Verification & Assessment
Pricings
Access the Right Due Diligence Report for You
Core Insights Report
Premium Buyers are entitled to one free report per quarter. Business Snapshot |
Red Flag Report$1,500
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Standard Report$2,000
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Enhanced Report$2,500
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| 1 Year | 1 Year | 2 Years | 3 Years | |
| 5 – 10 Pages | 11 – 14 Pages | 21 – 25 Pages | 26 – 35 Pages | |
| Under $100,000 | Under $100,000 | $100,000 – $200,000 | $200,000+ | |
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Read Report Summary The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Information provided by the Seller will be checked with limited coverage against source documents (invoices, bank statements, and similar records). This includes verification of selected sales and primary expenses for one month (approximately 5 sales and 5 cost transactions). This is a compact, high-level edition of the Red Flag Report—streamlined, concise, and focused on the essentials. |
Read Report Summary The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Information provided by the Seller will be checked with limited coverage against source documents (invoices, bank statements, and similar records). This includes verification of selected sales and primary expenses for one month (approximately 5 sales and 5 cost transactions). |
Read Report Summary The Report will be focused on the identification of detailed risks and high-level opportunities with the presentation of enhanced financial and traffic information. The Report will be based on data for the last 24 months (please note that the period under analysis will be subject to data availability). Information provided by the Seller will be checked with limited coverage against source documents (invoices, bank statements, and similar records). This includes verification of selected sales and cost-related transactions for three months (approximately 10 sales and 10 cost transactions). |
Read Report Summary The Report will be focused on the identification of detailed risks and opportunities with the presentation of enhanced financial and traffic information. The Report will be based on data for the last 36 months (please note that the period under analysis will be subject of data availability). Information provided by the Seller will be checked with enhanced coverage against source documents (invoices, bank statements, and similar records). This includes verification of selected sales and cost-related transactions for 6 months (approximately 20 sales and 20 cost transactions). The Report will also include an overview of the industry and key trends. |
Core Insights Report Premium Buyers are entitled to one free report per quarter. Business Snapshot |
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| 1 Year | |
| 5 – 10 Pages | |
| Under $100,000 | |
|
Read Report Summary The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Information provided by the Seller will be checked with limited coverage against source documents (invoices, bank statements, and similar records). This includes verification of selected sales and primary expenses for one month (approximately 5 sales and 5 cost transactions). This is a compact, high-level edition of the Red Flag Report—streamlined, concise, and focused on the essentials. |
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Red Flag Report$1,500
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| 1 Year | |
| 11 – 14 Pages | |
| $Under $100,000 | |
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Read Report Summary The Report will be focused on the identification of high-level risks and opportunities with the presentation of limited financial and traffic information. The Report will be based on data for the last 12 months. Information provided by the Seller will be checked with limited coverage against source documents (invoices, bank statements, and similar records). This includes verification of selected sales and primary expenses for one month (approximately 5 sales and 5 cost transactions). |
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Standard Report$2,000
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| 2 Year | |
| 21 – 25 Pages | |
| $100,000 – $200,000 | |
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Read Report Summary The Report will be focused on the identification of detailed risks and high-level opportunities with the presentation of enhanced financial and traffic information. The Report will be based on data for the last 24 months (please note that the period under analysis will be subject to data availability). Information provided by the Seller will be checked with limited coverage against source documents (invoices, bank statements, and similar records). This includes verification of selected sales and cost-related transactions for three months (approximately 10 sales and 10 cost transactions). |
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Enhanced Report$2,500
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| 3 Year | |
| 26 – 35 Pages | |
| $200,000+ | |
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Read Report Summary The Report will be focused on the identification of detailed risks and opportunities with the presentation of enhanced financial and traffic information. The Report will be based on data for the last 36 months (please note that the period under analysis will be subject of data availability). Information provided by the Seller will be checked with enhanced coverage against source documents (invoices, bank statements, and similar records). This includes verification of selected sales and cost-related transactions for 6 months (approximately 20 sales and 20 cost transactions). The Report will also include an overview of the industry and key trends. |
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| Compare Plans | Core Insights | Red Flag | Standard | Enhanced |
Financial Analysis
| Revenue verification and analysis | Presentation of revenue by sources (website being sold, Amazon account, Social Media Accounts, etc). |  |
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| Verification of revenue streams to source documents, review payments and confirm the flow of money from end to end.* |  |
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| Verification if payments were made from personal accounts to boost profits. | |
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| Analysis of revenue and margin by product, client, geography, if respective data are available.** | |
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| Analysis of seasonality, development, and recurrence of sales over the analysed period. | |
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| Expenses Verification and Analysis | Uncover hidden costs, including those which may be deliberately masked, such as staff, marketing expenses or work done by the owners, which is not included in costs (e.g. temporarily substitution of regular staff by owners, etc.). | |
