Due Diligence
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Deep-dive into the business' operations, financials and traffic insights
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Pricings
Access the Right Due Diligence Report for You
Prices are in USD 
Red Flag Report$1,499One time fee |
Standard Report$1,999One time fee |
Enhanced Report$2,499One time fee |
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| 1 Year | 2 Years | 3 Years | |
| 11 – 14 Pages | 21 – 25 Pages | 26 – 35 Pages | |
| $1 – $30,000 | $30,000 – $200,000 | $200,000+ | |
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Read Report Summary The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Verification of provided data to source documents (invoices, bank statements, etc.) will not be performed. |
Read Report Summary The Report will be focused on the identification of detailed risks and high-level opportunities with the presentation of enhanced financial and traffic information. The Report will be based on data for the last 24 months (please note that the period under analysis will be subject to data availability). Information provided by the Seller will be checked with limited coverage against source documents (invoices, bank statements, etc.) This includes verification of selected sales and cost-related transactions for one month (approximately 5 sales and 5 cost transactions). |
Read Report Summary The Report will be focused on the identification of detailed risks and opportunities with the presentation of enhanced financial and traffic information. The Report will be based on data for the last 36 months (please note that the period under analysis will be subject of data availability). Information provided by the Seller will be checked with enhanced coverage against source documents (invoices, bank statements, etc.) This includes verification of selected sales and cost-related transactions for three months (approximately 10 sales and 10 cost transactions). The Report will also include an overview of the industry and key trends. |
Red Flag Report$1,499One time fee |
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| 1 Year | |
| 11 – 14 Pages | |
| $1 – $30,000 | |
|
Read Report Summary The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Verification of provided data to source documents (invoices, bank statements, etc.) will not be performed. |
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Standard Report$1,999One time fee |
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| 2 Year | |
| 21 – 25 Pages | |
| $30,000 – $200,000 | |
|
Read Report Summary The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Verification of provided data to source documents (invoices, bank statements, etc.) will not be performed. |
|
Enhanced Report$2,499One time fee |
|
| 3 Year | |
| 26 – 35 Pages | |
| $200,000+ | |
|
Read Report Summary The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Verification of provided data to source documents (invoices, bank statements, etc.) will not be performed. |
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Legal Disclaimer
Flippa strives to make the information in this report as accurate as possible, we make no claims, promises or guarantees about the accuracy, completeness or adequacy of the contents of this report, and expressly disclaim liability for errors and omissions in its contents. See section 15 of Flippa’s terms for more information here.
| Compare Plans | Red Flag | Standard | Enhanced |
Financial Analysis
| Revenue verification and analysis | Presentation of revenue by sources (website being sold, Amazon account, Social Media Accounts, etc). |  |
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| Verification of revenue streams to source documents, review payments and confirm the flow of money from end to end.* |  |
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| Verification if payments were made from personal accounts to boost profits. | |
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| Analysis of revenue and margin by product, client, geography, if respective data are available.** | |
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| Analysis of seasonality, development, and recurrence of sales over the analysed period. | |
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| Expenses Verification and Analysis | Uncover hidden costs, including those which may be deliberately masked, such as staff, marketing expenses or work done by the owners, which is not included in costs (e.g. temporarily substitution of regular staff by owners, etc.). | |
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| Verification of expenses back to the source documents and bookkeeping records. Confirm the flow of money from the invoice back to the original bank or credit card transactions.* | |
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| Breakdown of expenses by type. | |
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Analysis of seasonality, development, and recurrence of expenses over the analysed period. | |
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| Inventory analysis | Analysis of inventory structure, slow moving or obsolete inventory. | |
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| Identification of inventory depreciation and its impact on future earnings. | |
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| Profit Risk Assessment | Verification of business continuity and sustainability of profit level. | |
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| Tax returns | If available, we verify tax returns for the past 12 months. | |
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Traffic Sources
| Traffic Verification | Verification of traffic sources. | |
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| Verification of the quality, sustainability, and dependence the business has on each traffic source. | |
