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Episode 210

Forecasting Growth and Engineering Success with Simon Alex Bérubé

This week on The Exit: Simon Alex Bérubé, app entrepreneur, startup coach, and investor, shares the story of his transition from software engineering to founding a sleep improvement mobile app company that grew to 40 employees before being acquired by Teladoc after an eight-month exit process.

Simon emphasizes the importance of accurate and long-term forecasting, clean financials, organized documentation, and overall maintaining “a clean house” in preparing for an exit.

Regarding when to exit a business, Simon suggests that the best time to sell is during rapid growth with predictable forecasts.

Some lessons learned regarding growing a business include focusing on marketing alongside product development and trusting one’s intuition.

Currently, Simon is engaged in startup coaching, focusing on product, marketing, and data strategies, while exploring new ventures that align with his goal of positively impacting people’s lives.

For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit.

Personal Bio: 

Simon Alex Bérubé’s path began with founding Ipnos and creating Relax Melodies (later rebranded as BetterSleep), which he led as the CEO to a successful acquisition by Teladoc Health in 2021. He describes his post-acquisition experience at Teladoc, under BetterHelp’s sponsorship, as an invaluable part of his journey.

Starting from coding the first version of his app, Alex traversed the challenging landscape of entrepreneurship, evolving from a programmer to a successful startup leader, and is now dedicated to helping founders and businesses achieve their goals.

Website: https://www.simonalexberube.com/

LinkedIn: https://www.linkedin.com/in/saberube/

For a Free Flippa Business Valuation: https://flippa.com/exit

The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

YOUR HOST

Steve McGarry

An entrepreneur, content creator, and investor based in sunny Tampa, Florida. In 2015, while living in San Francisco, Steve sold his first fintech startup LendLayer to Max Levchin’s (founder of PayPal) consumer finance company Affirm.

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