{"id":9927,"date":"2021-12-31T00:51:39","date_gmt":"2021-12-30T14:51:39","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=9927"},"modified":"2021-12-31T00:51:41","modified_gmt":"2021-12-30T14:51:41","slug":"featured-listing-work-life-organised-planner","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-work-life-organised-planner\/","title":{"rendered":"Featured Listing: Work Life Organised – Planner"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

My day job is in finance (financial planning and analysis. I am generally good with analytics and databases. Together with a developer friend of mine, I started this app business.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

There are no products sold. The business model is an app that as of to date makes money through subscriptions. Ads revenue is an option.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

CAC are around 0.2 to 0.3\u20ac. CLV is not yet to tell as users would commit to a longtime subscription (the majority of subscriptions were 12-months subscriptions). Idea is to create an outstanding CLV by high customer bonding as the app will become a necessity for the user. The more time the user spends in the app and leaves information in it, the app increases in value to the user (building a digital memory and personal planner).<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

The app was mostly marketed with motivational notions in Facebook ads. Also, through the Facebook page, Work-Life Organised.
It is marketed as digital memory in a time of information overflow and over-stimulation. An app is a place where users can collect themselves and focus on what is important for them and reflect on that in Goals, Projects, Thoughts (and other app features).
The app also offers a Chat and Forum which could be pushed to create more USP and variations. Users can exchange helpful tips in life or just discuss random things.
It has been marketed globally as everyone is a potential customer\/user.
The main customer\/user groups are the USA, UK and India.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

Owner-operated. The app does not need any technical support. Owner’s responsibility to drive the business.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

No special requirements. Should be motivated and savvy to drive up business through e.g. marketing campaigns.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n