Featured Listing: Bootstrapped Lead Generation & Call Center Business

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I am a mechanical engineer turned internet marketer. Doing this for the last 7 years.

As an eCommerce business, where are your products made?

Please refer to our listing to know the full list of all verticals we deal in.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

We have B2B relationships and for each client, we do great business depending on the vertical. Our CAC for lead gen is in the range of $0.40 – $0.55 per lead.

How have you marketed the product and where are your customers originating from?

We are buying mid path traffic placement traffic to our coreg path.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Yes, it’s owner-operated. However, with the right team owner can spend 1-2 daily to run the business.

What does someone need to do to continue operating the business in its current form?

He needs to connect his existing sales staff to manage business development in various verticals.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

We have supply available – the new buyer needs to connect his sales staff to this business to keep this scaling.

What has been the evolution of this asset since its launch?

We have cracked the code of integrating the call centre with our own and operated coreg path. With the right combination and sales support, this business can scale in no time.

How does this business make money? What are the current revenue streams?

The business makes money from leads sales, call transfers, and CPA, CPC, and CPL offers.

What marketing channels are most profitable for the business?

Mid path placements.

How does the business currently acquire customers and what is your breakdown for marketing costs?

We acquire customers using mid path placements.

How big is your current team? How many people does it take to run this business?

I am currently managing it on my own at this moment. Ideally, one full-time resource shall be able to handle this alone as an operational staff with addition on buyer time for daily 1-2 hours.

What’s the reason for selling your business on Flippa?

We have other ongoing projects that are taking up most of our attention and time. We are selling because we are staff intensive and want to focus on those projects. This is our 2 years startup and we want to hand this over to someone who wants to get into the lead gen and call centre business.