Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\nI’ve been an entrepreneur all my life and have been deeply embedded and involved in the eCommerce space, specifically D2C, for the past 5+ years. I currently run a handful of different businesses across different industries that I am extremely passionate about. You can find more information on my personal website, fareedmelies.com. I love to solve problems and I love to solve them at scale. eCommerce has been a vehicle that has allowed me to do this with little upfront investment. The excitement I get from understanding a problem and then creating my own real solution to that problem is unmatched. There is no payout greater than seeing your solution adopted across the world by hundreds of thousands of people each year. This was the inspiration directly behind this brand. I saw a massive, booming, trillion-dollar market. But, I saw a specific, still-booming, very undeserved, segment of that market. No one was reaching that segment, because no one understood their problems nor how to solve them. I had, and still have, a tremendous first mover advantage when it comes to this segment. By understating their needs and wants, I was able to provide an impactful solution that scaled rapidly and continues to do so. Each year, this specific business is able to transact with and serve tens of thousands of customers in the US alone. The impact of the business has also had a ripple effect in my own life. Generating multiple million dollars in revenue, this business has allowed me to dive deeper into new solutions and shared passions that allow me to better serve the D2C space. This concept is one of the many concepts that excite me about this brand and D2C as a whole. A successful D2C business is very rarely a zero-sum game. To achieve the revenue figures and scale that I have achieved, I needed to truly have created a brand that serves a real purpose and legitimately prioritizes its customers, community, and staff. Although it will be bittersweet, I am excited to see the exit of this business into the care of another loving founder who will invest the time and resources necessary to serve the community that this brand was built around.<\/p>\n
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As an e-Commerce business, where are your products made?<\/strong><\/p>\n<\/p>\nChina and the USA.\n
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How have you marketed the product and where are your customers originating from?<\/strong><\/p>\nYes, USA.<\/p>\n
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Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n<\/p>\n
Yes, 4 hours\/week. Fulfilment is semi-automated, so is customer service. The only other role left is marketing\/acquisition.<\/p>\n
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What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n<\/p>\n
Have an eye for growth opportunities. You should be testing new products to expand the brand and its offerings.<\/p>\n
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Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\nYes, going on Amazon, Etsy, and other marketplaces. Expanding outside of the USA. Adding new products. Influencer marketing.<\/p>\n
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How does this business make money? What are the current revenue streams?<\/strong><\/p>\n<\/p>\nThis business makes money selling on Shopify.\n
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What marketing channels are most profitable for the business?<\/strong><\/p>\n<\/p>\n
Paid media, email, PPC.<\/p>\n
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How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n<\/p>\n
Shown in P\/L on Flippa.<\/p>\n
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How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n<\/p>\nJust me and then 2-3 contractors.\n
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What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n<\/p>\n
I am ready to explore other passions. I am only willing to hand off the business to someone who is a good fit, though.<\/p>\n
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<\/p>\nVIEW THE LISTING ON FLIPPA<\/a>\n<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
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