Limited to US Buyers & Sellers, acquiring or selling assets between $15,000 and up to $5 million

What type of Insurance are you looking for?

Buyer Protect
Seller Protect

Buyer Protect

Cover up to 100% of enterprise value

Buyer protect is an innovative insurance policy designed specifically to provide buyers of small businesses with peace of mind during and after the transaction.

Buyer protect

As a customer of Flippa, you are automatically eligible for a specialized insurance policy called buyer protect. Buyer protect provides cover for financial loss arising from a breach of or inaccuracy in the representations or warranties given by the seller or on their behalf, where there is evidence that the seller had knowledge of the breach.

Coverage

The policy has been designed to enable buyers to more easily claim for loss as a result of the seller’s non-disclosure of information which impairs the value of the business. The policy will respond where there has been a material misrepresentation of the seller’s representations and warranties, supported by documentary evidence of the seller’s knowledge of the fact, matter or circumstance causing the breach. The policy covers all standard representations and warranties given by a seller to a buyer in the sale of a small business or business asset.

Streamlined underwriting

This policy has been underwritten based on the information already provided to Flippa. You don't need to provide any additional information to be eligible for the policy - all you need to do is 'opt in' and when your transaction concludes, you will be sent your policy documentation.

Policy details

Limit - The seller’s full indemnity under the acquisition agreement

Deductible – Nil

PremiumThe premium, applicable taxes and fees are funded by you, separately and in addition to the fees payable to Flippa

Policy period – 18 months

Maximum EV – USD 5,000,000

For transactions with an EV in excess of USD 5,000,000 Rubicon would be pleased to arrange a non-binding indication of terms (NBI) outside of Flippa

How it works

Get your Asset Purchase Agreement (APA) ready.

You’ll need a co-signed APA which can be securely generated with Flippa’s integrated APA and Dropbox Sign feature.

Enter Your Information & Generate a Quote.

We'll generate a quote for online via your enterprise value.

Get your Policy

Checkout and we'll send you your policy docs directly from the insurer.

Exclusively for Flippa buyers: Buyer Protect.

In a landscape where every detail counts, Buyer Protect offers you a seamless experience, safeguarding your investment from unforeseen inaccuracies. It’s more than protection—it’s your partner in ensuring that your business journey is as rewarding as it should be.

Frequently Asked Questions

What is Rubicon?
Rubicon is acting as a surplus lines insurance broker in relation to your policy. A surplus lines insurance broker is needed to facilitate the placement of insurance policies with surplus lines insurance carriers. Aura Risk Management & Insurance Services, LLC (FEIN: 85-3835733; Regulatory license number: 6003436; Registered Office Address: 5595 DeSoto Avenue, Suite 250, Woodland Hills, CA 91367, USA) trading as Rubicon M&A Insurance Services, LLC (“Rubicon”).
When do I pay premium?

If you elect to take the buyer protect insurance policy, you are liable to pay the premium when your transaction closes. In practice, Flippa will bill you for the premium, taxes & fees as part of their invoicing process for their fee payable upon closing. Alternatively, for some policyholders, a premium payment link will be sent to you by Rubicon (see question 1, above) after closing. Only the payment mechanism that is correct for you will be identified - whether you are to be billed via the Flippa invoicing process, or separately via email.

What happens if I don't pay the premium?

If you elect to take the buyer protect insurance policy, you are liable to pay the premium within 30 days following the closing date of your transaction. If you don’t pay the premium within this timeframe, for any reason, your policy will be cancelled from the applicable start date in the policy (known as inception), with no cover given.

What do I need to do to activate the insurance?
If you have opted in to purchase the insurance policy and paid the premium within the required timeframe (see question 3, above), you will be provided with your policy documentation automatically once your transaction closes. Your policy documentation will be sent to the email address you provided to Flippa. The start date for your insurance policy is the same as the closing date of your transaction.
How long am I insured for?

You will be covered for claims made within the 18 months following the closing date of your transaction, subject to the policy terms & conditions. Your policy will lapse after 18 months following the closing date. This means you will no longer be able to claim under the policy after that date unless you arrange to extend your policy via Rubicon, who will discuss with the insurer and confirm if this is possible.

How do I make a claim?
If you become aware of any claim, you must notify Rubicon Insurance Services (use Rubicon/Flippa email here) as soon as is reasonably practicable and follow their directions. This notification must me made no later than within 18 months of closing. Rubicon can also be reached by phone at 415-806-2356.
Do I have to buy the insurance policy?

No. If you have not opted in to purchase the insurance, you will not be liable to pay the premium and you will not receive an insurance policy.

What am I covered for?
The policy has been designed to enable buyers to more easily claim for loss as a result of the seller’s non-disclosure of information which impairs the value of the business. The policy will respond where there has been a material misrepresentation of the seller’s representations and warranties, supported by documentary evidence of the seller’s knowledge of the fact, matter or circumstance causing the breach. The policy covers all standard representations and warranties given by a seller to a buyer in the sale of a small business or business asset.
What is Flippa's role in offering Buyer Protect?

Buyer Protect is purchased directly off Rubicon Insurance services who are a licensed surplus lines insurance broker in the United States. Product details on Seller Protect and Buyer Protect will be made available to you during your customer process within the Flippa platform, if eligible, or can be obtained from Aura Risk Management & Insurance Services, LLC trading as Rubicon M&A Insurance Services, LLC (“Rubicon”) by emailing [email protected]. Rubicon is acting as Surplus Lines broker in relation to these insurance policies.

Flippa does not act as a broker or insurer in any jurisdiction and any questions or advice regarding this product should be directed to [email protected]

How much does it cost?

Buyer Protect pricing starts from 0.99% of the enterprise value excluding taxes.

