The Amazon FBA landscape has changed dramatically. Rising advertising costs, increased competition, evolving buyer expectations, and tighter operational standards mean that building a valuable brand in 2026 requires a different playbook than it did just a few years ago.
Join Flippa’s M&A Broker, Marc Sobil and David Holmes, Chief Growth Officer of Brightshift Commerce – a full-service Amazon growth agency – for a practical discussion on what separates today’s most attractive Amazon businesses from those that struggle to sell.
Drawing on current marketplace data, acquisition trends, and real buyer insights, they’ll explore what buyers are actively looking for, the due diligence issues that commonly derail transactions, and the operational improvements that can significantly increase a brand’s value.
Whether you’re planning to sell in the near future or simply want to build a stronger, more resilient business, this session will provide actionable insights to help you scale with an exit in mind.
Why Attend?
- Learn what Amazon businesses are selling for in today’s market.
- Understand what buyers value most when evaluating FBA brands.
- Discover the operational improvements that can increase your valuation.
- Avoid the common due diligence issues that cause deals to fall apart.
- Gain practical advice from experienced Amazon operators and M&A experts who work with buyers and sellers every day.
- Leave with a clear roadmap for building a more valuable, exit-ready Amazon business—whether you’re looking to sell this year or years from now.
