About the business
Tell us a little about yourself. What’s your background? How did you start the business?
I’ve been building and buying websites for the last 10 years. My background is mainly in SEO and digital marketing, but I love to play the guitar too!
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
Yes, it’s owner-operated, and I don’t spend any time running it.
What does someone need to do to continue operating the business in its current form?
Not much to operate – it’s pretty much passive. Though if someone wanted to grow it I’d suggest updating existing content and publishing some new content.
Growing the business
Can you list a few opportunities for a potential new owner to continue growing the business?
- Add CTAs and Comparison tables for affiliate programs (e.g. Guitar Tricks)
- Apply for Guitar Center and switch out links (higher commissions than Amazon)
- Publish new content and update old content – no content has been added last year
- Add buying guides for products
- Build email list + promote affiliate programs
What has been the evolution of this asset since its launch?
The website was founded 4 years ago, I purchased it 9 months ago. I haven’t done much to it other than switching ad networks and adding a CMS (Content Management System) to make it easier to update the posts.
How does this business make money? What are the current revenue streams?
The business has multiple revenue streams including, display advertisements (Mediavine), Amazon Associate Program, and Fender’s affiliate program.
What marketing channels are most profitable for the business?
Organic Search (Google).
How big is your current team? How many people does it take to run this business?
This business does not have a team – it can be run from anywhere by one person.
What’s the reason for selling your business on Flippa?
I need the capital to invest in new projects.
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