Why Smart People Invest in Digital Real Estate

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Happy Earth Day, Big Blue Marble!

Photo courtesy: Cheryl

I overheard this interesting conversation at the Flippa HQ the other day.

“I’ve already parked my kid’s domain name. It’s all set.”

“Great. You can give it to him when he’s 21. It’ll be worth more than a car!”

OK, maybe not, but you have to forgive us. We can’t help but to obsess over websites, domains, and apps here at Flippa. It’s just so much fun.

The future is digital. The future is now. And digital real estate is serious business. It gives companies and individuals the chance to build a platform, get heard, and above all, make money online.

Do you have your own piece of land? Here’s why it’s the best investment you can make for 2014.

1. Become Your Own Landlord

My grandmother always used to say that it’s better to own a house than to rent it.

In fact, there’s a lot of “renting” going on online. Just think about Facebook, Twitter and LinkedIn. You provide them with your private details and they give you a “free” space to interact with your friends, followers, and colleagues.

Why not spend more time and energy on your own property?

Bottom line: It’s not a good idea to build your entire business on someone else’s land.

Copyblogger calls this practice digital sharecropping, and it works in a similar fashion to the the feudal system, where the landlords reap the rewards, and the peasants do all the work.

We don’t know which empires will stand strong in the future. Facebook, Twitter and LinkedIn change their terms and conditions on a regular basis, and as tenants, we don’t know what they have in store for us.

Empires rise and fall, and that is true for the online world as well. Remember what happened to Squidoo and MySpace? These places are still active, but they’re not nearly as powerful as they once used to be.

So, why not buy your own digital land and start creating your online assets right now?

We’ve seen it happen again and again here on Flippa. Smart, motivated people invest in websites, domains, and apps. They see an opportunity to make better use of the land, which the previous owner had missed, or didn’t have the time to do something about.

Jon Yau, the buyer of StockPhoto.com, is a great example of someone who not only sees the value in digital real estate, but is also determined to make his new land work for him and his business goals. Heck, he even convinced his wife it was worth the $250,000 investment.

Digital properties are here to stay. Are you missing out?

2. Choose Your Own Lifestyle

Yes, a full-blown website requires maintenance, but it’s not as much physical labor as looking after a block of land and a house. You decide how far you want to take your website, domain or app. How much you want to work on it.

You choose the what, where, and how. You choose your own lifestyle.

You can access your digital asset from anywhere in the world, as long as you have a decent internet connection. And this is what makes it so much easier and valuable to own digital properties.

Forget spending three hours in a car to get to your summer house – your digital assets travel with you. They don’t care if you’re in sunny Australia or snowy Sweden!

3. Make Money with Your Land

Of course, you can make money from your digital property. After all, that’s the dream. Whether you want to spend more time with your family or quit your day job, your digital properties can help you achieve that.

Obviously, it’s a lot of work, but it is doable. The sad truth is if you don’t own any digital property you’re not even in the game.

Owning your own land is the most efficient way to make money online because you reap the rewards. Whether it be through advertising, selling your own services and products or becoming an affiliate for someone else’s product, precious digital real estate can help you earn more money.

Over to You

A block of land is always a block of land. No matter how virtual it is, the land is still yours to use in any way you choose. The question is what you will use it for. To establish your latest startup? To grow your online portfolio? To give to your children on their 21st?

In the digital age, your websites, domains, and apps are your most valuable business asset. What’s stopping you from investing in digital real estate? And how do you plan to make your land more valuable in 2014? Please share your thoughts in the comments.

P.S. Become your own landlord today by buying your next website, domain, or app right here on Flippa.  


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  • http://www.facebook.com/khensel3 Karl Hensel

    I believe that consumers today do not have the fixationon .com as the oldtimers do. They will be dethrowned and all extentions will be considered equal

  • Older but Wiser

    Digital real estate is a huge call if you hope not to lose all your money.

    Land on Planet Earth is finite. Business ideas, sourced from the human imagination are infinite.

    Land is permanent. Business ideas regularly get wipeout in processes like Darwinian evolution and simply being ripped off.

    Land is protected by a state run system of land title. Business ideas have no such system of protected ownership; especially on the globalised internet in which national boundaries cease to exist.

    Most of the land that existed 50 years ago still has the same relative value today. Many of the blue chip businesses from 50 years ago have long since disappeared.

    Land is for wealth protection. Buy a business only if you have the confidence to surf the waves of change.

  • Max

    Older but wiser is 100% spot on. The only people who will consistently make money are those who profit from selling those dreams. Registrars and auction sites such as this one.

    Domain names are infinite. Granted good domain names are far rarer. But who thought facebook Google or twitter were good domains? Those companies made them good domains. Only LinkedIn is a good domain by itself.

    Btw the title is very condescending that it is stupid not to have it. I think it is stupid to pay the stupid high flippant fees. :)

  • http://petermeadit.com/ Peter Mead

    Certainly there is value in a website or a domain name with the right attributes. A premium aged domain name, is worth a lot for good reasons. Put a great income positive website on that premium domain, there is great value.

    These things do not fall down in the last shower, they take time and rely on quality and investments.

    Who would not want to own a premium money making website?

  • http://www.webmaisterpro.com/ Kaloyan Banev

    Can’t agree more with this statement. Absolutely true! I doubt that Internet will ever die. Internet is not only the new form of entertainment, but the best source of knowledge and excellent business environment.