{"id":7490,"date":"2021-10-29T04:14:58","date_gmt":"2021-10-28T18:14:58","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=7490"},"modified":"2021-10-29T04:15:25","modified_gmt":"2021-10-28T18:15:25","slug":"featured-listing-confidential-11","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-confidential-11\/","title":{"rendered":"Featured Listing: CONFIDENTIAL"},"content":{"rendered":"<p><\/p>\n<p class=\"is-layout-flex wp-block-buttons-is-layout-flex\"><\/p>\n<a href=\"https:\/\/flippa.com\/10993171-yardiac-com-is-a-4-year-old-affiliate-site-focused-in-the-home-and-garden-outdoor-living-category-the-main-product-this-site-promotes-is-related-to-fire-pits\">VIEW THE LISTING ON FLIPPA<\/a>\n<p><\/p>\n<p><\/p>\n<p><strong>Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n<p>I&#8217;ve been in the digital marketing space for well over 4 years. I started building websites when I was in high school and one of my first jobs out of college was in digital marketing for a major sporting goods manufacturer. I started this website the first summer out of college when I saw the opportunity for a brand-able expired domain that had a good backlink profile. Having done my own personal SEO projects in college with some minor success, I figured this would be a great way to test my skills.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n<p>The fire pits market themselves. They command a high price but provide a lot of value to the user experience. These are the BEST wood-burning fire pits you can get for your backyard. Visitors originate from the organic search results and YouTube.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n<p><\/p>\n<p>This is an owner-operated business. Over the past couple of months, the only time spent on it has been to update the platform and any plugins. A content writer would be helpful but is not required. <\/p>\n<p><\/p>\n<p><strong>What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n<p><\/p>\n<p>Update the platform and plugins. It would be wise to update content as new products are released and continue building upon the current posts. <\/p>\n<p><\/p>\n<p><strong>Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n<p>Display ads through a platform like Ezoic or Adsense. Otherwise, additional products related to the outdoor living space are a great opportunity. Grilling somewhat overlaps with one particular fire pit. <\/p>\n<p><\/p>\n<p><strong>What has been the evolution of this asset since its launch?<\/strong><\/p>\n<p><\/p>\n<p>I didn&#8217;t see much in the beginning. Commissions were small, but I was building traction and trying to figure out the angle to bring this website to market. Eventually, after purchasing my first home and looking for a unique fire pit, the light bulb went off. Fire pits are a centrepiece for outdoor living areas, have a high purchase price, and are often a thoroughly researched purchase.<\/p>\n<p>The initial review did well after adding in supplementary content about firewood. Having a background in woodworking and DIY-type projects, writing this content was second nature to me.<\/p>\n<p>As I continued to push new content to the site, the site&#8217;s traffic continued to grow and climb in the rankings. In addition to the organic rankings, I started creating a few videos related to the fire pits. These videos gained some traction and further helped drive traffic and affiliate sales.<\/p>\n<p>Because the site did well in the SERPs and the videos were getting traction, I noticed the site was getting mentioned in a few Facebook groups directly associated with the product. The people in these groups had additional questions and provided some good feedback on already existing content. I took this into consideration and wrote new content while revising some already existing content. <\/p>\n<p><\/p>\n<p><strong>How does this business make money? What are the current revenue streams?<\/strong><\/p>\n<p><\/p>\nAffiliate Revenue &#8211; Amazon Associates, Impact, and a branded program on the GoAffPro platform. ShareASale was previously used by one manufacturer, but they switched to Impact in August of 2021. \n<p><\/p>\n<p><strong>What marketing channels are most profitable for the business?<\/strong><\/p>\n<p><\/p>\n<p>Organic and YouTube.<\/p>\n<p><\/p>\n<p><strong>How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n<p><\/p>\n<p>Organic search results and YouTube. $0 in marketing costs, all based on the owner&#8217;s time.<\/p>\n<p><\/p>\n<p><strong>How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n<p><\/p>\n1.\n<p><\/p>\n<p><strong>What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n<p><\/p>\n<p>I planning on going back to grad school to pursue an MBA and need to fund my tuition.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p class=\"is-layout-flex wp-block-buttons-is-layout-flex\"><\/p>\n<a href=\"https:\/\/flippa.com\/10993171-yardiac-com-is-a-4-year-old-affiliate-site-focused-in-the-home-and-garden-outdoor-living-category-the-main-product-this-site-promotes-is-related-to-fire-pits\">VIEW THE LISTING ON FLIPPA<\/a>\n<p><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Tell us a little about yourself. What\u2019s your background? How did you start the business? I&#8217;ve been in the digital marketing space for well over 4 years. I started building websites when I was in high school and one of my first jobs out of college was in digital marketing for a major sporting goods [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":7491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/7490"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=7490"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/7490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/7491"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=7490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=7490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=7490"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=7490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}