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Episode 206

Blazing New Trails: April Pride’s Cannabis Industry Success Story

This week on The Exit: April Pride, a creative entrepreneur with multiple successful exits in the cannabis industry, shares her journey from interior design and branding to founding a cannabis accessories company, which she sold within three years for a 28X return.

She discusses the challenges of raising capital as a woman in the cannabis industry and her decision to exit early despite criticism. April highlights the importance of timing in exits, emphasizing the need to sell before burnout and to trust one’s intuition while considering market forecasts.

She explains how her company’s valuation was based on their email list’s value in the Canadian market, where opt-in regulations made consumer data crucial.

April is now working on SetSet, a platform providing education and integration tools for psychedelic experiences, aiming to make these resources more accessible and affordable.

For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit.

Personal Bio: 

April Pride is a Seattle-based serial creative entrepreneur whose work has been featured in Forbes, Vice, and The Guardian. She’s developed brands and products for 20 years. In 2015, April turned her visionary focus to cannabis with the launch of Van der Pop, a cannabis lifestyle brand acquired by the world’s largest cannabis company three years after launch.

As the CEO/Founder of SetSet, April created the world’s first clinician-approved consumer platform for safe, accessible psychedelic integration.

Visit getsetset.com to sign up for the waitlist to join the platform’s annual membership program or purchase its provider-created educational audio guides.  

Website: https://getsetset.com/

LinkedIn – https://www.linkedin.com/in/aprilpride/

For a Free Flippa Business Valuation: https://flippa.com/exit

The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

YOUR HOST

Steve McGarry

An entrepreneur, content creator, and investor based in sunny Tampa, Florida. In 2015, while living in San Francisco, Steve sold his first fintech startup LendLayer to Max Levchin’s (founder of PayPal) consumer finance company Affirm.

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