{"id":7080,"date":"2021-10-06T08:26:31","date_gmt":"2021-10-05T22:26:31","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=7080"},"modified":"2023-12-11T10:34:52","modified_gmt":"2023-12-11T00:34:52","slug":"seller-success-story-the-ecommerce-company-that-sold-in-11-days","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/seller-success-story-the-ecommerce-company-that-sold-in-11-days\/","title":{"rendered":"Seller Success Story: The eCommerce Company that Sold in 11 Days"},"content":{"rendered":"\n

Sold: $80,000<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Watchers: 20<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Days to Sell: 11<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

Sami, a 21 year old entrepreneur from London sold his business on Flippa\u2019s marketplace for $80,000.<\/p>\n\n\n\n

When he originally purchased the eCommerce store<\/a> Shining Style, he had the intention of dabbling in a long term project. Quickly, he came to realize the business\u2019s powerful potential for growth.<\/p>\n\n\n\n

With a real estate background, the entrepreneur is no stranger to the concept of flipping. <\/p>\n\n\n\n

In just a few months, he was able to expand the company\u2019s merchandise to include bodycon party dresses, loungewear sets, <\/strong>and other various clothing items.<\/p>\n\n\n\n

\u201cI went in with a real estate mentality of producing a steady flow of income each month. What I didn\u2019t realize is the growth potential, \u201d said the business owner. \u201cThe reach with eCommerce is like no other and as soon as we built a solid foundation we just focused on growing month to month.”<\/p>\n\n\n\n

About the Company<\/strong><\/h2>\n\n\n\n

Shining Style generates revenue from dropshipping women\u2019s clothing to 200+ countries including the USA, UK, Canada, and Australia as the main markets.<\/p>\n\n\n\n

73% of the company\u2019s traffic stems organically from its 150K social media following base and 5000+ Loyal Affiliate Program.<\/p>\n\n\n\n

Leveraging Social Media for Growth<\/strong><\/h2>\n\n\n\n

Social media was the key to the company\u2019s successful growth. <\/p>\n\n\n\n

At the time of acquisition, the eCommerce store had a passionate social media following and email list. Within the first year of Sami taking over the company, Shining Style\u2019s promotion was driven by a loyal consumer base. Influencers took to social media with various pictures and widely marketed the busines\u2019s clothing on social media. <\/p>\n\n\n\n

When it came to paid ads, the business only spent $5 to $15 a day on Facebook advertising.<\/p>\n\n\n\n

The company\u2019s expanded clothing line allowed customers to choose from an extensive collection for each season.<\/p>\n\n\n\n

A Generous Monthly Profit<\/strong><\/h2>\n\n\n\n

Leveraging social media played a crucial role in driving profits <\/strong>for the business owner. With content primarily created by the business\u2019s consumer base, the company was able to generate 4x its original monthly profit.<\/p>\n\n\n\n

When Sami first purchased Shining Style, it was generating a monthly profit of $400. <\/p>\n\n\n\n

In just a span of three months, Sami was able to break even on his original purchase and make a monthly profit of $4,000. By Q1 of 2021 he was generating a net profit of $20,000 a month.<\/p>\n\n\n\n

Establishing a Team<\/strong><\/h2>\n\n\n\n

Shining Style expanded its team from a 1 man team (Sami) to 20 additional VAs (Virtual Assistants) with rotating shifts for full coverage on operations such as order fulfillment, marketing, and customer support. As a result, Sami was <\/strong>able to take a step back <\/strong>and spent 1 hour every week monitoring operations and compensating the VAs for their work.<\/p>\n\n\n\n

\u201cI am very proud of the team I built, we were all one big family and hitting figures such as $60,000 a month in sales would not have been possible without everyone’s input,\u201d Sami says.<\/p>\n\n\n\n

By the time Sami left, the team was fully equipped and trained to handle all aspects of the business.<\/p>\n\n\n\n

Choosing Flippa to Sell<\/strong><\/h2>\n\n\n\n

The two-year-old business with a multiple of 0.5x was listed on Flippa and sold within 11 days.<\/p>\n\n\n\n

Through the guidance of an account manager, Sami was able to receive support to optimize his listing. <\/p>\n\n\n\n

\u201cIt was like getting your own concierge service<\/em> <\/em><\/strong>to assist you with your listing, which was helpful. Speaking with potential buyers, getting the list live, post sale support was all done smoothly.\u201d<\/em> <\/em><\/strong><\/p><\/blockquote>\n\n\n\n

When it came to attracting buyers, the pool was varied. Sami was ultimately able to gain 5 leads and have serious conversations with potential buyers on Flippa\u2019s platform. <\/p>\n\n\n\n

“For me as a seller, it definitely helped that you could communicate with prospective buyers easily. The new owners opted to use Flippa\u2019s due diligence service which was very thorough<\/em>.”<\/p><\/blockquote>\n\n\n\n

After selling his business and offering <\/strong>post-sale support to the buyer for two months, Sami was able to use the money to put towards a new family <\/strong>home.<\/p>\n\n\n\n

It all came back full circle for the young entrepreneur: invest in digital real estate to purchase real estate.<\/p>\n\n\n\n

Today, he\u2019s constantly on the lookout for new digital assets on Flippa\u2019s marketplace. You can buy a business on Flippa too, start searching now.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sold: $80,000 Watchers: 20 Days to Sell: 11 Sami, a 21 year old entrepreneur from London sold his business on Flippa\u2019s marketplace for $80,000. When he originally purchased the eCommerce store Shining Style, he had the intention of dabbling in a long term project. Quickly, he came to realize the business\u2019s powerful potential for growth. […]<\/p>\n","protected":false},"author":95,"featured_media":7102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[66,522,19],"tags":[51,37,166,46],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/7080"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=7080"}],"version-history":[{"count":1,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/7080\/revisions"}],"predecessor-version":[{"id":24818,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/7080\/revisions\/24818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/7102"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=7080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=7080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=7080"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=7080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}