I’ve sat across the table from hundreds of founders preparing to sell their businesses. And almost without exception, the conversation starts in the same place: revenue multiples.<\/p>\n\n\n\n
It makes sense. Revenue is tangible. It’s the number that sits at the top of every listing, every data room, every opening offer. But after years of advising founders through exits here at Flippa, I can tell you with confidence that the founders who walk away with the best outcomes are rarely the ones who optimised only for that number.<\/p>\n\n\n\n
They’re the ones who understood what sophisticated buyers are actually looking for underneath it.<\/p>\n\n\n\n
That’s exactly what I wanted to dig into when I sat down with Igal Stolpner – co-founder of Webify.io and the man who spent nearly fifteen years helping build Investing.com into one of the hundred most-visited websites on the planet. Between the two of us, we cover a fairly unusual intersection: I spend my days working through M&A transactions across digital businesses of every description, and Igal has spent two decades doing what most people only read about – building organic traffic at scale, from the inside.<\/p>\n\n\n\n
What follows are the key insights from that conversation. If you own a digital business and you’re thinking about an exit at any point in the next few years, I’d encourage you to read this carefully.<\/p>\n\n\n\n