Own Your
Future 2021
Growth Edition
Free Admission • Virtual Event • October 27 • 8 am Pacific Time
‘The Conference of the Year! Calling all Creators, Makers and Online Business Owners’
FRED SCHEBESTA
No Rules: the Number One Principle to Going Live in 2021.
MIKE FINGER
From Dreams to Dollars.
SARAH OUELLETTE & GEORGIA SMALLWOOD
Women Founders and the VC Landscape
DAVID SHAPIRO
Making Waves – Growth through Culture
LARA MORGAN
The Bounce Back – Owning Your Future after Bad Times
ANNA ROSE
Scaling Smart – Top Actions Entrepreneurs Must Do after Growth Funding
DON HENIG
Save $ZERO and Still Retire a Multi-Millionaire
DIANA RICHARDSON
Supercharging SEO Performance with Defined Audience Personas
RAMON RAY
Growing Your Solo Empire
Richard Patey & Morgan Linton
Are NFTs a Fad or Only The Beginning?
Meet the Speakers
No sales pitches, no suits or ties, Own Your Future Growth Edition brings together top shelf online business leaders, investors and entrepreneurs who are slaying it by buying, growing and successfully exiting their digital businesses.

Ramon Ray
Author of The Celebrity CEO and unapologetically not boring.
See Speaker Profile

David Shapiro
Senior Vice President at Thrasio – the world’s largest acquirer of Amazon brands! See Speaker Profile

Sarah Ouellette
Founder of Kindora and the first female-founded Irish business in Techstars London. See Speaker Profile

Diana Richardson
Search and Social expert. Diana Richardson is the best of the best when it comes to SEO Strategy and goal setting. See Speaker Profile

Mike Finger
“Does it really need to be that complicated?” After four successful exits, Mike Finger focused on that question. See Speaker Profile

Don Henig
Funding Amazon Sellers with zero interest, no required payments and no loss of ownership!
See Speaker Profile

Richard Patey
I’m far down the NFT rabbit hole. From buying websites to investing in web3 communities. See Speaker Profile

Morgan Linton
NFT enthusiast, Founder of Bold Metrics, long-time domain investor.
See Speaker Profile

Fred Schebesta
Author Go Live – #1 Best Seller on Amazon.com. Founder at Finder.com.au – helping millions of people save money.
See Speaker Profile

Georgie Smallwood
Founder of Auxilia- a network for women entrepreneurs. See Speaker Profile

Anna Rose
Seller Success Manager at Yardline with experience launching and growing brands on Amazon and Walmart.
See Speaker Profile

