A gaming website was launched in mid-March and quickly began generating significant traffic by April. The site focuses on delivering new and popular games, working on site features and design, and establishing its presence. Currently, the site holds a global Alexa ranking of 159,000, with stronger rankings in core countries. Initially, monetization was not a priority. The first significant monetization effort involved ValueClick Media handling inventory, which was recently transferred to another advertising network, resulting in steady revenue growth. Additional nominal revenue is earned through a publisher network that shares income from in-game advertisements and offers access to a large database of games. Detailed analytics began in May using two major platforms, although both have experienced some disruptions during updates. Traffic is primarily generated from search engines, direct access, and several referral sites focused on casual gaming. The site has never paid for advertising or links, engaging instead with a few linking partners. Although the site operates on a shared hosting platform to keep costs low, it considers upgrading to a more robust server necessary once user numbers increase significantly. The site is built using an open-source CMS framework with numerous integrated features, including unpublished forum and community features. Games are sourced from a major network alongside 6-8 additional non-cost sources. Open-source code negates licensing concerns. The site owner has received private purchase offers and decided to sell due to other commitments, highlighting that the site has great potential for the right buyer.