Featured Listing: eCommerce business in the massage gun industry

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

My name is Robert Manders and I have a background in Economics and Entrepreneurship from Florida State University. I have always been interested in numbers and trade. I worked in politics from 2016-to 2019 and decided midway through 2019 that I was ready to step away, go back to school, with the intention of creating my own business once the necessary capital was available.

As an eCommerce business, where are your products made?

China.

How have you marketed the product and where are your customers originating from?

I have marketed my product on Facebook, Instagram, Amazon, TikTok, Sezzle Marketplace, Cold Calling, Cold E-mailing, Word of Mouth, Sponsorships, Affiliations, etc. The list goes on.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

The asset is owner operated. I have experimented with different versions of the business models over the year Rumble Gun has been around. It began as a dropshipping business, with no held inventory. It shifted into a private labelled product with a trademarked name. In about March of 2021, I began buying inventory in bulk to have shipped from a fulfilment centre. This is known as the Third Party Logistics model. And finally, at this current date, I am buying Rumble Guns in bulk and fulfilling orders at my house. All this said I am the only person to run the business. The majority of our traffic and sales are organic at this stage. So depending on sales/customer service e-mails, it’ll take no more than an hour of actual work per day.

What does someone need to do to continue operating the business in its current form?

All someone needs to do to operate the business in its current form is buy more inventory when inventory becomes low, fulfil/ship orders when they come in, and deal with customers as needed.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

A potential new owner would already have the benefit of the $1000’s of dollars spent in marketing and advertising to establish a basic level of brand recognition. To continue growing, I would suggest finding a cost-effective avenue of marketing that does not eliminate the healthy profit margin.

How does this business make money? What are the current revenue streams?

This business makes money by selling the main product, which is the Rumble gun.

What marketing channels are most profitable for the business?

Sezzle Marketplace is the most profitable.

How big is your current team? How many people does it take to run this business?

One person.

What’s the reason for selling your business on Flippa?

I’m not entirely convinced that I should sell this business but am curious to know what the market would pay for it. I’m in a win/win scenario. If I sell it, I have additional capital to use toward another business I run. If I keep it, I have a constant flow of profit with minimal effort.