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Broker Program Agreement

1. Introduction

The Flippa Broker Partner Program (“Program”) enables qualified M&A advisors, business brokers, and intermediaries to leverage Flippa’s global buyer marketplace, AI-powered deal technology, and transaction infrastructure to market businesses, connect with qualified buyers, and successfully close transactions on behalf of their clients.

Broker Partners may list businesses they have independently sourced and contracted while continuing to represent their clients throughout the transaction process.

The Program is designed to:

  • Expand market exposure for broker-listed businesses through Flippa’s global buyer marketplace.
  • Provide brokers with technology, AI-powered tools, and transaction infrastructure.
  • Deliver qualified buyer introductions that increase transaction opportunities.
  • Create a transparent commercial model where brokers share revenue when Flippa delivers the buyer.
  • Create successful outcomes for brokers, sellers, buyers, and Flippa.

Participation in the Program is subject to the terms set out below.

2. Application and Eligibility

To participate in the Program, applicants must submit a Broker Partner Application through flippapartners.com.

Flippa reserves the right to accept or decline any individual or organization as a Broker Partner and may remove a Broker Partner from the Program if it determines that the Partner is unable to meet the ongoing requirements of the Program.

To remain eligible for Program benefits, Broker Partners must:

  • Remain in good standing with Flippa and meet Program performance standards.
  • Maintain accurate business information and keep listings updated with the most recent business information.
  • Comply with Flippa’s Terms of Service.
  • Conduct business professionally, ethically, and in accordance with applicable laws.
  • Maintain an active presence within the Program.

3. Term

This Agreement becomes effective upon acceptance into the Program and remains in effect until:

(a) modified or suspended by Flippa upon notice;

(b) terminated by either party upon thirty (30) days’ written notice; or

(c) immediately terminated by either party for material breach of this Agreement.

If this Agreement is terminated for any reason, participation in the Program and access to Program benefits will cease immediately.

Notwithstanding termination of this Agreement, Flippa’s Terms of Service will continue to govern use of the Flippa platform.

The sections titled “Applicability of Flippa’s Terms of Service,” “Relationship of Parties,” and “Indemnity” survive termination.

4. Partner Benefits

As a Flippa Broker Partner, you will receive access to technology, marketing, and transaction tools designed to help you win more listings, connect with qualified buyers, and close transactions more efficiently, including:

  • Unlimited Premium Listings with all listing fees waived.
  • Premium Sponsored Listing placement to maximize buyer visibility.
  • BrokerAI Suite, including AI-powered tools to streamline listing creation, buyer qualification, buyer engagement, and deal management.
  • AI Buyer Matching across Flippa’s global buyer marketplace.
  • Weekly buyer engagement insights and performance reporting.
  • Exclusive access to Flippa Deal Room for secure buyer communication and negotiations.
  • Letter of Intent (LOI) and Asset Purchase Agreement (APA) builders.
  • Broker Badge recognition to build credibility and trust with buyers and sellers.
  • Buyer Protect and Seller Protect insurance solutions.
  • Integrated Flippa Pay and escrow services.
  • Reduced success fees.
  • Integrations with Google Analytics, Google Search Console, Stripe, QuickBooks, and other leading business platforms.
  • Dedicated Partner Success support.
  • Ongoing access to new platform features and product enhancements.

Flippa may modify, add, or discontinue Program benefits at its discretion.

5. Broker Partner Responsibilities

To participate in and remain in good standing in the Program, Broker Partners must:

  1. Comply with Flippa’s Terms of Service and applicable laws and regulations.
  2. Add at least one eligible listing to Flippa within 30 days of acceptance.
  3. Provide complete, accurate, and current information for all listings and promptly update financial and business information when circumstances change.
  4. Represent clients professionally and act in good faith throughout the sale process.
  5. Respond promptly and professionally to buyer inquiries and requests.
  6. Use reasonable efforts to facilitate transactions and provide buyers with accurate information.
  7. Ensure sellers understand the applicable commercial terms, including Flippa’s fees and transaction requirements.
  8. Keep confidential Flippa information confidential and only disclose it where appropriate and legally permitted.
  9. Follow the communication and transaction requirements in Section 9.

Flippa reserves the right to suspend or terminate participation in the Program where these requirements are not met.

6. Commercial Partnership Model

6.1 Client Listings

Broker Partners may list businesses they have independently sourced and contracted on behalf of their clients.

Broker Partners retain ownership of their client relationships throughout the engagement and continue to represent their clients during the transaction process.

Flippa reserves the right to approve or decline any listing in accordance with its listing policies.

