About the business
Tell us a little about yourself. What’s your background? How did you start the business?
I’ve been in e-commerce for 5 years now. Learned a lot, had multiple different stores in different niches and markets. EU, Australia, US. The company is the sum of all the good things that I’ve learned along the way in 1 shop.
As an eCommerce business, where are your products made?
Products are made in Asia.
What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
CLV = around $150 – $250. CAC = $10 to $15
How have you marketed the product and where are your customers originating from?
Google shopping + SEO
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
Owner-operated 100%. Around 20hrs a week.
What does someone need to do to continue operating the business in its current form?
Minor working capital and knowledge of marketing.
Growing the business
Can you list a few opportunities for a potential new owner to continue growing the business?
Expansion of more SKUs – taking the marketing game to another level.
What has been the evolution of this asset since its launch?
High growth in sales continues as we are entering a very good period in the season.
How does this business make money? What are the current revenue streams?
100% Ecommerce.
What marketing channels are most profitable for the business?
Google.
How does the business currently acquire customers and what is your breakdown for marketing costs?
Around 7-10% of marketing costs.
How big is your current team? How many people does it take to run this business?
1 person.
What’s the reason for selling your business on Flippa?
Pursuing other branches.
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