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| Verification of expenses back to the source documents and bookkeeping records. Confirm the flow of money from the invoice back to the original bank or credit card transactions.* | |
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| Breakdown of expenses by type. | |
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Analysis of seasonality, development, and recurrence of expenses over the analysed period. | |
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| Inventory analysis | Analysis of inventory structure, slow moving or obsolete inventory.** | |
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| Identification of inventory depreciation and its impact on future earnings, if applicable (e.g., food, perishables, etc.)** | |
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| Profit Risk Assessment | Verification of business continuity and sustainability of profit level. | |
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| Tax returns | If available, we verify tax returns for the past 12 months.* | |
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Traffic Sources
| Traffic Verification | Verification of traffic sources. | |
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| Verification of the quality, sustainability, and dependence the business has on each traffic source. | |
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| Direct Traffic | Checking of bot traffic** | |
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| Referral Traffic |
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| Organic Traffic |
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| Top 10 Organic Competitors | |
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| Paid Traffic |
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| Behaviour |
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| Backlink Analysis |
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| Geography and demographics | Identification of countries/regions where the traffic is coming from. | |
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| Identification of the typical visitor persona, if possible.** | |
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| Blacklists and Penalties | Verification of the site blacklists or penalties.* | |
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| Traffic risk assessment | Verification the risk of the site losing traffic from each source. | |
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Sales & Marketing Analysis
| ROI by Channel | Review of sales and marketing channels and their traffic and/or revenue contribution. | |
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| Changes in ROAS over time. Assessment of efficiency of marketing costs over time. | |
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| Average order value | Average order value its development over time. | |
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| Growth opportunities | Identification of the biggest unexplored or under-explored growth channels. | |
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| Sales & marketing risk assessment | Verification of dependency of the business on the effectiveness of advertising in each sales/marketing channel and identification of related risks. | |
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| Product/Services offered | Identification of products/serfices offered; key offerings | |
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| Business Rating | Analysis of publicly available reviews from customers/review platforms, media coverage, etc. | |
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| Customer Analysis and Mailing list validation | Verification of customer orders, payment methods, email addresses as well as customer mailing list. | |
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Operations Analysis
| Time commitment | Comments on the minimum amount of time it takes to run the business, and the amount of time it takes to grow the business. Areas of the business which were ignored or glossed over by the owner. | |
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| Skills and Licenses required | Identification of the typical functions and skills required to operate the business. | |
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| Licenses needed to operate the business. | |
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| Violations and warnings* | Identification of any past or current policy violations or warnings the seller has not disclosed. Ensure the Seller is complying with Facebook/Google/Amazon policies. | |
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| Geographic limitations for new owner | Identification of potential issues if the business were to be run from another location. | |
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| Supplier contract validation | Validate contracts & pricing sheets with suppliers are up-to-date. | |
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| Asset transfer risk | Identify potential issues with transferability/migration of business operations. | |
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| Operational risk assessment | Identify critical operational risks that could harm the business in the future based on the discussion with the Seller. | |
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Industry & Competition Analysis
| Top competitors | Identification of top competitors. | |
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| Industry analysis |
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Recommendations & Next Steps
| Recommendations & Next Steps | Summary of recommendations, list of additional information needed and list of issues to be resolved with the Seller before agreeing to purchase. | |
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| Compare Plans |
Financial Analysis
| Revenue verification and analysis | |||
| Description: Presentation of revenue by sources (website being sold, Amazon account, Social Media Accounts, etc). |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Report feature: Verification of revenue streams to source documents, review payments and confirm the flow of money from end to end.* |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Report feature: Verification of payment sources, chargeback rates due to fraudulent/high risk orders and if orders were made using duplicate/personal accounts to boost profits or order statistics** |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Report feature: Analysis of revenue and margin by product, client, geography, if respective data are available.** |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Report feature: Analysis of seasonality, development, and recurrence of sales over the analysed period. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Expenses Verification and Analysis | |||
