{"id":8864,"date":"2021-11-17T07:04:43","date_gmt":"2021-11-16T21:04:43","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=8864"},"modified":"2023-12-04T21:10:29","modified_gmt":"2023-12-04T11:10:29","slug":"supercharging-seo-performance-with-defined-audience-personas-by-diana-richardson","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/supercharging-seo-performance-with-defined-audience-personas-by-diana-richardson\/","title":{"rendered":"Supercharging SEO Performance with Defined Audience Personas by Diana Richardson"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Masterclass in SEO performance<\/h2>\n\n\n\n<p>On this segment of Own Your Future, Diana Richardson gives us a fast-paced masterclass on supercharging our SEO performance through defining audience personas.  <\/p>\n\n\n\n<p>By having a clear understanding of your audience persona, you&#8217;ll be able to drive personalized marketing efforts and allow for deeper customer segmentation. <\/p>\n\n\n\n<p>Whatever you do, Diana advises that you should not base personas on assumptions, but rather start with data that reflects your actual audience.<\/p>\n\n\n\n<p>Your audience persona should inspire the content you create and enable personalized tone throughout your content. You&#8217;ll also find new opportunities for long-tailed keywords and highlight newly discovered, high conversion keywords. <\/p>\n\n\n\n<p>It&#8217;s important to think of creating content in the way you would start a conversation. <\/p>\n\n\n\n<p>Ideally, you want to drive engagement. <\/p>\n\n\n\n<p>Keep an eye on the Flippa blog announcing a longer masterclass session with Diana. <\/p>\n\n\n\n<p>In the meantime, browse Flippa\u2019s blog for loads of <a href=\"https:\/\/flippa.com\/blog\/?s=SEO\">articles on SEO<\/a> and <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Now<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Diana Richardson: Supercharging SEO Performance with Defined Audience Personas\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/jRFnPn0_MgA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Want to watch more from Own Your Future 2021? <a href=\"https:\/\/flippa.com\/blog\/own-your-future-2021\/?buy_sell=blog\">You can watch every session here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Masterclass in SEO performance On this segment of Own Your Future, Diana Richardson gives us a fast-paced masterclass on supercharging our SEO performance through defining audience personas. By having a clear understanding of your audience persona, you&#8217;ll be able to drive personalized marketing efforts and allow for deeper customer segmentation. Whatever you do, Diana advises [&hellip;]<\/p>\n","protected":false},"author":95,"featured_media":8904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[424,506,365],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/8864"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=8864"}],"version-history":[{"count":2,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/8864\/revisions"}],"predecessor-version":[{"id":24429,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/8864\/revisions\/24429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/8904"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=8864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=8864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=8864"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=8864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}