Featured Listing: Ecommerce Business in the Sport & Lifestyle Niche

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

25-year sporting goods industry veteran. Vermonter enjoys an active lifestyle, skiing, snowboarding, cycling, and outdoor adventure. After working in the sporting goods industry for a few different companies I wanted to pursue my own adventures & Action Sport Optics was born.

As an eCommerce business, where are your products made?

Mostly overseas, location varies by supplier.

How have you marketed the product and where are your customers originating from?

We sell to customers all over the world via social media, google search, PPC, 3rd party platforms, organic search, and digital marketing initiatives.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Yes, owner-operated. This is a full-time job and some aspects of the multi-channel selling platform are automated. We have & do have part-time help when needed & do contract out some development work. As operated we are in a 3rd party warehouse that does do some of the warehouse operations.

What does someone need to do to continue operating the business in its current form?

Ecommerce experience & sporting goods experience would be very helpful. Please see the detailed ” About ” Section in our business listing that contains detailed information about the business.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

See the ” About Section ” in the business listing for a detailed outline. Some of the key and big opportunity is increased inventory, increased SKU counts, increased category, increased digital marketing, and additional 3rd party & marketing initiatives. The development of a private label product program is also a key opportunity.

What has been the evolution of this asset since its launch?

I have grown this business from a very small collection of products to over 2000 SKUs from industry-leading brands.

How does this business make money? What are the current revenue streams?

We sell products online via our website & 3rd party platforms to customers all over the world. We have all the major payment options including Amazon Pay, all major credit cards & Paypal.

What marketing channels are most profitable for the business?

Website

How big is your current team? How many people does it take to run this business?

The owner-operated and the core of the business is the owner. As it grows further from this point it will need more manpower. We do contract out some work on a part-time basis and we use a 3rd party warehouse that handles some warehouse operations.

What’s the reason for selling your business on Flippa?

Ready for new challenges and want to get the business into the hands of someone who has the resources to invest into the business. There is significant & large upside potential.