Lara Morgan
British entrepreneur who at the age of 23 founded her first business, quickly grew it and then sold the majority share for £20million. See Speaker Profile
Agenda
Start: 8:00 AM PDT – 11:00 AM EDT – 4:00 PM BST
8:00 AM PACIFIC TIME
Blake Hutchison & Christina Tunnah
Opening
8:15 AM PACIFIC TIME
Fred Schebesta
No Rules: the Number One Principle to Going Live in 2021.
As a startup, there is only one rule: there are no rules. But there are principles. Fred shares a raw and insightful perspective on building Finder, a half a billion-dollar global business with no funding, and inspires you to “Go Live!” with his number one principle: grow outside of your comfort zone. Fred wrote about this in his new book, Amazon Number 1 Best Seller, “Go Live! 10 Principles to Launch a Global Empire”
8:45 AM PACIFIC TIME
Mike Finger
From Dreams to Dollars.
A Simple Approach to Creating Sell-A-Business Success. We’re surrounded by fantastic unicorn stories, but what should owners be doing if they want to sell their small business someday in the real world? Leave the fantasy and complexity behind and focus on three simple questions to turn your small business exit dreams into real dollars.
9:15 AM PACIFIC TIME
Sarah Ouellette and Georgie Smallwood
Women Founders and the VC Landscape.
Funders and investors are increasingly seeking out women-founded and led start-ups. With data as back up, there is strength in diversifying portfolios by investing in female leaders and gender-diverse management teams. But for women founders or women-led startups, there are headwinds and challenges in finding the right investors. Sarah and Georgie Smallwood, an angel investor who only invests in female-founded companies, have an open discussion on why this is her winning strategy as a funder. While this session focuses on women founders and funders, all entrepreneurs will learn how to leverage the best funding networks and the right early stage investors during a capital raise.
9:45 AM PACIFIC TIME
Break
10:00 AM PACIFIC TIME
David Shapiro
Making Waves. Growth through Culture.
Think that acquiring several businesses and leveling up is just for the aggregator dragons? Think again. Thrasio will share corporate development strategies and approaches that even smaller entrepreneurs looking to step up to the next level can apply.
10:25 AM PACIFIC TIME
Lara Morgan
The Bounce Back. Owning Your Future after Bad Times.
Lara is no stranger to the setbacks faced by entrepreneurs at any point on the journey. She has, over the years, had several incidents and events that impacted her businesses, such as the SARS and Foot and Mouth impacts in the UK, and of course 9/11 globally. Despite those headwinds, Lara made the hard calls needed to take her businesses forward. This session impresses on the importance of swift but measured decision making that not only maintains cash flow and companies afloat even in the worst of circumstances, but stages them for growth with an even greater bounce back.
10:50 AM PACIFIC TIME
Anna Rose
Scaling Smart – Top Actions Entrepreneurs Must Do after Growth Funding.
Growth funding isn’t the finish line for entrepreneurs looking to scale; it’s the beginning. With years of combined experience under her belt, Anna shares the top activities and best practices for sellers when determining how to use funding to scale. From operational efficiencies to the best practices that expedite growth and increase profits, you will learn the strategies that will allow you to multiply your success.
11:15 AM PACIFIC TIME
Don Henig
Save $ZERO and Still Retire a Multi-Millionaire.
Don’t save your hard-earned taxed dollars for a rainy day or retirement. Make it work for you now and invest in yourself by owning a business and then another business. Climbing up company ladders or looking for a new job will fall short of the rosy and comfortable retirement you deserve. Already a business owner and thinking about cashing out for a million now? Don’t do it; you’re leaving money on the table. Don will tell you the why’s and how’s of saving nothing today but exiting with abundance. In this session you will learn:
* Why it’s smarter and safer to run your own business
* Why you should sell, but not now
* How to be your own roll-up – why can’t you be the next aggregator?
* Let’s have fun building huge wealth and then help many people do the same!
11:40 AM PACIFIC TIME
Diana Richardson
Supercharging SEO Performance with Defined Audience Personas.
SEO Content Tips for 2021 and Beyond. This session is all about sharpening your SEO content creation that boosts your site’s search results and resonates with your audience. Online business owners at any stage of their website or content plan will understand their many different audience segments. By taking a fresh, new look at audience personas, you will learn how to speak to your targeted audience through personalized content. You will experience actionable tips in order for your content to earn it’s keep with SEO results. Diana shares SEO content takeaways and will answer the audience’s SEO questions, so come prepared through hyper-targeted content. Site owners will quickly have their content earn its keep with solid SEO results. Diana shares SEO content takeaways and will answer attendee SEO questions, so come prepared!
12:05 PM PACIFIC TIME
Ramon Ray
Growing Your Solo Empire.
From Radio Shack shortwave radio kits to serial entrepreneur, Ramon Ray shares the entrepreneurial playbook that girds his approach to running businesses. From starting four tech businesses, exiting two and how he stays on top and fresh with his current two, Ramon will talk about the power of networking, how to scale for small teams, and why failure is a gift for entrepreneurs.
12:30 PM PACIFIC TIME
Richard Patey & Morgan Linton (Panel Discussion)
NFTs: Fad or Only The Beginning?
Description: NFTs came roaring into view with investors, collectors and the media frothing to have a piece of this heady new digital asset. Are they the digital pet rock or do they have far reaching utility and permanence in society and business? In this panel, Flippa CEO, Blake Hutchison, hosts a candid and frank discussion with Richard Patey and Morgan Linton who debate the questions and make a few calls on the future of NFTs.
1:00 PM PACIFIC TIME
Closer
Own Your
Future 2021
Growth Edition
Free Admission • Virtual Event • October 27 • 8 am Pacific Time