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| Direct Traffic | Checking of Bot Traffic | |
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| Referral Traffic |
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| Organic Traffic |
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| Paid Traffic |
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| Behaviour |
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| Backlink Analysis |
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| Geography and demographics | Identification of countries/regions where the traffic is coming from. | |
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| Identification of the typical visitor persona, if possible. | |
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| Blacklists and Penalties | Verification of the site blacklists or penalties.* | |
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| Traffic risk assessment | Verification the risk of the site losing traffic from each source. | |
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Sales & Marketing Analysis
| ROI by Channel | Identification of sales & marketing channels which brings the majority of sales. Identification of marketing channels which are working, and which ones are not working. | |
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| Changes in ROI over time. Assessment of efficiency of marketing costs over time. | |
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| Average order value | Average order value its development over time. | |
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| Growth opportunities | Identification of the biggest unexplored or under-explored growth channels. | |
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| Sales & marketing risk assessment | Verification of dependency of the business on the effectiveness of advertising in each sales/marketing channel and identification of related risks. | |
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Operations Analysis
| Time commitment | Comments on the minimum amount of time it takes to run the business, and the amount of time it takes to grow the business. Areas of the business which were ignored or glossed over by the owner. | |
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| Skills required | Identification of the typical functions and skills required to operate the business. | |
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| Licenses needed to operate the business. | |
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| Business Rating | Identification of the typical functions and skills required to operate the business. | |
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| Violations and warnings* | Identification of any past or current policy violations or warnings the seller has not disclosed. Ensure the Seller is complying with Facebook/Google/Amazon policies. | |
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| Mailing list validation | Verification of email addresses in the customer mailing list. | |
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| Geographic limitations for new owner | Identification of potential issues if the business were to be run from another location. | |
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| Supplier contract validation | Validate contracts & pricing sheets with suppliers are up-to-date. | |
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| Asset transfer risk | Identify potential issues with transferability/migration of business operations. | |
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| Operational risk assessment | Identify critical operational risks that could harm the business in the future based on the discussion with the Seller. | |
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Industry & Competition Analysis
| SWOT analysis | A breakdown of competitive strengths, weaknesses, opportunities, and threats. High level comparison of the business against key competitors. | |
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| Top competitors | Identification of top competitors. | |
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| Industry analysis |
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Recommendations & Next Steps
| Recommendations & Next Steps | Summary of recommendations, list of additional information needed and list of issues to be resolved with the Seller before agreeing to purchase. | |
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| Compare Plans |
Financial Analysis
| Revenue verification and analysis | ||
| Description: Presentation of revenue by sources (website being sold, Amazon account, Social Media Accounts, etc). |
||
| Red Flag |
Standard |
Enhanced |
| Report feature: Verification of revenue streams to source documents, review payments and confirm the flow of money from end to end.* |
||
| Red Flag |
Standard |
Enhanced |
| Report feature: Verification if payments were made from personal accounts to boost profits. |
||
| Red Flag |
Standard |
Enhanced |
| Report feature: Analysis of revenue and margin by product, client, geography, if respective data are available.** |
||
| Red Flag |
Standard |
Enhanced |
| Report feature: Analysis of seasonality, development, and recurrence of sales over the analysed period. |
||
| Red Flag |
Red Flag |
Enhanced |
| Expenses Verification and Analysis | ||
| Report feature: Uncover hidden costs, including those which may be deliberately masked, such as staff, marketing expenses or work done by the owners, which is not included in costs (e.g. temporarily substitution of regular staff by owners, etc.). |
||
| Red Flag |
Standard |
Enhanced |
| Report feature: Verification of expenses back to the source documents and bookkeeping records. Confirm the flow of money from the invoice back to the original bank or credit card transactions.* |
