Featured Listing: CONFIDENTIAL

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I’m a mum of three kids and a project manager by trade. I started the blog as a way to learn WordPress when I was on Mat-leave with my youngest child.

How have you marketed the product and where are your customers originating from?

Many of my customers are from Pinterest. My profile that is included in the sale has over 10.4k followers. All organic traffic.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

The site is just me and a VA I use to create content. As everything is organic traffic, it’s very hands-off. The site is being sold with 60 printables/posts ready to be published.

What does someone need to do to continue operating the business in its current form?

The site runs day to day without any input. Just publish new content as it’s created.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

The site could use a good audit and clean up as I have not had the time to do this. I have turned off the email wall for the freebie library, this could be turned on to increase the mailing list. There is also a great opportunity to monetize items in the freebie library.

What has been the evolution of this asset since its launch?

It started as a passion project and has just grown. I have no experience in SEO or blogs, so someone with some know-how could definitely improve the site easily.

How does this business make money? What are the current revenue streams?

Advertising via mediavine and Etsy affiliate sales.

What marketing channels are most profitable for the business?

Pinterest.

How does the business currently acquire customers and what is your breakdown for marketing costs?

None – Pinterest and Google.

How big is your current team? How many people does it take to run this business?

It’s just me and a VA I use for content when I need some help.

What’s the reason for selling your business on Flippa?

I have a young family and fulltime job. I don’t have time for a side project.