Ramon Ray is an in-demand expert on small business success. Ramon has started four companies and sold two of them and is a four-time author. He’s latest book is “Celebrity CEO”, all about personal branding and he’s a global keynote speaker, event host and emcee, entrepreneur, and best-selling author. Ramon inspires and educates thousands of business owners a year and works with leading brands to help them reach small businesses.
He’s the founder of SmartHustle.com, Entrepreneur.com Contributor, Host on Breakfast with Champions, and Entrepreneur in Residence at Oracle NetSuite.
Get to know Ramon better at http://www.ramonray.com.

David Shapiro is a proven business leader with over 20 years of broad-based experience driving cash flow and enterprise value creation for publicly traded and privately-held media, internet, and technology companies. He is currently the Senior Vice President of Corporate Development at Thrasio, consumer goods company reimagining omnichannel commerce and consumer products. With the experience of evaluating more than 6,000 Amazon companies, acquiring over 200 top-rated brands, and managing the scale of tens of thousands of products, Thrasio is the largest acquirer of Amazon FBA brands.
Most recently, David was the Chief Operating Officer of Propel Media, a digital media and marketing technology company. David also sits on the Board of Directors for Northern Star Investment Corp. II which has announced a $4.7B business combination with Apex Clearing, is an active angel investor, serves as a mentor for Techstars Accelerator, and is an advisor to Explore.org, a leading non-profit multi-media organization. David obtained his bachelor’s degree from Brandeis University, a master’s degree from the Eagleton Institute of Politics, and a juris doctorate from Harvard Law School.

Originally from Canada now living in Ireland after 20 years between Australia, Hong Kong and the US, Sarah Ouillette is the co-founder of Kindora, Europe’s platform for premium resale and overstock children’s goods.
Techstars London 2021 cohort and Irish Start-up of the Year 2021. Sarah’s prior experience includes CNN, Lonely Planet and Tatler, with several tech start-up experiences in between.

Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for over 14 years. Working with businesses of all shapes and sizes, her logistical, rolodex of a brain is ready to customize a strategy, put a plan in place and start rockin’ and rollin’. She takes a lot of pride in her extensive digital marketing background which, combined with her theatrical background, makes Diana a terrific educator in the industry. Before working with Semrush, Diana headed up the entire Search Engine Marketing team for a large company, then transitioned to serving as Digital Marketing Director for a boutique marketing agency. A Virginia native, she’s now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape, as well as her other favorite topics: wine, movies and TV.

“Does it really need to be that complicated?” After four successful exits, Mike Finger focused on that question. The answer? “No, it doesn’t.” Over the last 25 years, Mike has built, bought, and sold multiple small businesses. Now he helps small business owners find a simple path to sell-a-business success.
Contact:
LinkedIn: linkedin.com/in/mike-finger
Website: exitoasis.com

Don Henig was born in Brooklyn, NY and started quenching his entrepreneurial thirst at the ripe age of 12. Don has built successful companies in various industries from finance, publishing, mortgage, real estate, entertainment and now he has developed a unique way to provide capital to Amazon Sellers to grow their businesses. It’s so unique, he reversed the risk for the Seller and does not require any interest or monthly payments and no loss of ownership for the Seller. AccrueMe has $100,000,000 to provide to Amazon Sellers to grow. It seems that every economic downturn creates new models never before seen and AccrueMe is definitely one of those!