6.2 Listing Fees

All listing fees are waived for eligible Broker Partners. Active Broker Partners receive unlimited Premium Listings at no additional cost while participating in the Program and remaining in good standing.

6.3 Success Fees

Flippa-Sourced Buyers

A “Flippa-Sourced Buyer” means a buyer introduced through Flippa’s marketplace, AI Buyer Matching, BrokerAI, buyer network, outbound buyer outreach, partner channels, or another Flippa-generated acquisition source.

Where a Flippa-Sourced Buyer completes a transaction with a Broker Partner’s seller:

  • The Broker Partner will pay Flippa 50% of Flippa’s published Success Fee, subject to a 2% minimum Success Fee payable to Flippa.
  • For transactions exceeding USD $1 million where the Broker Partner has negotiated a reduced commission with the seller, Flippa and the Broker Partner may agree to an alternative commercial arrangement. Unless otherwise agreed, Flippa will typically receive 25% of the Broker Partner’s negotiated commission, subject to a 2% minimum payable to Flippa.

7. Referral Fees

7.1 Broker-Referred Sellers

Where a Broker refers a seller directly to Flippa for Flippa to manage the listing and sale, and the seller subsequently completes a successful transaction on the platform, Flippa will pay the Broker a referral commission equal to 20% of Flippa’s earned Success Fee.

7.2 Flippa-Referred Sellers

Where Flippa refers a seller to a Broker Partner and the Broker Partner had not previously independently contracted with that seller, the Broker Partner will pay Flippa 50% of the negotiated brokerage commission.

8. Settlement

Unless otherwise agreed in writing, Success Fees become payable only upon successful completion of the transaction and release of funds by the escrow provider.

Any commissions payable by Flippa to the Broker will be remitted within seven (7) business days following settlement.

9. Buyer Communication and Platform Requirements

Broker Partners must conduct all buyer discussions regarding Flippa-listed businesses through Flippa’s platform and may not request or collect buyer contact information for the purpose of moving discussions off-platform.

Transactions involving buyers introduced through Flippa must be completed through Flippa unless Flippa has expressly approved an exception in writing. Broker Partners may not circumvent Flippa’s platform, buyer network, or applicable fees.

Violation of these requirements may result in suspension or termination from the Program.

10. Performance Standards and Quarterly Review

Broker Partner performance will be reviewed quarterly. To remain in the Program, Partners must maintain a minimum 15% conversion rate of eligible listings to completed sales, as measured by Flippa.

For purposes of this requirement, “eligible listings” are listings that meet Flippa’s eligibility criteria. 

Flippa may consider listing age, listing quality, buyer engagement, transaction activity, and compliance with Program requirements when evaluating performance.

If a Partner fails to meet Program standards, Flippa may require a performance improvement plan, restrict or suspend new listings or Program benefits, or terminate participation. Flippa may take immediate action for material breaches, including circumvention, fraud, or misconduct.

11. Non-Exclusivity

Participation in the Program is non-exclusive.

Broker Partners are free to market and advertise their clients’ businesses through additional channels and marketplaces. Nothing in this Agreement requires a Broker Partner or their client to exclusively list with Flippa.

12. Solicitation and Circumvention

Broker Partners may not solicit registered Flippa buyers or sellers for purposes outside the Program.

 

For the purposes of clarity solicitation and circumvention is as follows
– Actively asking Flippa Buyers to join your newsletter or sign up to the Broker’s site
– Collecting email addresses for the purposes of direct email marketing to Flippa’s buyer base
– Collecting phone numbers and the setting up of WhatsApp or similar groups to bring listings to privately.

This includes collecting buyer information for external use or encouraging sellers to remove listings from Flippa unless continuing to represent that seller through the Flippa platform as part of the Broker Partner Program.

Any unauthorized solicitation or circumvention may result in immediate termination from the Program.

13. Applicability of Flippa’s Terms of Service

This Agreement supplements, and should be read together with, Flippa’s Terms of Service, which are incorporated by reference.

In the event of any inconsistency, the terms of this Agreement will govern solely with respect to participation in the Broker Partner Program.

14. Relationship of Parties

Nothing contained in this Agreement creates a partnership, joint venture, agency, employment relationship, or fiduciary relationship between Flippa and the Broker.

Neither party has authority to bind or act on behalf of the other except as expressly provided in this Agreement.

15. Indemnity

The Broker agrees to indemnify and hold harmless Flippa against all claims, liabilities, damages, losses, costs, and expenses arising from:

(a) the Broker’s acts, omissions, or provision of professional services; or

(b) any breach of this Agreement.