The seller is offering a well-established eCommerce business with a sales presence on Amazon and Shopify. This enterprise, which is eight years old, boasts over 1,000 reviews averaging more than four stars, indicating a strong market reputation. It operates with a 30% profit margin, and the average profit over the last five years is reported at $82,000 annually. The business distinguishes itself with proprietary formulations and exclusive suppliers rather than private labeling. Included in the sale are multiple domains, social media accounts, a mailing list, and $25,000 worth of inventory. The seller offers six months of support post-sale to ensure a seamless transition for the buyer. Notably, professional resources are provided, such as a program for generating product images, eliminating the need for paid photography for new products. Opportunities for growth are abundant, especially for those with influence in the health niche. Despite minimal marketing efforts in recent years, the business presents potential for expansion through launching new products, extending market reach outside the USA, and utilizing advertising strategies beyond Amazon. The mailing list remains untapped, and there is potential to leverage social media platforms like Instagram and TikTok through influencer partnerships. The current operational demands are minimal, requiring less than an hour per week for tasks like email responses and inventory management. The seller is divesting to focus on other priorities and values the business based on consistent historical performance despite recent underperformance due to low engagement. The listing price reflects a valuation based on past annual profits, constrained by listing platform caps.