||
| Red Flag |
Standard |
Enhanced |
| Report feature: Breakdown of expenses by type. |
||
| Red Flag |
Standard |
Enhanced |
| Report feature: Analysis of seasonality, development, and recurrence of expenses over the analysed period. |
||
| Red Flag |
Standard |
Enhanced |
| Inventory analysis | ||
| Description: Analysis of inventory structure, slow moving or obsolete inventory. |
||
| Red Flag |
Standard |
Enhanced |
| Report feature: Identification of inventory depreciation and its impact on future earnings. |
||
| Red Flag |
Standard |
Enhanced |
| Profit Risk Assessment | ||
| Description: Verification of business continuity and sustainability of profit level. |
||
| Red Flag |
Standard |
Enhanced |
| Tax returns | ||
| Description: If available, we verify tax returns for the past 12 months. |
||
| Red Flag |
Standard |
Enhanced |
Traffic Sources
| Traffic Verification | ||
| Description: Verification of traffic sources. |
||
| Red Flag |
Standard |
Enhanced |
| Report feature: Verification of the quality, sustainability, and dependence the business has on each traffic source. |
||
| Red Flag |
Standard |
Enhanced |
| Direct Traffic | ||
| Description: Checking of Bot Traffic |
||
| Red Flag |
Standard |
Enhanced |
| Referral Traffic | ||
Description:
|
||
| Red Flag |
Standard |
Enhanced |
| Organic Traffic | ||
Description:
|
||
| Red Flag |
Standard |
Enhanced |
| Paid Traffic | ||
Description:
|
||
| Red Flag |
Standard |
Enhanced |
| Behaviour | ||
Description:
|
||
| Red Flag |
Standard |
Enhanced |
| Backlink Analysis | ||
Description:
|
||
| Red Flag |
Standard |
Enhanced |
| Geography and demographics | ||
| Description: Identification of countries/regions where the traffic is coming from. |
||
| Red Flag |
Standard |
Enhanced |
| Description: Identification of the typical visitor persona, if possible. |
||
| Red Flag |
Standard |
Enhanced |
| Blacklists and Penalties | ||
| Description: Verification of the site blacklists or penalties.* |
||
| Red Flag |
Standard |
Enhanced |
| Traffic risk assessment | ||
| Description: Verification the risk of the site losing traffic from each source. |
||
| Red Flag |
Standard |
Enhanced |
Sales & Marketing Analysis
| ROI by Channel | ||
| Description: Identification of sales & marketing channels which brings the majority of sales. Identification of marketing channels which are working, and which ones are not working. |
||
| Red Flag |
Standard |
Enhanced |
| Report feature: Changes in ROI over time. Assessment of efficiency of marketing costs over time. |
||
| Red Flag |
Standard |
Enhanced |
| CAC | ||
| Description: Identification of the cost to acquire each new customer (CAC). |
||
| Red Flag |
Standard |
Enhanced |
| Average order value | ||
| Description: Average order value its development over time. |
||
| Red Flag |
Standard |
Enhanced |
| Growth opportunities | ||
| Description: Identification of the biggest unexplored or under-explored growth channels. |
||
| Red Flag |
Standard |
Enhanced |
| Sales & marketing risk assessment | ||
| Description: Verification of dependency of the business on the effectiveness of advertising in each sales/marketing channel and identification of related risks. |
||
| Red Flag |
Standard |
Enhanced |
Operations Analysis
| Time commitment | ||
| Description: Comments on the minimum amount of time it takes to run the business, and the amount of time it takes to grow the business. Areas of the business which were ignored or glossed over by the owner. |
||
| Red Flag |
Standard |
Enhanced |
| Skills required | ||
| Description: Identification of the typical functions and skills required to operate the business. |
||
| Red Flag |
Standard |
Enhanced |
| Description: Licenses needed to operate the business. |
||
| Red Flag |
Standard |
Enhanced |
| Business Rating | ||
| Description: Identification of the typical functions and skills required to operate the business. |
||
| Red Flag |
Standard |
Enhanced |
| Violations and warnings* | ||
| Description: Identification of any past or current policy violations or warnings the seller has not disclosed. Ensure the Seller is complying with Facebook/Google/Amazon policies. |
||
| Red Flag |
Standard |
Enhanced |
| Mailing list validation | ||
| Description: Verification of email addresses in the customer mailing list. |
||
| Red Flag |
Standard |
Enhanced |
| Geographic limitations for new owner | ||
| Description: Identification of potential issues if the business were to be run from another location. |
||
| Red Flag |
Standard |
Enhanced |
| Supplier contract validation | ||
| Description: Validate contracts & pricing sheets with suppliers are up-to-date. |
||
| Red Flag |
Standard |
Enhanced |
| Asset transfer risk | ||
| Description: Identify potential issues with transferability/migration of business operations. |
||
| Red Flag |
Standard |
Enhanced |
| Operational risk assessment | ||
| Description: Identify critical operational risks that could harm the business in the future based on the discussion with the Seller. |
||
| Red Flag |
Standard |
Enhanced |
Industry & Competition Analysis
| SWOT analysis | ||
| Description: A breakdown of competitive strengths, weaknesses, opportunities, and threats. High level comparison of the business against key competitors. |
||
| Red Flag |
Standard |
Enhanced |
| Top competitors | ||
| Description: Identification of top competitors. |
||
| Red Flag |
Standard |
Enhanced |
| Industry analysis | ||
Description:
|
||
| Red Flag |
Standard |
Enhanced |
Recommendations & Next Steps
| Recommendations & Next Steps | ||
| Description: Summary of recommendations, list of additional information needed and list of issues to be resolved with the Seller before agreeing to purchase. |
||
| Red Flag |
Standard |
Enhanced |
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