In-Depth Traffic Analysis from SEMrush. Only $29 per site.

Report includes content analysis, traffic insights, site health, competitive landscape, and more.

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What do I get in my report?

Traffic Analytics

This provides estimations of desktop and mobile traffic. It shows where a website’s traffic comes from; how users engage with the site, what devices they prefer to use, and more.

Traffic Overview

Estimates of total website traffic to primary domain and subdomains:

  • Visits
  • Unique visitors
  • Pages/visit
  • Average visit duration
  • Bounce rate

Traffic Sources

Referring sites, search engines, and social networks.


See global traffic distribution (traffic by country)

Authority & Site Rank

The Authority Score is a measure of the quality and influence of a domain’s backlinks. The metric helps illustrate a site’s quality and how established they are from an SEO-perspective. The Site Rank is a proprietary ranking of all domains on the Internet by organic traffic.

Authority Score

This proprietary metric grades the site’s overall quality and influence. The score is based on the number of backlinks, referring domains, organic search traffic, and other data. The score tells you how impactful a backlink from the site can be. A higher score means it’s more impactful for other websites to acquire a backlink from this site.

Site Rank

Where the site stands within a historical ranking of all domains on the Internet, based on how much organic traffic they receive. The lower the rank number, the bigger the site’s presence.

Organic Traffic Details

The Organic Traffic Report tells you which keywords are driving organic traffic if they are ranking for any SERP Features (Featured Snippets, Knowledge Panel), and more.

Organic Traffic

An estimate of the organic traffic to primary domain and subdomains.

Total Organic Keywords

The total number of organic keywords the site ranks for.

Top Organic Keywords

See the top search terms bringing in organic traffic.

  • Top 20 organic keywords
  • Top 10 organic keywords with Featured Snippets
  • Top 5 organic keywords with Knowledge Panel

Top Organic Pages

Top 10 pages on the site ranked by organic traffic. Includes traffic percentage and number of keywords

Paid Traffic Details

The Paid Traffic Report tells you which keywords the site is currently paying for.

Paid Traffic

An estimate of the paid traffic to primary domain and subdomains.

Total Paid Keywords

See the total number of Google Ad keywords the site is paying for.

Top Paid Keywords

See the top paid search terms:

  • Top 20 paid keywords
  • Top 10 non-branded paid keywords (those that do not reference a brand name)


The Backlinks Report provides insights on a site’s backlink profile. Backlinks are links from media sites, blogs, or other relevant websites. The more quality backlinks a site has, the better.

Total Backlinks

See the total number of other websites that link to the site.

Percent Follow vs. No-Follow

“Follow” links tell search crawlers to follow, and therefore boost SEO. “No-follow” links don’t, and are less valuable.

Percent Text/Image/Form/Frame

The percentage of backlinks that are a special type, such as a form, frame, or image link.

Top Anchor Texts

See the top 5 anchor texts used.

Referring Domains

The Referring Domains Report gives you a list of top domains that are linking back to the site. Referring domains lead to backlinks, and search engines give lots of weight to sites that have links from many different domains.

Top Referring Domains

See the top 10 referring domains:

  • Most authoritative. Ranked by Authority Score
  • Most prominent. Ranked by number of links
  • Most recent. Ranked by most recently referred

Top Referred Pages

See the top 10 backlinked pages, sorted by the number of referring domains.


This report shows you which domains the site shares the most common backlinks with. Use this to understand who the site’s top competitors are.

Top Competitors

See the top 5 competitors by number of common referring domains.

Top Organic Competitors

See the top 5 competitors in organic search, sorted by common keywords.