the reason for selling your business on Flippa?

I am just my 2nd baby and I need to focus more time on them since we don’t have help.