Featured Listing: Spirituality and Astrology Website

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I have a bachelor’s degree in Electronic Engineering from the University of Tirana. I am a Marketing Entrepreneur with a specialization in SEO. I’ve been working online for more than 12 years. Spiritualify started as a social network for spiritual people and enthusiasts of astrology, then it gradually converted to a blog. Currently is mainly a blog and news site for astrological events but also a social networking app for android users. I started Spirituality 4 years ago and I’ve been working hard on it since then myself.

As an eCommerce business, where are your products made?

The products are digital with master resell rights.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

It is owner operated. It takes about 3 hours/day to run the business. Everything else is automated.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

1. Focus more on SEO. Do some keyword research and with a strong domain like this one you will probably hit the high spots on SERP.
2. Start using the emailing list more to sell products and drive traffic
3. Creating more videos for YouTube
4. Sell ads directly to increase revenue
5. Find similar FB pages to cross-promote
6. Sell guest posts
7. Promote affiliate products from Clickbank or MindBodyGreen
8. Create a physical product to sell. (I have it ready for you!)
9. Bonus opportunity: The Spiritual Social Network App, it has great opportunities for growth and even for making you a millionaire.

What has been the evolution of this asset since its launch?

It has been growing ever since. A YouTube channel was added to it, next to an e-commerce store that sells digital products.

How does this business make money? What are the current revenue streams?

The primary source of income is Mediavine ads, with secondary sources being digital products, YouTube (AdSense), and AdMob.

The average monthly income in the last 6 months has been as follows:

Mediavine display ads – $2,057.63
Digital products – $120.01
Admob – $8.08
YouTube (AdSense) – $153.60
As you can see this business makes most of its profits from selling advertising space to Mediavine. The average earning per month during the last year has been around $2,100. You can check proof of earnings from Mediavine attached below.

You probably have noticed that there is a significant decrease in earnings in the last month(January). This is because (as many of you might know) January is the lowest-paid month of the lowest-paid quarter of the year in terms of advertising. You can check this article: Best Days of the Year by Mediavine to learn more.

Another important income stream for Spiritualify is its growing (+400 Subscribers/month) YouTube channel. Currently, it is making an average of $140 per month completely passive. Proof of earnings is attached below.

We also sell digital products(e-books and courses) on a Shopify build e-commerce site. This contributes an average of $150-$200/per month of earnings to the business.

A very untapped income stream for this business is the mobile app Spiritualify. It is a social network app for the spirituality and astrology niche. Currently is making just $9/month only by AdMob.

What marketing channels are most profitable for the business?

Facebook Page and Facebook Group. Social in general. Untapped is SEO.

How does the business currently acquire customers and what is your breakdown for marketing costs?

Social. 0 costs.

How big is your current team? How many people does it take to run this business?

1.

What’s the reason for selling your business on Flippa?

Moving on. Want to try a different niche.