{"id":9924,"date":"2021-12-30T23:52:46","date_gmt":"2021-12-30T13:52:46","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=9924"},"modified":"2021-12-30T23:52:48","modified_gmt":"2021-12-30T13:52:48","slug":"featured-listing-ppp-detective","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-ppp-detective\/","title":{"rendered":"Featured Listing: PPP Detective"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I am an ex-Microsoft software engineer turned start-up entrepreneur. The site was started as a fun side-project and I was shocked when it started generating serious money.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

Our CAC is extremely low because our ads go viral. So for each paid view, our ads are receiving tens of thousands of views for free because people keep resharing and commenting on them.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

All our users are from the United States because the site is about the US government’s PPP loan program.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

The site requires almost zero maintenance.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

You could do nothing if you wanted, but to maximize returns you should run some minimal ads on Facebook to keep the viral loop alive.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Someone with skills in ad optimization could really take the site to the next level.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

The site was just launched less than a year ago.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

The site makes money from display ads.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Facebook has been by far the best marketing channel.<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

We’ve spent a few thousand dollars experimenting with Facebook ads.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

I created the site with a friend of mine, but we haven’t had to do any work on it for months.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

I think that someone more experienced in web marketing could be far more successful with the site than I could.<\/p>\n\n\n\n

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View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? I am an ex-Microsoft software engineer turned start-up entrepreneur. The site was started as a fun side-project and I was shocked when it started generating serious money. What can you tell us about your Customer Lifetime Value […]<\/p>\n","protected":false},"author":19,"featured_media":9925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/9924"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=9924"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/9924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/9925"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=9924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=9924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=9924"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=9924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}