| Report feature: Uncover hidden costs, including those which may be deliberately masked, such as staff, marketing expenses or work done by the owners, which is not included in costs (e.g. temporarily substitution of regular staff by owners, etc.). |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Report feature: Verification of expenses back to the source documents and bookkeeping records. Confirm the flow of money from the invoice back to the original bank or credit card transactions.* |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Report feature: Breakdown of expenses by type. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Report feature: Analysis of seasonality, development, and recurrence of expenses over the analysed period. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Inventory analysis | |||
| Description: Analysis of inventory structure, slow moving or obsolete inventory.** |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Report feature: Identification of inventory depreciation and its impact on future earnings, if applicable (e.g., food, perishables, etc.)** |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Profit Risk Assessment | |||
| Description: Verification of business continuity and sustainability of profit level. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Tax returns | |||
| Description: If available, we verify tax returns for the past 12 months.* |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
Traffic Sources
| Traffic Verification | |||
| Description: Verification of traffic sources. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Report feature: Verification of the quality, sustainability, and dependence the business has on each traffic source. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Direct Traffic | |||
| Description: Checking of bot traffic** |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Referral Traffic | |||
Description:
|
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Organic Traffic | |||
Description:
|
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Description: Top 10 Organic Competitors |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Paid Traffic | |||
Description:
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| Core Insights |
Red Flag |
Standard |
Enhanced |
| Behaviour | |||
Description:
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| Core Insights |
Red Flag |
Standard |
Enhanced |
| Backlink Analysis | |||
Description:
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| Core Insights |
Red Flag |
Standard |
Enhanced |
| Geography and demographics | |||
| Description: Identification of countries/regions where the traffic is coming from. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Description: Identification of the typical visitor persona, if possible.** |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Blacklists and Penalties | |||
| Description: Verification of the site blacklists or penalties.* |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Traffic risk assessment | |||
| Description: Verification the risk of the site losing traffic from each source. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
Sales & Marketing Analysis
| ROI by Channel | |||
| Description: Review of sales and marketing channels and their traffic and/or revenue contribution. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Report feature: Changes in ROAS over time. Assessment of efficiency of marketing costs over time. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Average order value | |||
| Description: Average order value its development over time. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Growth opportunities | |||
| Description: Identification of the biggest unexplored or under-explored growth channels. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Sales & marketing risk assessment | |||
| Description: Verification of dependency of the business on the effectiveness of advertising in each sales/marketing channel and identification of related risks. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Product/Services offered | |||
| Description: Identification of products/serfices offered; key offerings |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Business Rating | |||
| Description: Analysis of publicly available reviews from customers/review platforms, media coverage, etc. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Customer Analysis and Mailing list validation | |||
| Description: Verification of customer orders, payment methods, email addresses as well as customer mailing list. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
Operations Analysis
| Time commitment | |||
| Description: Comments on the minimum amount of time it takes to run the business, and the amount of time it takes to grow the business. Areas of the business which were ignored or glossed over by the owner. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Skills and Licenses required | |||
| Description: Identification of the typical functions and skills required to operate the business. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Description: Licenses needed to operate the business. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Violations and warnings* | |||
| Description: Identification of any past or current policy violations or warnings the seller has not disclosed. Ensure the Seller is complying with Facebook/Google/Amazon policies. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Geographic limitations for new owner | |||
| Description: Identification of potential issues if the business were to be run from another location. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Supplier contract validation | |||
| Description: Validate contracts & pricing sheets with suppliers are up-to-date. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Asset transfer risk | |||
| Description: Identify potential issues with transferability/migration of business operations. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Operational risk assessment | |||
| Description: Identify critical operational risks that could harm the business in the future based on the discussion with the Seller. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
Industry & Competition Analysis
| Top competitors | |||
| Description: Identification of top competitors. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
| Industry analysis | |||
Description:
|
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
Recommendations & Next Steps
| Recommendations & Next Steps | |||
| Description: Summary of recommendations, list of additional information needed and list of issues to be resolved with the Seller before agreeing to purchase. |
|||
| Core Insights |
Red Flag |
Standard |
Enhanced |
** subject to data availability of requested access to respective platforms as well as supporting documents provided by the seller
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Frequently asked questions
What happens after I buy the report
Once you have purchased Flippa’s Verification & Assessment report, Flippa will reach out to the seller of the business to begin collecting information and creating the report.
How long does the typical report take
The typical report takes between 7-10 business days to complete
Do I need to inform the seller
Yes we recommend you get in contact with the seller of the business and inform them that Flippa’s representatives will be in touch with them to collect data for the due diligence report.
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