Seller Protect

Cover up to 100% of the seller’s indemnity plus defence costs

Seller protect is an innovative insurance policy designed specifically to protect sellers of small businesses from the risks they face during an M&A transaction.

The policy insures sellers for loss payable to the buyer as a result of an innocent breach of a seller representation or warranty, providing cover for up to 100% of the seller’s indemnity plus defence costs.

Seller protect

As a customer of Flippa, you are automatically eligible for a specialized insurance policy called seller protect. Seller protect covers you in the event the buyer brings a claim against you for an innocent breach of the representations or warranties contained in the acquisition agreement.

Coverage

The insurer has a duty to defend you against a buyer’s claim for a breach of the representations or warranties, giving you the benefit of sophisticated legal counsel and representation.

Streamlined underwriting

The policy will be underwritten based on the information provided to Flippa. You don’t need to provide any additional information to be eligible for the policy – all you need to do is ‘opt in’ and when your deal concludes, you will be sent your policy documentation.

Buyer benefits

Buyers also stand to benefit from seller protect as a loss payee. This means that if a claim is settled, proceeds will be paid directly to the buyer.

What’s not covered?

When a business is sold, the seller will make certain statements (representations) about the business being sold. If these representations are incorrect and result in the buyer suffering a financial loss, the seller is usually required to compensate (indemnify) the buyer. In making these representations, the seller will disclose any known issues with the business that could make such representations inaccurate – this has the effect of preventing the buyer from seeking compensation from the seller for those specific,disclosed issues. This policy does not cover issues that the seller was aware of but did not disclose to the buyer when making the representations..

Policy details

Limit - The seller’s full indemnity under the acquisition agreement

Deductible – Nil

PremiumThe premium, applicable taxes and fees are funded by you, separately and in addition to the fees payable to Flippa

Policy period – 18 months

Maximum EV – USD 5,000,000

For transactions with an EV in excess of USD 5,000,000 Rubicon would be pleased to arrange a non-binding indication of terms (NBI) outside of Flippa

How it works

Get your Asset Purchase Agreement (APA) ready.

You’ll need a co-signed APA which can be securely generated with Flippa’s integrated APA and Dropbox Sign feature.

Enter Your Information & Generate a Quote.

We'll generate a quote for you based on your stated enterprise value.

Get your Policy

Checkout and we'll send you your policy documents directly from the insurer.

Frequently Asked Questions

What is Rubicon?

Rubicon is acting as a surplus lines insurance broker in relation to your policy. A surplus lines insurance broker is needed to facilitate the placement of insurance policies with surplus lines insurance carriers. Aura Risk Management & Insurance Services, LLC (FEIN: 85- 3835733; Regulatory license number: 6003436; Registered Office Address: 5595 DeSoto Avenue, Suite 250, Woodland Hills, CA 91367, USA) trading as Rubicon M&A Insurance Services, LLC (“Rubicon”).

When do I the pay premium?

If you elect to take the seller protect insurance policy, you are liable to pay the premium when your transaction closes. In practice, Flippa will bill you for the premium, taxes & fees as part of their invoicing process for their fee payable upon closing. Alternatively, for some policyholders, a premium payment link will be sent to you by Rubicon (see question 1, above) after closing. Only the payment mechanism that is correct for you will be identified – whether you are to be billed via the Flippa invoicing process, or separately via email.

What happens if I don't pay the premium?

If you elect to take the seller protect insurance policy, you are liable to pay the premium within 30 days following the closing date of your transaction. If you don’t pay the premium within this timeframe, for any reason, your policy will be cancelled from the applicable start date in the policy (known as inception), with no cover given.

What do I need to do to activate the insurance?

If you have opted in to purchase the insurance policy and paid the premium within the required timeframe (see question 3, above), you will be provided with your policy documentation automatically once your transaction closes. Your policy documentation will be sent to the email address you provided to Flippa. The start date for your insurance policy is the same as the closing date of your transaction.

How long am I insured for?

You will be covered for claims made within the 18 months following the closing date of your transaction, subject to the policy terms & conditions. Your policy will lapse after 18 months following the closing date. This means you will no longer be able to claim under the policy after that date unless you arrange to extend your policy via Rubicon, who will discuss with the insurer and confirm if this is possible.

How do I make a claim?

Instructions on how to make a claim are contained in Condition 1 within the policy wording, which will be provided to you when you receive your policy documentation. Condition 1 in the policy wording describes that first notification of a claim should be reported to the claims managers stated on the declarations page of the policy wording.

Do I have to buy the insurance policy?

No. If you have not opted in to purchase the insurance, you will not be liable to pay the premium and you will not receive an insurance policy.

What am I covered for?

Seller protect is an innovative insurance policy designed specifically to protect sellers of small businesses from the risks they face during an M&A transaction. The policy insures sellers for loss payable to the buyer as a result of an innocent breach of a seller representation or warranty, providing cover for up to 100% of the seller’s indemnity plus defence costs.

Seller protect covers you in the event the buyer brings a claim against you for an innocent breach of the representations or warranties contained in the acquisition agreement.

What is Flippa's role in offering Seller Protect?

Seller Protect is purchased directly off Rubicon Insurance services who are a licensed surplus lines insurance broker in the United States. Product details on Seller Protect and Buyer Protect will be made available to you during your customer process within the Flippa platform, if eligible, or can be obtained from Aura Risk Management & Insurance Services, LLC trading as Rubicon M&A Insurance Services, LLC (“Rubicon”) by emailing [email protected]. Rubicon is acting as Surplus Lines broker in relation to these insurance policies.

Flippa does not act as a broker or insurer in any jurisdiction and any questions or advice regarding this product should be directed to [email protected].

How much does it cost?

Seller Protect pricing starts from 0.78% of the enterprise value excluding taxes.

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