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In this episode of The Exit: Lisa Jones, founder and CEO of Shecom, shares her raw and powerful journey from frustrated corporate employee to seasoned entrepreneur with three exits—and a $50 million goal in sight.
After being fired just shy of her probation period, Lisa launched her first business and never looked back. She reveals the hard lessons from early ventures, emphasizing the need for systemization, profitability, and eliminating key-person risk. Now building her “golden ticket” company, Shecom, Lisa leads with vulnerability, kindness, and mission-driven culture, rallying her all-female team around a shared vision.
She stresses the power of community, first-party data, and recurring revenue in scaling a sustainable DTC brand. With painful missteps—like nearly going broke on a Bali holiday—behind her, Lisa urges founders, especially women, to get financially literate and think bigger, sooner. Her motto? “Fortune favors the brave.” And she’s boldly proving it.
Personal &/or Company Bio:
Lisa Jones is a passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands. Lisa is most famous for co-founding Ecoriginals, the world’s greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is now busy building SHE-com, a global empire for women with e-commerce brands with a community of over 40,000 with a team of 45.
Lisa on LinkedIn: https://www.linkedin.com/in/lisa-jones-shecom/
Website: https://shecom.co/