Lana Li founded Idea Glue in late 2016 with a goal to bring digitally savvy marketing and beautiful branding to consumer products. From varied industries – ranging from business software to food blogging – Idea Glue started on the principle that brands should combine the best ideas from different worlds for a recipe that’s greater than the sum of its parts. Since its inception, Lana has built an international team and network of suppliers that design, manufacture, and distribute their products across the globe.
Prior to Idea Glue, Lana was in charge of growth and creative for an eCommerce analytics and Sauced Media, a digital agency that designed web, mobile, and retail experiences for companies like Puma, Blue Apron, Bose, and Lowes. Lana graduated from Harvard College with a BA in Social Anthropology and a minor in Computer Science.

Richard Patey has moved from investing in websites to investing in web3 communities. He is a contributor to Forefront.Market (a social token aggregator), a member of Bankless DAO, and has gone far down the NFT rabbit hole. He sees the trend for web2 businesses to become web3 communities, creating their own governance token and NFTs for access and voting within decentralized autonomous organizations.

Bay Area native and Co-founder at Bold Metrics, Morgan leverages the power of AI to help some of the world’s largest brands unlock the power of body data. Previously early at Sonos. Angel Investor – GrideWise, Self Inc, MetaSaaS (acquired by Flexera), Sandbox Commerce, and more. Morgan believes that AR/VR will change our world and get rid of today’s dependency on screens. In a parallel universe, Morgan’s blog has become one of the most-read blogs in the domain name space and a popular destination in the startup and venture capital world.

Fred Schebesta is an Australian-born entrepreneur and early stage investor, founder of global fintech Finder, now worth over half a billion dollars. As an author, blogger, award-winning digital marketer, media commentator, mentor and active member of the startup community, Fred Schebesta is one of Australians most respected entrepreneurs.
With 22 years experience in building businesses, Fred recently released a Number 1 Amazon Best Selling book, “Go Live! 10 Principles to Launch a Global Empire”.
He builds teams of incredible people and creates cool ventures, disrupting stale ideas, enabling change and empowering people to live better lives. He’s started a club of Disrupters and High achievers and wants to help others live their best life and build their ideas. As per usual Fred will bring fresh ideas and take us on a journey. It’s gonna be a little out there, and a lot of fun.

Georgie Smallwood is Chief Product Officer at Tier Mobility. In over 130 Cities Tier is Europe’s leading shared micro-mobility provider determined to Change Mobility for Good through sustainable urban transport. She was formerly the CPO of N26, in charge of defining, leading and implementing the company’s global product strategy as they grew from 800k-6 million users. In her spare time, Georgie is the Founder of Auxilia- a network for women entrepreneurs with the mission of increasing the diversity of VC funding across the globe. A passionate Founder, Board Advisor and Investor Georgie has led large teams at fast-growing companies mastering the challenges of scaling global businesses with a focus on communication and respect – she enjoys sharing her experiences with the next generation of women leaders.

Anna Rose, a lead Seller Success Manager at Yardline, brings to the table years’–worth of small business and D2C eCommerce insights, having been an integral part of growing her family’s successful beauty brand. Besides being a well-established seller herself, she also touts years of agency experience launching, managing, and growing brands on Amazon and Walmart.

Lara Morgan is a British entrepreneur with a track record of delivering exceptional accelerated growth. Her investment strategy in wellbeing products primarily is pinned to improving life’s journey.
Lara founded her first business, Pacific Direct, in 1991 at the age of just 23. Having arrived in the UK from Hong Kong with little or no hotel experience, Lara quickly grew Pacific Direct into a specialist global supplier and manufacturer of luxury high end brands licensed for five-star hotels. Since selling a majority share for £20million in 2008, Lara has been investing in British brands such as Scentered.com, Wellbeing Ritual, Gate8 luggage and Global Amenities Direct, a remarkable twist on Pacific Direct, which has a considerable focus on eco-conscious and sustainable waste reduction.
Lara is a proud mother of three girls and a committed volunteer and philanthropist, ex-top 10 World Triathlete and realistic about the challenge of life balance, Lara is a down to earth speaker and renowned enterprise leader.
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