{"id":9548,"date":"2021-12-17T05:45:39","date_gmt":"2021-12-16T19:45:39","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=9548"},"modified":"2021-12-17T05:45:41","modified_gmt":"2021-12-16T19:45:41","slug":"featured-listing-vectortoons","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-vectortoons\/","title":{"rendered":"Featured Listing: VectorToons"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I was hiring cartoonists for various affiliate marketing projects. Before I knew it I had a small catalogue of cartoons. I decided to sell them as stock clipart as an experiment and here we are 3 million images later. <\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

Digital cartoons created by artists in PH.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

Most of our traffic is organic SEO and Pinterest. Advertising on most platforms was difficult. Pinterest and Google have the best results organically. Ad wise this year we spent $2420 on Pinterest to get $409 in sales. But I’m not an expert ad buyer.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

SEO mainly. We have a lot of long-tail sales coming in for some obscure images in the catalogue. Google Images and Pinterest organic are the biggest sources<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

Most of the business is automated, including image processing, uploading, posting to Shopify etc. Except for custom requests, writing descriptions of new images and managing the artist(s). This takes about 4-8 hrs a week.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

Manage customer service emails and come up with ideas for new cartoons to add to the catalogue.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Sublicensing the images to other stock agencies like Shutterstock, Vistaprint, and POD companies. Start offering NFT creation services. Create design templates using existing cartoons.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

It started off with just an artist image. Then evolved to backgrounds and bundles and scenes created by a bot that merges a subject with a background. This bot helped to grow the catalogue exponentially.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

We sell images people need in their projects. People find us on Google images and want to license the unwatermarked image.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

SEO and Pinterest.<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

SEO. We don’t do much else besides a low monthly Pinterest budget.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

1 person runs it part-time with the help of an outsourced artist.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

It’s owned by myself and my ex-wife. Neither of us wants to put in much effort, and it’s been neglected.<\/p>\n\n\n\n

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View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? I was hiring cartoonists for various affiliate marketing projects. Before I knew it I had a small catalogue of cartoons. I decided to sell them as stock clipart as an experiment and here we are 3 million […]<\/p>\n","protected":false},"author":19,"featured_media":9549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/9548"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=9548"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/9548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/9549"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=9548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=9548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=9548"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=9548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}